Next, let's touch on a more specific issue.
The wretched condition of public opinion survey with distortion and corruption
What is particularly noticeable is that each mass media makes the best use of what is known as a public opinion survey as a lubricating oil that turns big news.
“85 percent of those who think easy profit is unpardonable, 70 percent of those who think sales tax is bad ......” such numbers jump on the paper and float on the screen.
As it already described, the same as the public opinion isn't always right.
Not only that but knowing that public opinion is hugely distorted and corrupted is the fundamental condition for good democracy.
However, I would like to point out the falsification and distortion that are included in the opinion poll itself, not to be concerned with that here.
First, in many cases, it has not been clarified in the opinion polls of each company how many samples are and what kind of essential characteristics of the examples are — no, not even suggested.
Whether 50 people around us have heard it, how many hundred thousand surveys are distributed indiscriminately, and the answers are tabulated or are it the result of using a student Arbeiter to listen to opinions on the phone, etc. It is not clear.
Anyway, all the results of the survey become the public opinion of "nation."
And, as this can be said in public opinion polls in general, how the questionnaire (question item) expressed is greatly influenced by the media.
For example, after unveiling the Uncertainty documents, a part of the Recruit donation list, and reporting to Scandalous for a total of 150 people, this week's report, “What do you think of“ Recruit person concerned, do you believe dubious? Or do you think it should overlook"
Naturally, the answer "dubious" is overwhelmingly large.
If you ask, "Don't you think that it is dubious to criticize others by giving your real name without any definite evidence, or do you think it's fine ......" After all, the answer " dubious "will increase.
The context in which the question asked, and where the target of the issue is directed, etc. greatly influences the outcome of the poll.
In public opinion polls, the spoofing that the mass media makes is uncountable.
It is my narrative, so I do not confess, but in the case of an opinion poll using students Arbeiter, I hear that there are even cases where students are writing answers on behalf of the people at a coffee shop.
It is probably the next thing that the mass media is aiming for, using various techniques, large and small.
After inciting the public opinion to a certain level, it is to announce the result of the opinion poll to confirm the effect, taking that opportunity, and to strengthen the agitation more.
If you include the effect of television on this, the situation is just a catastrophe.
It is the mood that the newscasters use abundantly. It is a way of expressing feelings and feelings with words that are quite vague but definitive.
For example, former Prime Minister Takeshita has responded to the media with an expression full of moods such as "Recruit problem, I can't say that this is good," but the press also 'Well, such a thing may not be good' The impression of that is inserted at the end of the coverage.
After all, the viewer is given the impression that something that is not good is happening.
There is almost no television coverage that makes it clear that there is a distinction between violating rules, fit in the rules, and fit in the rules barely for Recruit person concerned.
It seems that the primary role of television is to give a vast number of viewers a vague mood.
All events are "well, something like this" and all ratings are summarized as "It can not be said that it is good."
This manuscript continues.
