1973-1974
１９７３年、オイルショック
02/1973 exportation vehicle comprehensive management systems (ECS) begins.
04/01/1973 Enforcement of the complete five-day workweeks.
Launching of 1973 04 11 Publica Starlets (the KP 47 style)
1973 05 16 TOYOTA sports center completion, Aichi Prefecture, Toyota city
07/19/1973 Comprehensive scrapped material treatment plant completion in former small factories in town.
07/25/1973 Foreign country relation organizations, foreign country business room, the foreign country administration department, foreign country technical department inauguration.
07/1973 Participation in large technical development projects "the automobile comprehensive control technology
08/31/1973 Coronas are changed new model and launch (the “RT100” type)
10/1973 Toyota resources energy inquiry committee inauguration.
10/1973 キャルティ design research company in America.
10/1973 Exportation plan conference.
10/1973 The achievement of ten millionth domestic sales total.
11/24/1973 Price increase of all the types of a car 7%, 50,000 yen raise due to oil crises.
01/15/1974 Anti-Japanese demonstrations in Indonesia at the TOYOTA motor head offices, Indonesia.
01/18/1974 Cooperation regarding the Japanese domestic product, GE company and GE air conditioner of NIPPONDENSO, America.
01/21/1974 Price increase of all the types of a car 10% 77,000 yen raise.
01/1974 It becomes the franchisors of, TOYOTA rent-a-cars.
02/18/1974 Labor-management agreement, labor-management agreement conclusion with labor unions.
Change to the Long Beach FABURIKETAZU?????company of the acquisition, company names of the stocks of 1974 02 U.S. TOYOTA, atlas company
04/01/1974 Launching in TOYOTA selling agents of GE air conditioner 10.
04/26/1974 Corolla, sprinters are changed new model and launch (“TE 30” type, “TE 40” type)
Procurement of parts starts 04/30/1974
05/1974 Energy conservation measure committee inauguration.
1974 06 Development of domestic increase Nissan campaigns "T 23 strategy"
09/09/1974 TOYOTA memorial hall completion.
09/12/1974 Cost plan committee inauguration.
Company production starts 09/1974 Indonesia.
10/01/1974 Establishment of the U.S. TOYOTA industrial vehicle with the joint investments of TOYOTA AUTOMATIC LOOM WORKS.
10/07/1974 Completion (the present day advance training center) of inhouse, training centers.
10/10/1974 Crowns are changed new model and launch (“MS 80” type)
10/15/1974 Contributing, the TOYOTA foundations to the development of a future welfare society through in the furtherance to the research and also business regarding traffic safe, life and the environment, social welfare, education culture etc. establishment it is the large multipurpose foundation of the first Prime Minister's Office jurisdiction. At the beginning Toyota fund three billion yen.
11/18/1974 Stocks 100% acquisition of the Deutsche Welle TOYOTA FEATORIPU company of Germany.
02/10/1975 management conference inauguration
02/28/1975 TOYOTA Los Angeles technical center inauguration in America
02/1975 TOYOTA team Europe (TTE) inauguration to foreign country rally teams
03/03/1975 Change made model and launching (the EC 20 style)
03/25/1975 The engine and also discharge gas measure parts plant which started on construction. descent from a mountain factory operation starts.
04/29/1975 Director Yoshimoto, the distinguished service second class Orders. the Umehara half dualism managing director, the distinguished service third class Order.
05/21/1975 Launching of the fiscal year, discharge gas regulation matching cars by catalyst method (TTC-C)
08/01/1975 residence business department inauguration
10/23/1975 Toyota energy conservation promotion committee inauguration
12/15/1975 Kamitani President Shotaro, the chairman to Katou true vice president
12/1975 launch TOYOTA offices & shop and in Kanto/Toukai/Kinki residence selling agent 24 store inauguration
12/1975 In America for the first time importation passenger car (Celica) ranked
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