５パーセントのコストダウンをはかるより、三〇パーセント下げる方が容易な場合がある。五パーセントのときは、今までの延長戦上で考えがちだが、三〇パーセントともなれば、もはや発想を根本的に転換せざるを得ず、そこからまったく新しい発想が生まれてくることがあるからである。（発想の転換）（松下幸之助の言葉から）
It is sometimes easier to cut down the cost by 30% than by 5%. People usually think of things based on the conventional way of thinking at the time of the 5% cut down. But at the time of the 30% cut, people have to drastically change the way of thinking, which could give birth to a completely new idea. (change of the way of thinking)
It is sometimes easier to cut down the cost by 30% than by 5%. People usually think of things based on the conventional way of thinking at the time of the 5% cut down. But at the time of the 30% cut, people have to drastically change the way of thinking, which could give birth to a completely new idea. (change of the way of thinking)