Judo Strategy2 ： 知のコングロマリット＃36

英語で学ぶMBAの授業 藤井 正嗣,リチャード・シーハン 中経出版 このアイテムの詳細を見る

経営における柔道ストラテジー：
①ムーブメント
②バランス
③レバレッジ

ヨフィー[5つの勝つためのルール]
1.コアビジネスにしっかり集中し続けろ
Maintain a Deep Focus on Your Core Business
2.攻撃の姿勢を保ちつつ、真っ向勝負は避ける
Stay on the offensive but Avoid Frontal Assults
3.計画を立てて、方向転換はいとわない
Plan and Be Prepared to Pivot
4.最も考えにくい場所にレバレッジを求める
Look for Levarage in the Strangest Places
5.状況を素直に受け入れる
Face the Music

[Judoの特徴]
if you are good at it, you can win over bigger and stronger opponents.

●Movement!Balance!Leverage!
Q.What do you have to do get the grips you want?
A.Normally you have to move pretty fast to grab the right spots of your opponents uniform.

[Case]
DELL：
All his huge competitors had big commitments in destribution networks and retails outlets.
What he did was to turn those assets of his competitors against them by introducing what is called ''direct model'' which required no such assets.

a small diaper company:
⇒日本の家電業界での価格をチラシにより他店舗より値引きする戦術に似ている。
A small diaper company used the market leader's momentum to its advantage by accepting its competitor's coupon as its own rather than match its offensive.