Conclusion
In tourism, people consume image of destinations and attractions, so ecotourism also bases on image by ecotourists. In culture ecotourism, differences of a culture against the western style play an important role, in nature ecotourism, lack of artificial products appeals kindness for green environment. Mass ecotourism involves strong relation between sustainable tourist city and a protected area, where is separated by buffer zones. Disproportion between tourism marketing image and practical attraction affects tourists satisfaction, which connect to potential tourism development and sustainability.
In a term of ecotourism, it requires educational components to minimize the impact or maximize the benefit. At least, investment to replace environment cost more than to educate people and prevent destruction in advance. For example, when people organise a guided tours following education course would help conservation work well. Even it would cost them to print out many handout, it is still less than cleaning up trash, which tourists throw away from walkway. Otherwise, if visitors studied environment there it is much valuable the tour is. This is almost same as the preview textbook before a class. Furthermore, for ecotourism organisers, studying comprehension of ‘real’ ecotourism would support the tourism development. If they have special knowledge about the environment and business management well, they can sustain their ecotourism business well. Black and Ham (2005, p.193) talk about an importance of professional certification for tour guides. It encourages guides to study for deeper comprehension of local environment, and learn teaching skills for ecotourists. The certification will increase quality of ecotours. Moreover, “It is hoped that the findings of this study will contribute to a sharper understanding of professional certification of tour guides and that the proposed general model will aid future programme developers and managers in developing successful and effective tour guide certification programmes” (Black & Ham, 2005, P. 193). Certification of professional tour guides will motivate operators to improve quality of their average ecotours, and further development.
In tourism, people consume image of destinations and attractions, so ecotourism also bases on image by ecotourists. In culture ecotourism, differences of a culture against the western style play an important role, in nature ecotourism, lack of artificial products appeals kindness for green environment. Mass ecotourism involves strong relation between sustainable tourist city and a protected area, where is separated by buffer zones. Disproportion between tourism marketing image and practical attraction affects tourists satisfaction, which connect to potential tourism development and sustainability.
In a term of ecotourism, it requires educational components to minimize the impact or maximize the benefit. At least, investment to replace environment cost more than to educate people and prevent destruction in advance. For example, when people organise a guided tours following education course would help conservation work well. Even it would cost them to print out many handout, it is still less than cleaning up trash, which tourists throw away from walkway. Otherwise, if visitors studied environment there it is much valuable the tour is. This is almost same as the preview textbook before a class. Furthermore, for ecotourism organisers, studying comprehension of ‘real’ ecotourism would support the tourism development. If they have special knowledge about the environment and business management well, they can sustain their ecotourism business well. Black and Ham (2005, p.193) talk about an importance of professional certification for tour guides. It encourages guides to study for deeper comprehension of local environment, and learn teaching skills for ecotourists. The certification will increase quality of ecotours. Moreover, “It is hoped that the findings of this study will contribute to a sharper understanding of professional certification of tour guides and that the proposed general model will aid future programme developers and managers in developing successful and effective tour guide certification programmes” (Black & Ham, 2005, P. 193). Certification of professional tour guides will motivate operators to improve quality of their average ecotours, and further development.