２０１６年７月１４日（Thu.） ＵＫの新首相が決定し、新閣僚も紹介されていますが、外相にはあの人が・・・。 それはさておき、２０２０年にベートーベンの生誕２５０年を迎えるそうで、関連する情報が報道されています。 （ニュースソース： ＤＷ－ＤＥ ７月１２日発 ）
＜原文の一部＞
Beethoven sparked this modern logo for his 250th anniversary in 2020
Beethoven couldn't have known how trendy short words would be in the Twitter age, but his signature was already hashtag-compatible: "Bthvn" inspired the logo for the composer's upcoming 250th birthday celebrations.
（抜粋）この２５０年を記念するためのモダンなロゴ＜Ｂｔｈｖｎ, ＢＴＨＶＮ＞が、既にツイッター等で拡散中だそうです。
Among famous composers, Ludwig van Beethoven is the superstar. His music is played more often than that of any other classical composer - with the Ninth Symphony at the top of the list.
We can expect to hear his name and music even more often in 2020, when the world celebrates the 250th anniversary of his birth. Plans for the celebratory year are already underway - especially in Bonn, where the composer was born in 1770.
"Beethoven is alive. His music binds people together because it is played and loved all over the world," declared Culture Minister Monika Grütters, invited to present the logo and website for the Beethoven 2020 program on Tuesday (12.07.2016) in Berlin, at the consular representation of the state of North Rhine-Westphalia.
"The Beethoven 2020 anniversary will certainly generate exceptional musical events that will reach beyond cultural borders," Grütters added.
Other guests at the presentation were Malte Boecker, director of the Beethoven House in Bonn; Christian Kampmann, culture minister of North Rhine-Westphalia; Ashok-Alexander Sridharan, mayor of Bonn and Nike Wagner, director of the Beethovenfest Bonn.
（抜粋）第九などで有名ですが、２０２０年にかけては、彼の生誕２５０年を祝して、もっと頻繁に聴けそうです。 特に、生誕（１７７０年）の地であるドイツのボンでは、既に計画が進められているようです。 関係者の話として、２０２０年のイベントは、文化の国境を超えるような催しになるだろうと伝えています。
A modern logo for a radical artist
The absence of vowels in the logo, BTHVN2020, gives a modern twist to the composer's famous name. "Beethoven is a brand. We found it important to give him a proper modern image," said Uwe Hecker, managing director of the agency Jung von Matt/brand identity.
As trendy as the idea appears, it actually comes from the composer himself: That's the way he signed some of his works, shortening his name to Bthvn. "We thank BTHVN for this idea," added Hecker.
（抜粋）”BTHVN2020”は、母音を抜いた表現になっていますが、元々はベートーベン自身のサイン（短縮形）から来ています。（下の写真内のサイン部分）
The signature "Bthvn" can be recognized on this composition from 1809
"It was a way for Beethoven to spare work, because he didn't always want to write his name and he had noticed that this was enough," explained Malte Boecker in an interview with DW.
As a media partner of the event, DW presented a video on the creation of the logo for the 250th anniversary celebrations. The logo was tested throughout the world: From China to Poland, everyone could easily decipher the composer's name without the vowels.
The logo stands for "the creator of extraordinary music as well as the radical artist and creative visionary," said communication expert Helmut Andreas Hartwig, a mentor and contributor of the project.
The famous Beethoven portrait painted by Joseph Karl Stieler appears behind the capitalized letters. According to the designers, this painting contributes to the Beethoven myth like no other representation of his personality and appearance.
With its "liquid logo" format, the logo can also be used with different background pictures, creating a variety of designs while keeping a consistent brand.
（抜粋）文字（ロゴ）の背後に見える彼の顔は、下の絵画が使われています。
Joseph Karl Stieler's portrait of Beethoven is one of the most famous representations of the radical composer
Invitation to participate
The Beethoven anniversary year will officially launch on December 16, 2019 and will continue until December 17, 2020 - marking the 250th anniversary of Beethoven's baptism (the exact birth date is unknown).
（抜粋）正式な記念行事の開始は２０１９年の１２月１６日からで、翌年の２０２０年１２月１７日まで続きます。この日付は、（実は）彼の洗礼２５０年を記念するものなのです（本当の誕生日は知られていないので）。
Beethoven was born in this house in Bonn. It is now a museum and houses the largest collection of the composer's documents
A focus will be given to Beethoven's time in Bonn, where he lived before moving to Vienna at age 21. Projects will explore how Cologne and Bonn influenced him as an artist.
"He was not only born in Bonn, he also gave his first concert in Cologne at the age of seven," said Christina Kampmann, Culture Minister from North-Rhine Westphalia.
（抜粋）上の写真は、ボンにある生家です。そして、２１歳にウィーン（オーストリア）へ行くまでをここで暮しました。また、ボンで生まれただけではなく、ケルンでは最初のコンサートを７歳で行っています。
・・・
＊＊＊
誰でも知っているベートーベンなのでしょうが、生誕２５０年（２０２０年）を契機にして、各種のイベントを計画して行くことは、様々な面で有用なことでしょう。 文化的な交流にもあるでしょうし、人的なコネクションの構築・維持、そして、経済的な効果も期待できるのでしょうね。
しかし、一番の期待は、人心の国境とも思える障壁を低くするところにあるのかも知れません。 ＥＵは様々な問題を抱えていますから、こうしたイベントがプラス方向に作用することも期待したいものです。
＊＊＊ 下の写真は、記事内容とは関係ありません。
＊＊＊
＜原文の一部＞
Beethoven sparked this modern logo for his 250th anniversary in 2020
Beethoven couldn't have known how trendy short words would be in the Twitter age, but his signature was already hashtag-compatible: "Bthvn" inspired the logo for the composer's upcoming 250th birthday celebrations.
（抜粋）この２５０年を記念するためのモダンなロゴ＜Ｂｔｈｖｎ, ＢＴＨＶＮ＞が、既にツイッター等で拡散中だそうです。
Among famous composers, Ludwig van Beethoven is the superstar. His music is played more often than that of any other classical composer - with the Ninth Symphony at the top of the list.
We can expect to hear his name and music even more often in 2020, when the world celebrates the 250th anniversary of his birth. Plans for the celebratory year are already underway - especially in Bonn, where the composer was born in 1770.
"Beethoven is alive. His music binds people together because it is played and loved all over the world," declared Culture Minister Monika Grütters, invited to present the logo and website for the Beethoven 2020 program on Tuesday (12.07.2016) in Berlin, at the consular representation of the state of North Rhine-Westphalia.
"The Beethoven 2020 anniversary will certainly generate exceptional musical events that will reach beyond cultural borders," Grütters added.
Other guests at the presentation were Malte Boecker, director of the Beethoven House in Bonn; Christian Kampmann, culture minister of North Rhine-Westphalia; Ashok-Alexander Sridharan, mayor of Bonn and Nike Wagner, director of the Beethovenfest Bonn.
（抜粋）第九などで有名ですが、２０２０年にかけては、彼の生誕２５０年を祝して、もっと頻繁に聴けそうです。 特に、生誕（１７７０年）の地であるドイツのボンでは、既に計画が進められているようです。 関係者の話として、２０２０年のイベントは、文化の国境を超えるような催しになるだろうと伝えています。
A modern logo for a radical artist
The absence of vowels in the logo, BTHVN2020, gives a modern twist to the composer's famous name. "Beethoven is a brand. We found it important to give him a proper modern image," said Uwe Hecker, managing director of the agency Jung von Matt/brand identity.
As trendy as the idea appears, it actually comes from the composer himself: That's the way he signed some of his works, shortening his name to Bthvn. "We thank BTHVN for this idea," added Hecker.
（抜粋）”BTHVN2020”は、母音を抜いた表現になっていますが、元々はベートーベン自身のサイン（短縮形）から来ています。（下の写真内のサイン部分）
The signature "Bthvn" can be recognized on this composition from 1809
"It was a way for Beethoven to spare work, because he didn't always want to write his name and he had noticed that this was enough," explained Malte Boecker in an interview with DW.
As a media partner of the event, DW presented a video on the creation of the logo for the 250th anniversary celebrations. The logo was tested throughout the world: From China to Poland, everyone could easily decipher the composer's name without the vowels.
The logo stands for "the creator of extraordinary music as well as the radical artist and creative visionary," said communication expert Helmut Andreas Hartwig, a mentor and contributor of the project.
The famous Beethoven portrait painted by Joseph Karl Stieler appears behind the capitalized letters. According to the designers, this painting contributes to the Beethoven myth like no other representation of his personality and appearance.
With its "liquid logo" format, the logo can also be used with different background pictures, creating a variety of designs while keeping a consistent brand.
（抜粋）文字（ロゴ）の背後に見える彼の顔は、下の絵画が使われています。
Joseph Karl Stieler's portrait of Beethoven is one of the most famous representations of the radical composer
Invitation to participate
The Beethoven anniversary year will officially launch on December 16, 2019 and will continue until December 17, 2020 - marking the 250th anniversary of Beethoven's baptism (the exact birth date is unknown).
（抜粋）正式な記念行事の開始は２０１９年の１２月１６日からで、翌年の２０２０年１２月１７日まで続きます。この日付は、（実は）彼の洗礼２５０年を記念するものなのです（本当の誕生日は知られていないので）。
Beethoven was born in this house in Bonn. It is now a museum and houses the largest collection of the composer's documents
A focus will be given to Beethoven's time in Bonn, where he lived before moving to Vienna at age 21. Projects will explore how Cologne and Bonn influenced him as an artist.
"He was not only born in Bonn, he also gave his first concert in Cologne at the age of seven," said Christina Kampmann, Culture Minister from North-Rhine Westphalia.
（抜粋）上の写真は、ボンにある生家です。そして、２１歳にウィーン（オーストリア）へ行くまでをここで暮しました。また、ボンで生まれただけではなく、ケルンでは最初のコンサートを７歳で行っています。
・・・
＊＊＊
誰でも知っているベートーベンなのでしょうが、生誕２５０年（２０２０年）を契機にして、各種のイベントを計画して行くことは、様々な面で有用なことでしょう。 文化的な交流にもあるでしょうし、人的なコネクションの構築・維持、そして、経済的な効果も期待できるのでしょうね。
しかし、一番の期待は、人心の国境とも思える障壁を低くするところにあるのかも知れません。 ＥＵは様々な問題を抱えていますから、こうしたイベントがプラス方向に作用することも期待したいものです。
＊＊＊ 下の写真は、記事内容とは関係ありません。
＊＊＊
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