Technological progress is progressing at an alarming rate. With the help of Twitter, it is becoming possible to reveal the main emotional and sensory movements of 130 thousand people in a day. The number of tweets is the smallest around 5 o'clock in the early morning, and there is a tendency to gradually increase from there. At 6 am, words such as "bright," "sleepy," "healthy," "calm," and "good luck" stand out. The whole of Japan seems to show the vibrant morning. Around noon, a mountain with a small number of tweets will come. Then, it will rise again from evening to night, and the number of tweets will be the highest at 22:00. Here you can see an interesting phenomenon. The number of tweets containing the word "tired" is highest at 22:00. But the true peak of "tired" is around 5 o'clock in the evening. When you're really tired, you lose the energy to send tweets. Around 22:00 after having dinner, taking a bath and refreshing, it seems that the reality is that you are tired of tweeting. Smart companies are following this trend in preparing products and services that meet the needs of consumers. There are many Japanese companies that have location data. If we can grasp the types of people's needs and their location information, we can create a system that can achieve high effects with relatively little effort. If you use the know-how to analyze tweets well, it will be possible to bring out the actual situation of 130 million people in Japan. It is said that a mechanism that can provide products and services that match the actual situation will generate profits.
The advantage of the internet society is that simple questions and information can be easily understood by searching online. In a sense, the world is full of information that will be the basis for creating new products and services. On the other hand, no matter how much data you have, it is difficult to find value in the data itself. Since information is useless as it is, modern people are required to think that it cannot be used without cooking. There is a need for new "thinking" skills while using the same information as everyone else. As long as you do the same thing as a person, no added value will be created. Creating products and services that meet people's needs will increase added value.
Then you have the option of exploring something that is not the same as a person. For nursery children, a flat ground is more convenient to move around and easier to chase. It is inconvenient because it is difficult to move and the risk of falling and getting injured increases. Even for adults, a flat garden is convenient because it is easier to manage children and ensure safety. However, in reality, there are cases where children come to life in the inconvenient garden. In the inconvenient and bumpy situation, there are some children who can think about various things and win, instead of the ones who are quick and fast. There is room for active thinking and ingenuity in play other than playing games. Thinking and spending time is not wasted. The inconvenient one has a larger growth margin to improve (learn) than the convenient one. It seems that products and services may be developed from different perspectives and ideas of reversal.
"Faster, lighter, and safer" is value in use. It is said that the value in use is emphasized when approaching work with a faster attitude. When you get to work, you are unconsciously doing things faster, lighter, and safer. The value that the user is judged to be satisfied with is called valuable value or attractive value. More beautiful and more cute is a value that is judged by the satisfaction that the user can get the thing. It seems that both utility value and valuable value are necessary. However, it is becoming clear that the value in use alone and the value in value alone are not sufficient. The hint is that there are cases where the inconvenient method prevents the deterioration of human ability rather than the convenient method. Looking for so-called inconveniences can be a hassle, but for some people there are many benefits. Recently, the word inconvenience seems to be gaining citizenship.
If you look for more hints, you'll reach the hunter-gatherer era. The hunter-gatherer era was a time when appetite could not be easily satisfied. The satisfaction of food, clothing and shelter, which is now commonplace, led to the satisfaction of happiness in this era. Eating lots of food was the key to survival. Most animals live on plants. The plant becomes extinct if it continues to be eaten. Plants sometimes produce poison so that they cannot be eaten by animals. Well-poisoned plants survive extinction and prosper. Since ancient times, plants and animals have been fighting for poison and detoxification. Humans have won this battle. Perhaps only humans among many animals have a respect for the elders in the population. In general, older animals that have finished reproduction are excluded from the herd. But human society was different. The elders accumulated the wisdom that divides life and death, and became a necessary existence for the group. The attitude of respecting the elders seems to be linked to the attitude of respecting wisdom and experience. It means that human beings have something to be emphasized other than eating and reproduction.
It seems that human beings have various qualities other than living and eating. You can see that by looking at a weird robot. Robots are usually useful in that they replace human labor and reduce the burden on humans. Robots that perform work accurately and autonomously in factories are currently the mainstream. However, there are engineers who have created useless robots. This robot called I Bones is a really awkward robot that behaves like a cute skeleton. If you let this robot distribute the tissue, it will be very inefficient and you will not be able to hand it over. I can't figure out the timing with the opponent when distributing the tissue of I Bones. Anyone who sees this robot will be attracted to I Bones and will want to pick up the tissue. People are drawn to the awkwardness of I Bones.
At the stage of finally summarizing and giving opinions, it is necessary to narrow the field of view. On the other hand, except for the finishing stage, it is important to constantly change your mindset or take a completely different perspective. If you don't shake your head, it will be difficult to come up with new and interesting ideas. Civilization is evolving and future predictions are becoming more important. It is also said that reason is important for prediction. High emotions can also improve memory and learning effectiveness. If you concentrate too much, you may not be able to see it. Some things can be seen or noticed as the concentration is released. The important thing is that if you can find an interesting idea, you may feel happy. It may be a mechanism to come up with interesting things while using the same information as everyone else. It seems that creating that gimmick requires the attitude of using primitive emotions, reason, intellect, and the latest digital tools.