いすゞ自動車の人事部に配属されたが、今一つハッピーではないRonさん。
そんなとき、セールスプロモーション部門から英文資料の作成を頼まれます。
この仕事を通じて、いすゞ自動車の海外営業を分析し、弱点を発見します。さらに、・・・
I was not happy with my assignment in the Isuzu Motors Personnel Department and was always looking for ways to get more into the international business. It came first when I was asked to help with English written material in the Overseas Sales Promotion Department.
I was asked to spend every Friday in that department to rewriting English speeches, slide presentations, corporate catalogues, product presentations and video narrations. So, I had two desks and two bosses with very different assignments coming at me.
Through all the English rewriting, I learned the features on all of the overseas cars, trucks and other products. Armed with what I learned in business school, I could see some of the things that were lacking in Isuzu’s overseas sales promotional activities and the weaknesses in many of their overseas sales activities. Furthermore, learned most of the people in the overseas sales departments had weak selling skills. They were only able to process orders as the purchases came in from customers around the world. This was a source of friction between Engineering and the Overseas Sales Departments. The sales organization was separated by regions of the world and sales channels.
There were three main overseas sales channels, the IMODC channel, the GM channel, and the Isuzu channel. This is not counting domestic Japan, which in those days was about half the business.
The IMODC channel stands for Isuzu Motors Overseas Distribution Corporation. It basically distributed to the smaller countries of the world and was a joint venture with GM with Isuzu owning 51% of the shares and having management responsibility. The GM channel was made up mostly of GM’s overseas assembly plants in which Isuzu sold to in the CKD (completely knocked down) form. The Isuzu channel was its own network, mostly in Asia. Some of the countries had assembly operations; some only had dealers that imported completely built up vehicles.
いよいよ国際ビジネスのチャンスが。
After being with the company for about three years, my chance to get into international business came. I was asked to go over to the Isuzu Training Center and help them write an English training manual about 1-2 days a week, as they were asked by top management to provide training to dealers around the world in the same fashion as they did for Japanese domestic dealers. So, I then had three desks to work from on different days of the week.
When I got to the Training Department, I learned that not only did they not have a training program for me to improve on. What they did have would not be acceptable in overseas markets. On top of that, even if they could use the material no one wanted to or was qualified to teach overseas. What they were trying to do was to build a case that overseas sales training could not be done in Isuzu Motors.
As the English training job in the Personnel Department was pretty well established, I only went there occasionally to set up classes. Also, the Overseas Sales Promotion job was changed to an as need be basis. That left me open to spend all my time to develop sales training program for overseas dealers’ salesmen.
そしてGMのコンサルへアプローチ。この積極性が大切。
For me though, that was a job I wanted very badly. I had the teaching background and experience. Also, I had a business education and experience. What I needed was a good sales program for vehicles. So, I approached the GM consultants within Isuzu.
Uploaded by Nobi Saito
そんなとき、セールスプロモーション部門から英文資料の作成を頼まれます。
この仕事を通じて、いすゞ自動車の海外営業を分析し、弱点を発見します。さらに、・・・
I was not happy with my assignment in the Isuzu Motors Personnel Department and was always looking for ways to get more into the international business. It came first when I was asked to help with English written material in the Overseas Sales Promotion Department.
I was asked to spend every Friday in that department to rewriting English speeches, slide presentations, corporate catalogues, product presentations and video narrations. So, I had two desks and two bosses with very different assignments coming at me.
Through all the English rewriting, I learned the features on all of the overseas cars, trucks and other products. Armed with what I learned in business school, I could see some of the things that were lacking in Isuzu’s overseas sales promotional activities and the weaknesses in many of their overseas sales activities. Furthermore, learned most of the people in the overseas sales departments had weak selling skills. They were only able to process orders as the purchases came in from customers around the world. This was a source of friction between Engineering and the Overseas Sales Departments. The sales organization was separated by regions of the world and sales channels.
There were three main overseas sales channels, the IMODC channel, the GM channel, and the Isuzu channel. This is not counting domestic Japan, which in those days was about half the business.
The IMODC channel stands for Isuzu Motors Overseas Distribution Corporation. It basically distributed to the smaller countries of the world and was a joint venture with GM with Isuzu owning 51% of the shares and having management responsibility. The GM channel was made up mostly of GM’s overseas assembly plants in which Isuzu sold to in the CKD (completely knocked down) form. The Isuzu channel was its own network, mostly in Asia. Some of the countries had assembly operations; some only had dealers that imported completely built up vehicles.
いよいよ国際ビジネスのチャンスが。
After being with the company for about three years, my chance to get into international business came. I was asked to go over to the Isuzu Training Center and help them write an English training manual about 1-2 days a week, as they were asked by top management to provide training to dealers around the world in the same fashion as they did for Japanese domestic dealers. So, I then had three desks to work from on different days of the week.
When I got to the Training Department, I learned that not only did they not have a training program for me to improve on. What they did have would not be acceptable in overseas markets. On top of that, even if they could use the material no one wanted to or was qualified to teach overseas. What they were trying to do was to build a case that overseas sales training could not be done in Isuzu Motors.
As the English training job in the Personnel Department was pretty well established, I only went there occasionally to set up classes. Also, the Overseas Sales Promotion job was changed to an as need be basis. That left me open to spend all my time to develop sales training program for overseas dealers’ salesmen.
そしてGMのコンサルへアプローチ。この積極性が大切。
For me though, that was a job I wanted very badly. I had the teaching background and experience. Also, I had a business education and experience. What I needed was a good sales program for vehicles. So, I approached the GM consultants within Isuzu.
Uploaded by Nobi Saito
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