本問最終回は、問題文全体に關はる設問をとりあげます。
①
Your favorite coffee shop is crowded with people who are stressed out, and you are standing shoulder to shoulder with them in a slow-moving line. The pushing and elbowing of the crowd worsens your severe social anxiety. You start gasping for air, your heart quickens, and you want to run away.
②
You force yourself to stay, however. You manage that achievement only because you are not actually there. You are living this experience through your avatar, an animation that represents you in a virtual environment. In reality, you have never (a) made it to the counter during the morning rush, but you can get there on a computer. The experience of watching your digital look-alike smoothly reach the front of the virtual line and order a pretend drink is real enough, research suggests, to help you learn to cope with similar situations in the actual world.
③
Recent studies have demonstrated that watching an avatar that resembles you can influence your thoughts, feelings, and actions, which is called the “doppelgänger* effect.” Doppelgänger avatars allow you to see yourself perform a desired action, live out a fantasy or take on a slimmer, fatter, or older form. For instance, you can help people make smarter decisions about money. In a recent study, a psychologist, Hal Ersner-Hershfield, and his colleagues created look-alike avatars of 50 participants whom they had digitally aged to 70 years old. Each user “went inside” his or her avatar and (ア) peered out onto the virtual scenery from the perspective of a new self. Thus, researchers made some participants look in a virtual mirror to acquaint themselves with their senior selves while they answered questions known to enhance identification with an avatar, such as “What is your greatest fear?” and “What is your greatest hope?”
④
Participants were then told to (b) allocate $1,000 to four purposes: a special occasion, someone else, a short-term savings account, and a retirement savings account. Those who had seen their older selves opted to put twice as much into their retirement account as those who had not seen their aged selves. In a similar study, exposure to senior counterparts reduced participants’ prejudices against older people, ( Y ) the attitudes of subjects who did not meet their digitally aged doppelgängers.
⑤
In addition to giving people a new perspective, doppelgänger avatars may be able to modify behavior (イ) by providing substitute reinforcement. Jesse Fox, a communications researcher atOhioStateUniversity, and her colleagues created avatar doubles for 69 college and graduate students who then watched their artificial selves eat in a virtual-reality environment. The avatar sat in front of a bowl of carrots and a bowl of chocolates. When the avatar ate chocolate, it got fat, and when it snacked on carrots, it slimmed down.
⑥
Afterward, participants filled out a survey, which was placed next to a bowl of chocolates. The female participants who witnessed their avatars gaining and losing weight and felt absorbed in the scenario consumed less of the available chocolate than did those ( Z ) avatars did not change or who did not buy into the virtual experience. Many of the women thought the visual reinforcement had altered their attitude and behavior. “Even though I really dislike carrots,” one said, “I liked watching myself get thinner, so watching the weight ( あ ) take ( い ) ( う ) me ( え ) ( お ) eat more healthily.”
⑦
Avatars can also be used for less virtuous purposes, such as making us feel more favorable toward a product than (ウ) we might otherwise be. Already commercials feature actors who look, sound, and act like the people in the community (甲) they target, in order to get consumers to envision themselves as owners or users of a particular product. A doppelgänger avatar might be an even more powerful way to accomplish the same goal.
⑧
In 2010 researchers at StanfordUniversity’s Virtual Human Interaction Lab decided to test the power of avatars to influence consumers. They asked 80 students to log on to a website and watch virtual (c) endorsements of imaginary soft-drink brands. Some brands appeared in advertisements with text endorsements only. Others were shown with a picture of a stranger or a picture of the participant as a spokesperson. In a survey asking which brand participants preferred, most chose the one that appeared with their own image. This finding suggests that advertisers might benefit from (エ) appropriating static images of individuals from, for example, social network sites, in order to personalize their marketing.
⑨
The most appealing spokespersons of all, however, might be fully controllable doppelgänger avatars of the type featured in extremely absorbing virtual games. When Stanford students entered such a virtual setting featuring their doppelgänger in a soft-drink T-shirt, they highly endorsed the product on the shirt, (d) provided they could control and manipulate their digital doubles. Such studies indicate the degree to which our opinions may be (e) vulnerable to influence by anyone who decides to take and manipulate our digital image and put it before us. “Our identities are (f) on the verge of becoming that mixture of our physically real and virtual self or selves,” says sociologist Sherry Turkle of the Massachusetts Institute of Technology.
(Adapted from Samantha Murphy, “Your Avatar, Your Guide,” Scientific American Mind, March / April, 2011)
[注] doppelgänger 分身
I-F 以下の[A]~[C]の英語の質問に答える時、もっとも適切なものを次の1~4の中からそれぞれ一つ選びなさい。
[C] In this whole passage, which of the following does NOT describe an avatar?
1 a digital double of a person
2 an actual living person
3 an animated representation of a person
4 a virtual look-alike of a person
I-G 本文の意味・内容に合致するものを次の1~6の中から二つ選びなさい。
1 Research suggests that a virtual experience through an avatar is effective in helping those who suffer from social anxiety improve their behavior in the actual world.
2 Ersner-Hershfield’s study indicates that those who had watched their digitally aged avatars became more carefree with their monetary plans.
3 The researchers at Ohio State University reported that 69 female subjects who had doubted the virtual reality setting of gaining and losing their weight did not improve their eating habits.
4 In terms of sales promotion, good-looking strangers featured in commercials are more effective than the doppelgänger avatars of consumers.
5 According to the research conducted at Stanford University, advertisers have difficulty in influencing people if they exploit the avatars of a target group.
6 Seeing a digital doppelgänger can change your way of thinking for better or worse.
【解答・解説】
[設問]
I-F 以下の[A]~[C]の英語の質問に答える時、もっとも適切なものを次の1~4の中からそれぞれ一つ選びなさい。
[C] In this whole passage, which of the following does NOT describe an avatar? (この全文中で、アバターを表現してゐないのは次のどれか)
1 a digital double of a person(人そつくりのデジタル畫像)
2 an actual living person(實際に存在してゐる生身の人間)
3 an animated representation of a person(本物のやうに動く代理像)
4 a virtual look-alike of a person(假想空間のそつくりさん)
I-G 本文の意味・内容に合致するものを次の1~6の中から二つ選びなさい。
1 Research suggests that a virtual experience through an avatar is effective in helping those who suffer from social anxiety improve their behavior in the actual world.(社會不安に惱む人が現實の世界での行動を改善するのを助けるのに、アバターを通じた假想空間での經驗が效果的だ、と研究は示唆する。 ※suggest: to say or show that something may be true.)
2 Ersner-Hershfield’s study indicates that those who had watched their digitally aged avatars became more carefree with their monetary plans. (自分の高齡デジタル畫像を見てゐた人たちは、自分の金錢計畫について一層氣樂になつた、と Ersner-Hershfield の研究は示す。 ※indicate: (formal) to show that something exists or is likely to be true.)
3 The researchers at Ohio State University reported that 69 female subjects who had doubted the virtual reality setting of gaining and losing their weight did not improve their eating habits. (假想空間での體重増減の設定に疑念を抱いてゐた69人の女性被驗者は食習慣が改善しなかつた、とオハイオ州立大學の研究者は報告した)
4 In terms of sales promotion, good-looking strangers featured in commercials are more effective than the doppelgänger avatars of consumers. (賣上げ増進に關して[/の觀點で]は、宣傳に登場する見榮えの良い見知らぬ人のはうが、消費者の分身アバターよりも效果的である)
5 According to the research conducted at Stanford University, advertisers have difficulty in influencing people if they exploit the avatars of a target group. (スタンフォード大學で行なはれた研究によると、廣告主は、販賣對象者のアバターを營利目的で利用すると、人々に影響を及ぼすのに難儀する)
6 Seeing a digital doppelgänger can change your way of thinking for better or worse. (デジタルの分身を目にすると、考へ方が良い方か或は惡い方へと[良くも惡くも]變はる可能性がある)
[正答へのアプロウチ]
I-F [C] ②(第2パラグラフ)にアバターの説明があります(your avatar, an animation that represents you in a virtual environment)。生身の人間ではありません。
I-G
1 ○○△ social anxietyを幅ひろく捉へるならまづまづ合致してゐると言へるでせうが、True/False の判斷ではなく、ふたつの選擇肢を選ばせる設問ですから、一應他の選擇肢を眺めてからの結論となりませう。
2 ××× more carefree とは書いてありません。
3 ××× 食習慣が改善しなかつたのは、アバターが變化しなかつた人たちと研究に參加しなかつた人たちです。
4 ××× 效果的だつたのはアバターのはうでした。
5 ××× アバターを利用した場合に人々に影響を與へるのが困難であつたとは記されてゐません。
6 ○○△ 3.1に watching an avatar that resembles you can influence your thoughts, feelings, and actions とあります。選擇肢6は、この記述に含まれるとみて可いでせう。
[解答]
I-F [C] 2
I-G 1, 6