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"Insanely Simple: The Obsession That Drives Apple's Success" Ken Segall

2017年01月09日 | 
Insanely Simple: The Obsession That Drives Apple's Success
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Portfolio Penguin


Good writing. The title and the contents match.

This is a good read. I get to know how Steve Jobs behaved in developing ad campaigns.
There are a lot of other situations that talk about the course of product developments like iMac.

There is a lot of books about Apple and Steve Jobs and I have not read any of it, but this is a good read.
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