In the tradition of William James (1890; father of self research), people have multiple selves relevant, for example, being a subject ("I") or an object ("me"). Being "my thinking is first and last and always for my doing" (1890, p. 960), people consult the self most relevant for the task at hand. (Susan Fiske, 'Introduction: Topics in Social Cognition -- Self, Attributions, Heuristics, and Inferences,' p. vii)
(Los Angeles: Sage, 2013.)
(Los Angeles: Sage, 2013.)