This article is about Jellycat. It's a successful private company. I hadn't known that.
They have started their business since a quarter of a century ago, but their amuseables line and social media turned it into a global brand.
‘I have to have one of those’: plushie super-fans explain the appeal
https://www.theguardian.com/lifeandstyle/2024/oct/06/i-have-to-have-one-of-those-plushie-super-fans-explain-the-appeal
Easy reading but many basic daily words and some consumer marketing words.
<words>
plushie < plush
avid - avid fans
intrigued
enthusiast
descending - little legs descending from the egg white
egg white
at- at 14cm tall
crop up
substantially
gear [Collins]If someone or something is geared to or towards a particular purpose, they are organized or designed in order to achieve that purpose.
[quote]Others seem geared towards an adult audience, like the amuseable coffee-to-go [..] with dangly legs and a smiley face
dangly < dangle
uplifting
taxidermy
upmarket
go from strength to strength
showcase (verb)
bombard
slick [quote]he brand has a slick social media strategy, too
Charlie Bears - they are not cute
stuck ハマる [quote]The only one that’s really stuck.
stalk
aesthetic [Collins]Aesthetic is used to talk about beauty or art, and people's appreciation of beautiful things.
[quote] Day likes the aesthetic of the newer toys [quote]collecting Jellycats goes beyond their pleasing aesthetic and cute
inanimate
outer space
Beanie Baby - they are not cute
paralyse
take the edge off [quote]I like stroking the rabbit’s ears – it takes the edge off things.[unquote]
witness
balloon (verb)
envision [US, also British, literary]
dysregulation
cot
soothe
bracket [quote] TikTok shows you all the different age brackets of people watching
weirdo < weird
reprieve
chime
blank > blankly
down
[quote]The rise of Jellycat’s fans in recent years is partly down to social media, [unquote]
[quote]That’s down to the variety of toys, the new product launches (four times a year) and being able to hunt down rare items. [unquote]
[quote] She has severe anxiety [..], and has also been left paralysed down one side after having two strokes aged 33[unquote]
One of the collectors in the article was right. The advantage of the new line of Jellycat is smiling face. It's great invention.
I don't think I'm buying such pricy plushies for myself, but I admit some of them are cute. The boiled egg one is attractive. I might buy it impulsively, If I encounter it in a shop. I'm not confident.
Note to self - the interview with one of the founders.
https://www.thembsgroup.co.uk/internal/making-beautiful-things-that-people-remember-in-conversation-with-william-gatacre-co-founder-and-md-at-jellycat/
They have started their business since a quarter of a century ago, but their amuseables line and social media turned it into a global brand.
‘I have to have one of those’: plushie super-fans explain the appeal
https://www.theguardian.com/lifeandstyle/2024/oct/06/i-have-to-have-one-of-those-plushie-super-fans-explain-the-appeal
Easy reading but many basic daily words and some consumer marketing words.
<words>
plushie < plush
avid - avid fans
intrigued
enthusiast
descending - little legs descending from the egg white
egg white
at- at 14cm tall
crop up
substantially
gear [Collins]If someone or something is geared to or towards a particular purpose, they are organized or designed in order to achieve that purpose.
[quote]Others seem geared towards an adult audience, like the amuseable coffee-to-go [..] with dangly legs and a smiley face
dangly < dangle
uplifting
taxidermy
upmarket
go from strength to strength
showcase (verb)
bombard
slick [quote]he brand has a slick social media strategy, too
Charlie Bears - they are not cute
stuck ハマる [quote]The only one that’s really stuck.
stalk
aesthetic [Collins]Aesthetic is used to talk about beauty or art, and people's appreciation of beautiful things.
[quote] Day likes the aesthetic of the newer toys [quote]collecting Jellycats goes beyond their pleasing aesthetic and cute
inanimate
outer space
Beanie Baby - they are not cute
paralyse
take the edge off [quote]I like stroking the rabbit’s ears – it takes the edge off things.[unquote]
witness
balloon (verb)
envision [US, also British, literary]
dysregulation
cot
soothe
bracket [quote] TikTok shows you all the different age brackets of people watching
weirdo < weird
reprieve
chime
blank > blankly
down
[quote]The rise of Jellycat’s fans in recent years is partly down to social media, [unquote]
[quote]That’s down to the variety of toys, the new product launches (four times a year) and being able to hunt down rare items. [unquote]
[quote] She has severe anxiety [..], and has also been left paralysed down one side after having two strokes aged 33[unquote]
One of the collectors in the article was right. The advantage of the new line of Jellycat is smiling face. It's great invention.
I don't think I'm buying such pricy plushies for myself, but I admit some of them are cute. The boiled egg one is attractive. I might buy it impulsively, If I encounter it in a shop. I'm not confident.
Note to self - the interview with one of the founders.
https://www.thembsgroup.co.uk/internal/making-beautiful-things-that-people-remember-in-conversation-with-william-gatacre-co-founder-and-md-at-jellycat/
