どさんこ、なでしこ、そしてアクションプライス

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お昼時、隣の研究室でのお茶話。昨夕立ち寄ったAスーパーで、北海道限定「やきそば弁当」が１個118円で販売していて、今が買い時だ、と自慢げに話す私。

 

すると速攻で、「それはあまい！Bスーパーでは、79円ですよ！　底値だから、Bスーパーで買うのがお得ですよ」とBさん。

 

いやはや、負けてしまいました。道産子ナデシコは頼もしい！ <style> &amp;amp;amp;amp;amp;amp;amp;amp;lt;!-- /* Font Definitions */ @font-face {amp;amp;amp;amp;amp;amp;amp;amp;quot;ＭＳ 明朝&amp;amp;amp;amp;amp;amp;amp;amp;quot;; panose-1:2 2 6 9 4 2 5 8 3 4; mso-font-charset:78; mso-generic-mso-font-pitch:variable; mso-font-signature:1 0 16778247 0 131072 0;} @font-face {panose-1:2 4 6 4 5 5 5 2 3 4; mso-font-charset:0; mso-generic-mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {amp;amp;amp;amp;amp;amp;amp;amp;quot;\@ＭＳ 明朝&amp;amp;amp;amp;amp;amp;amp;amp;quot;; panose-1:2 2 6 9 4 2 5 8 3 4; mso-font-charset:78; mso-generic-mso-font-pitch:variable; mso-font-signature:1 0 16778247 0 131072 0;} @font-face {amp;amp;amp;amp;amp;amp;amp;amp;quot;ヒラギノ角ゴ Pro W3&amp;amp;amp;amp;amp;amp;amp;amp;quot;; panose-1:2 11 3 0 0 0 0 0 0 0; mso-font-alt:&amp;amp;amp;amp;amp;amp;amp;amp;quot;ヒラギノ角ゴ Pro W3&amp;amp;amp;amp;amp;amp;amp;amp;quot;; mso-font-charset:78; mso-generic-mso-font-pitch:variable; mso-font-signature:16777216 0 117702657 0 131072 0;} @font-face {amp;amp;amp;amp;amp;amp;amp;amp;quot;\@ヒラギノ角ゴ Pro W3&amp;amp;amp;amp;amp;amp;amp;amp;quot;; panose-1:2 11 3 0 0 0 0 0 0 0; mso-font-charset:78; mso-generic-mso-font-pitch:variable; mso-font-signature:1 0 16778247 0 131072 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:&amp;amp;amp;amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;amp;amp;amp;quot;; margin:0mm; margin-bottom:.0001pt; text-align:justify; text-justify:inter-ideograph; mso-pagination:none; font-size:12.0pt; amp;amp;amp;amp;amp;amp;amp;amp;quot;Times New Roman&amp;amp;amp;amp;amp;amp;amp;amp;quot;; mso-ascii-mso-ascii-theme-font:minor-latin; mso-fareast-amp;amp;amp;amp;amp;amp;amp;amp;quot;ＭＳ 明朝&amp;amp;amp;amp;amp;amp;amp;amp;quot;; mso-fareast-theme-font:minor-fareast; mso-hansi-mso-hansi-theme-font:minor-latin; mso-bidi-amp;amp;amp;amp;amp;amp;amp;amp;quot;Times New Roman&amp;amp;amp;amp;amp;amp;amp;amp;quot;; mso-bidi-theme-font:minor-bidi; mso-font-kerning:1.0pt;} /* Page Definitions */ @page {mso-page-border-surround-header:no; mso-page-border-surround-footer:no;} @page Section1 {size:612.0pt 792.0pt; margin:99.25pt 30.0mm 30.0mm 30.0mm; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --&amp;amp;amp;amp;amp;amp;amp;amp;gt; </style>

 

さて、先日、フランクフルトで開催された女子サッカーW杯。なでしこジャパンの快進撃は感動ものでしたね。試合後の澤選手らのインタビュー映像を観ていて気になったのが、背面ボードのスポンサーのロゴマーク。VISAとかのワールドワイドな企業にまじって「REWE（レーヴェ）」が何気に主張しています。

 

「REWE」は、ドイツ国内にあるチェーンストア。リーズナブルな値段で食料品や日用品が買え、ドイツ出張の際はずいぶんとお世話になるお店です。時々、「アクションプライス」と銘打って、大安振りをすることがあります。例えば、500グラムのコーヒー豆が、3.99ユーロ（500円）だったり。

 

で、爽やかな澤選手のインタビュー映像を眺めなら、ふと思ったのですが、なぜREWEがグローバル企業の仲間入りをしているのだろう？と。

 

少しだけググって調べてみました。「REWE」は、ドイツ国内にスーパーマーケット3000店舗あり、「REWE Group」全体で、ヨーロッパ内１４カ国に11,889店舗もあるらしい（従業員は、325,000人以上）。

 

恐れ入りました。 <style> &amp;amp;amp;amp;amp;amp;amp;amp;lt;!-- /* Font Definitions */ @font-face {amp;amp;amp;amp;amp;amp;amp;amp;quot;ＭＳ 明朝&amp;amp;amp;amp;amp;amp;amp;amp;quot;; panose-1:2 2 6 9 4 2 5 8 3 4; mso-font-charset:78; mso-generic-mso-font-pitch:variable; mso-font-signature:1 0 16778247 0 131072 0;} @font-face {panose-1:2 4 6 4 5 5 5 2 3 4; mso-font-charset:0; mso-generic-mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {amp;amp;amp;amp;amp;amp;amp;amp;quot;\@ＭＳ 明朝&amp;amp;amp;amp;amp;amp;amp;amp;quot;; panose-1:2 2 6 9 4 2 5 8 3 4; mso-font-charset:78; mso-generic-mso-font-pitch:variable; mso-font-signature:1 0 16778247 0 131072 0;} @font-face {amp;amp;amp;amp;amp;amp;amp;amp;quot;ヒラギノ角ゴ Pro W3&amp;amp;amp;amp;amp;amp;amp;amp;quot;; panose-1:2 11 3 0 0 0 0 0 0 0; mso-font-alt:&amp;amp;amp;amp;amp;amp;amp;amp;quot;ヒラギノ角ゴ Pro W3&amp;amp;amp;amp;amp;amp;amp;amp;quot;; mso-font-charset:78; mso-generic-mso-font-pitch:variable; mso-font-signature:16777216 0 117702657 0 131072 0;} @font-face {amp;amp;amp;amp;amp;amp;amp;amp;quot;\@ヒラギノ角ゴ Pro W3&amp;amp;amp;amp;amp;amp;amp;amp;quot;; panose-1:2 11 3 0 0 0 0 0 0 0; mso-font-charset:78; mso-generic-mso-font-pitch:variable; mso-font-signature:1 0 16778247 0 131072 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:&amp;amp;amp;amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;amp;amp;amp;quot;; margin:0mm; margin-bottom:.0001pt; text-align:justify; text-justify:inter-ideograph; mso-pagination:none; font-size:12.0pt; amp;amp;amp;amp;amp;amp;amp;amp;quot;Times New Roman&amp;amp;amp;amp;amp;amp;amp;amp;quot;; mso-ascii-mso-ascii-theme-font:minor-latin; mso-fareast-amp;amp;amp;amp;amp;amp;amp;amp;quot;ＭＳ 明朝&amp;amp;amp;amp;amp;amp;amp;amp;quot;; mso-fareast-theme-font:minor-fareast; mso-hansi-mso-hansi-theme-font:minor-latin; mso-bidi-amp;amp;amp;amp;amp;amp;amp;amp;quot;Times New Roman&amp;amp;amp;amp;amp;amp;amp;amp;quot;; mso-bidi-theme-font:minor-bidi; mso-font-kerning:1.0pt;} /* Page Definitions */ @page {mso-page-border-surround-header:no; mso-page-border-surround-footer:no;} @page Section1 {size:612.0pt 792.0pt; margin:99.25pt 30.0mm 30.0mm 30.0mm; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --&amp;amp;amp;amp;amp;amp;amp;amp;gt; </style> そして、洋の東西を問わず、アクションプライスはありがたいものです。

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そう言う意味で、院生部屋の共通テーブルに常置している「ボストンベーカリー」のパンの耳の値は、スーパーアクションプライスでしょうね（４２円！）。