A Japanese confectioner is aiming to tap the Malaysian market with a frozen treat that has long been popular at home.
Imuraya Group plans to locally produce and sell its sweet red bean Azuki Bar in the Southeast Asian country starting in September.
Imuraya says the bars will come in three flavors and be priced at just over a dollar each. They will be less sweet than those sold in Japan to cater to local taste.
The popsicles will be made with Halal-certified ingredients to comply with Islamic law, as Muslims account for a majority of Malaysia's population.
Imuraya has been selling the Azuki Bar in Japan for nearly 50 years, and its appeal hasn't faded. A record 292 million of them were sold last fiscal year.
◆confectioner 菓子製造業者 to defend or support a law, system, or principle so that it continues to exist ,
Imuraya Group plans to locally produce and sell its sweet red bean Azuki Bar in the Southeast Asian country starting in September.
Imuraya says the bars will come in three flavors and be priced at just over a dollar each. They will be less sweet than those sold in Japan to cater to local taste.
The popsicles will be made with Halal-certified ingredients to comply with Islamic law, as Muslims account for a majority of Malaysia's population.
Imuraya has been selling the Azuki Bar in Japan for nearly 50 years, and its appeal hasn't faded. A record 292 million of them were sold last fiscal year.
◆confectioner 菓子製造業者 to defend or support a law, system, or principle so that it continues to exist ,
◆tap the market 市場を開拓する someone who brings a legal action against another person in a court of law 類義語 complainant British English → defendant
◆red bean 小豆 the system of laws that has developed from customs and the decisions of judges rather than from laws made by Parliament → statute law
◆cater to （要求や望みなど）～に合わせる、～に応じる to begin a court case in order to try to prove that someone has done something wrong or is legally responsible for something wrong
◆popsicle アイスチャンディ the area of law relating to the affairs of private citizens rather than crime → criminal law
◆dictate 命じる、指示する to tell someone exactly what they must do or how they must behave