家電の設計 国内外共通に 新興国市場に重点 パナソニック 空気清浄機３割安く 三菱電機 冷蔵庫に統一機種
According to sources familiar to the matter, major household appliance makers in Japan are going to adapt common basic designs to their products sold at home and abroad in order to reduce their costs for developing and manufacturing the products. Specifically,Panasonic Corporation will adopt common components in air purifiers put on sale simultaneously in September this year in the world markets, reducing the prices by about 30 percent. And Mitsubishi Electric Corporation has started its common desing project in refrigerators, and Toshiba Corporation also in washing mashines.
Aiming to increase the sales abroad, they want to be more compertitive in terms of costs in emerging economies, also leading to the cost cuts at home.
According to sources familiar to the matter, major household appliance makers in Japan are going to adapt common basic designs to their products sold at home and abroad in order to reduce their costs for developing and manufacturing the products. Specifically,Panasonic Corporation will adopt common components in air purifiers put on sale simultaneously in September this year in the world markets, reducing the prices by about 30 percent. And Mitsubishi Electric Corporation has started its common desing project in refrigerators, and Toshiba Corporation also in washing mashines.
Aiming to increase the sales abroad, they want to be more compertitive in terms of costs in emerging economies, also leading to the cost cuts at home.
