The Japanese outdoor market is said to have started in the 1970s. At that time, it was a male-dominated activity, and it seems that some men were having fun in the mountains. The next boom will be from the late 1980s to the early 1990s. The 1990s were also a time when so-called "mountain girls" enjoyed outdoor activities. ``Mountain girls'' who are familiar with the outdoors have begun to seek out more fashionable outdoor gear than the male-dominated outdoor gear. This has brought new business opportunities to outdoor activities. Furthermore, the time comes for mountain girls who have become mothers to take their children camping. As a result, the market expanded into outdoor activity products and services aimed at men, mountain girls, and children.
On the other hand, there are many people who seek value in the good old days. A booming market is used camping supplies. A wave of soaring prices is hitting the second-hand market for camping equipment called "gear." Products with limited production numbers or "vintage items" that have already been discontinued are traded at high prices. Buying and selling of limited edition and discontinued items is heating up, with transaction prices exceeding three times the list price in some cases. Sales of sports and fitness-related products, including camping equipment, increased by 16% in 2020 compared to the previous year. Gear includes everything you need for camping, from tents, chairs, and sleeping bags to fire pits and cutlery. It seems that it is not uncommon to see campers showing off their proud gear to each other at the campsite.
It is a common phenomenon that conflicts between the past and present spill over into the future. This seems to be the case in camping as well. Children are at the center of this trend. There is a trend in which people are abandoning their pride in masculinity, strictness, and perseverance in order to conform to the needs of their children. We have provided tents and prepared an environment that children can enjoy camping without worrying about heat, cold, or insect bites. Although it may seem overprotective to adults who are used to camping, we have created a camp that children can truly enjoy. By creating an experience facility that you don't have to worry about heat or cold, insects, or dirt, we will attract consumers who are not familiar with camping. Experiences that children can truly enjoy will serve as a model for future outdoor activities. It turns out that the camp holds treasures from the present, past, and future. Who will dig up the treasure?