Egypt
一度行ったら忘れられない国、ブランド重視の国民性
Egypt is one of those countries that you never forget if you go there. Isuzu Motors and General Motors had a vehicle assembly joint venture there, which serviced about eight dealers. One of the dealers, Monsour Chevrolet, dominated the market and probably still does today. The same vehicle was sold under the Isuzu name, Chevrolet name and Bedford name. The Egyptians are very loyal to brands, dealers and individuals. Therefore, the name and contact are more important than the product itself.
I stayed at the Minna House Hotel outside of Cairo in Giza, right at the foot of the pyramids. That is the famous hotel that the Americans and British planned the African campaign in World War II. I jogged around the pyramids every morning before going to work. I will never forget it.
< Minna House Hotel, Giza Egypt, December 1987 >
The history there can be traced back 7,000 years, before any known religion. The country of Egypt can be traced back 5,000 years. Needless to say, just wandering around those ruins and structures makes your mind run wild with fascination as to life way back then.
< Outside the Egyptian Museum, Cairo >
< The Sphinx, Giza Egypt >
アッパー・エジプト、ロウアー・エジプトとは？
Egypt is a country that lives off of one river, the Nile. The country gets very little rain and all life surrounds the Nile. One interesting thing about Egypt is they talk in terms of “Upper Egypt” and “Lower Egypt”. Upper is not north. It is south. Lower is not south. It is north. The reason being is that the Nile flows into Egypt from Sudan in the south and empties into the Mediterranean Sea. I was to travel to Egypt quite a few times over the years.
一度行ったら忘れられない国、ブランド重視の国民性
Egypt is one of those countries that you never forget if you go there. Isuzu Motors and General Motors had a vehicle assembly joint venture there, which serviced about eight dealers. One of the dealers, Monsour Chevrolet, dominated the market and probably still does today. The same vehicle was sold under the Isuzu name, Chevrolet name and Bedford name. The Egyptians are very loyal to brands, dealers and individuals. Therefore, the name and contact are more important than the product itself.
I stayed at the Minna House Hotel outside of Cairo in Giza, right at the foot of the pyramids. That is the famous hotel that the Americans and British planned the African campaign in World War II. I jogged around the pyramids every morning before going to work. I will never forget it.
< Minna House Hotel, Giza Egypt, December 1987 >
The history there can be traced back 7,000 years, before any known religion. The country of Egypt can be traced back 5,000 years. Needless to say, just wandering around those ruins and structures makes your mind run wild with fascination as to life way back then.
< Outside the Egyptian Museum, Cairo >
< The Sphinx, Giza Egypt >
アッパー・エジプト、ロウアー・エジプトとは？
Egypt is a country that lives off of one river, the Nile. The country gets very little rain and all life surrounds the Nile. One interesting thing about Egypt is they talk in terms of “Upper Egypt” and “Lower Egypt”. Upper is not north. It is south. Lower is not south. It is north. The reason being is that the Nile flows into Egypt from Sudan in the south and empties into the Mediterranean Sea. I was to travel to Egypt quite a few times over the years.
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