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申请essay的要点分析

2019-07-29 17:31:53 | 日記
在申请国外大学的过程中,有一些环节是可以让招生官一锤定音的,比如说一份非常棒的申请essay。当然,要想写好申请essay并不容易,毕竟大家是第一次写,没什么经验。今天,这里就给大家分析一下申请essay的写作要点,大家一定要记住这些。

1.申请essay答非所问。紧扣主题的essay才是美国各院校所期望看到的。我们要知道,院校精心措辞就是为了他们自己的题目能与众不同。如果你的essay只是网络上流行的泛泛之谈,那你可是会令各admission officer大失所望的。通过仔细观察,我们发现,申请essay的题目都有重点词,我们只需要抓住重点词来着重回答问题就OK。当你完成初稿后把自己当作初读者再去通读一遍Essay,如果通过读内容能推测出题目,并且和原题目一致,那么说明你的这篇essay确实是在真正的回答问题。

2.申请essay缺乏重点或者深层含义。 这个问题一般在你开始构思essay时就发生了。是不是没有总领全文的句子就洋洋洒洒来了一大篇?那么,你的这种自信启示是盲目。是不是没有挖掘出素材的深刻含义?

3.申请essay看起来消极、摇摆不定或者充满抱怨,这样的文章通常只能证明你的能场紊乱。成功的领导者都是积极向上的。就连在论述失败的时候,他们都是从获得了怎样的经验教训的角度出发的。

4.申请essay用词“假大空”。如果你看过很多申请essay范文,想必你对这样类似的话肯定不陌生-I broadened my horizons and learned that hard work and persistence are invaluable. 试想,一个admission officer 长年累月的看同一句话,那再华丽的句子也毫无意义。所以,记住,be true and be detail-oriented。

5.申请essay重复了你的简历。是不是觉得自己的活动非常多,怕写少了就错失了在admission officer面前展示自己的机会。所以,事例堆砌再堆砌成了一篇文章。但是你没想到,那些罗列出来的活动的名称,对于一个异国他乡与我们生活完全不同的人来说,即使对中国稍有了解,也实在无法体会到这件事对你的深刻意义。

6.申请essay时应该写你认为admission officer愿意看到的文章。首先,这种方式没能体现出你申请院校的诚意。其次,你这么做根本不能使你自己从众多的申请者中脱颖而出,因为太多人都这么做。众所周知,国外学生都有做义工的经历,各院校也比较看重学生的社会责任心以及综合能力的培养。所以,在一段时间内,管他是不是真实的,无数的学生在写文书时都说自己是爱心协会的,都帮助过病残老弱孕,都是红十字会会员,等等。试想,当所有学生都写着同样的事例,评审官会是怎样的感觉?想突出自己,但又要与众不同,以上这段文字做到了。事实上,如果你的答案紧扣主题,并融入了你本人的真实经历和感受,admission officer就会认可你的文章。如果你提到的事例是他们从未涉及过的,而你又阐述了你的亲身感受和看法,这会让他们觉得很新鲜也很感兴趣,那么你的这篇文章可以说很成功了。

7.申请essay存在语法错误或者拼写错误。不要依赖于他人的火眼金睛或者电脑的挑错软件。语法严谨,用词贴切,这是给别人写文章的最基本尊重,也表现了自己的写作功底。

8.申请essay毫无特色可言。如果你选择的素材或者描述的方式让人提不起精神,那么你的文章可能就被admission officer丢到垃圾桶里了。

9.申请essay没有提及你最后学到了什么经验或知识。无论你申请哪所院校,选了哪个题目来写,如果你没有说你最终学到了什么,那无疑你的文章肯定被admission officer否定。无论题目问没问你这一点,多谈一谈你的亲身感受,反思,这件事对你的影响,总归是有利无害的.

以上就是关于申请essay的写作要点分析,如果大家的申请essay都做到上面的点,那么被录取的几率就比较大了。

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Paper代写:H&M's brand strategy

2019-07-29 17:30:11 | 日記
下面为大家整理一篇优秀的paper代写范文- H&M's brand strategy,供大家参考学习,这篇论文讨论了H&M的品牌战略。H&M之所以能在如此短的时间内在国际市场上取得成功,主要得益于其独特的品牌战略,即时尚、品质和价格相结合。简而言之,H&M的品牌战略包括:快速的设计和生产,低廉的价格,关注主流消费者,企业内部灵活高效的供应链管理,要求供应链的每一个环节都要不断的交换信息。

Introduction:

Enterprise brand means market positioning, which also means the value of product quality, performance, technology, equipment and service. It finally reflects the operation philosophy of the enterprise. Brand image is the general impression and judgment of a brand by consumers. This impression and judgment is produced in the process of long-term contact with the brand, and is strengthened by the brand association of the consumer. The ultimate goal of enterprise brand strategy management is to set up the brand image in the target consumer group. And according to the enterprise’s own advantages, characteristics of products or services, consumer demand, market conditions and other factors to establish brand strategy. Therefore, enterprises should timely change their brand strategy according to the changes of internal and external environment, and enhance the brand's management ability and market competitiveness(Dumitriu,2012). This article divides into four parts, the first part makes a brief analysis of brand strategy theory. The second part, analyze the difference between H&M's brand strategy and fast fashion brand Zara. The third part discusses the factors of the success of H & M Company. The fourth part discusses and summarizes the brand strategy of the H&M.

Brand strategy theory:

Brand strategy is an enterprise management strategy that takes brand as its core competitive power in order to obtain different profit and value(Newman,2018). There are many forms of brand strategy, such as brand differentiation strategy, brand portfolio strategy, brand marketing strategy. This article focuses on the analysis of the brand differentiation strategy of H&M brand. The strategy of brand differentiation is to differentiate one's brand by means of a series of differentiation. In today's market environment of a large number of products with similar functions, prices and shapes, how to make the products have a deep impression in the hearts of consumers and how to make the brand stands out has become a growing concerned issue for the enterprises. Brand differentiation strategy is based on this issue proposed a brand strategy, by creating different designs of brands, different functions, different shapes to attract the attention of consumers. Therefore, the key to brand differentiation lies in innovation.

The difference between H&M's brand strategy and fast fashion brand Zara

H & M Company-Reasons for Choice

H&M, a Swedish fashion company, has branches in many countries. It is of good quality, low price and highly praised by young people. As a world famous retail giant with more than 3,000 stores in 28 countries, H&M shows its boundless charm and market possession ability. Fast is the core value of Fast Fashion. H & M, like ZARA in Spain, is also called the "fast fashion" model. But just being fast is not enough to make it so popular in the world today, and even more tempting is its low-price strategy. Strong design capability is also one of the ways for H&M to control "parity fashion". H&M employs a large number of designers to analyze new fashion trends and more than 400 designers to incorporate fashion elements into their designs. Famous designers of the T stage show, competitors are playing an important role in the formation of design products. At the same time, quickly produce the corresponding products and bring the world trend to the target consumers in the shortest time.(Thiha.2016). Therefore, the low price fashion products of H & M will also make customers full of expectation for the brand because of its excellent design of the style. H&M's "parity fashion" has indeed become deeply popular, let consumers dress decent, and do not have to worry about the crisis of brushing credit cards, which makes itself the most popular fashion. H & M brand concept: fast fashion, fashion popularisation, the best price offers fashion and quality.

ZARA company

ZARA, a subsidiary of Spain's inditex Group. It is both a clothing brand and a retail brand specializing in the ZARA brand, which was established in Spain in 1975. ZARA is the third largest clothing merchant in the world and the first in Spain. It has has branches in many countries. It is popular with fashionable young people around the world. The design style of the brand is very good, but the price is lower, which means letting civilians embrace high fashion.

Brand difference analysis

Brand style

Both Zara and H&M have a huge design team. Many products can be found some trace of the big brand. After the development of H & M Company, it has been cooperating with well-known designers, such as Karl Lagerfeld, ROBERTO CAVALLI and MATTHEW WILLIAMSON. However, the H & M prices designed by these big-name designer were extremely close to the people, so it caused a wave of buying. ZARA’s design concept comes from young designers who have been running around the world for many years and have learned a variety of local styles of clothing, thus giving designers a very free play. ZARA is focused on approachable prices and the efficiency of product upgrading. Generally speaking, a brand is not only a single style, but the style of ZARA is too diverse.

Consumer group positioning

H&M chooses the civilian route, while Zara chooses the crowd with fine and fast fashion. The ZARA’s consumer group is positioned at the age of 25 to 35 white-collar class. Because of style and price, ZARA is more popular with white-collar class than H&M. In women's wear, Zara can accommodate H & M women's clothing customers, in men's clothing, Zara is more professional, the products mainly focus on 30 to 40 middle-aged men, however, H&M, is younger, mostly 20 to 30 young people. Both the two brands of children's wear are more consistent, with 2 to 14 years of age as the clothing age. 25 to 35 year old young mothers are the main buyers. Although Zara and H&M have adopted a low price strategy. But zara's target consumers are young people with higher incomes and higher education, mainly 15 to 60 years old customers, but their psychological age is only 25 to 35 years old customers. Zara is more popular with white-collar workers, who are fashion-sensitive and do not have the ability to buy high-end clothing brands.At the same time, Zara needs only two weeks to complete the transition from fashion trends to identifying new styles to putting them in stores, and it's less than a tenth of the price of these top clothing brands, which can be greatly satisfied the consumer's pursuit of popular trends. Because what people need is not a product but a "unique one " feeling, to seize the consumer's mentality of seeking new and fast consumption, the lack of goods is the use of the mentality of consumption. H&M also targets young people aged 15 to 60, and H&M is relatively younger than ZARA. Such buyers are highly fashion-sensitive , but lack the ability to buy luxury goods.

Price positioning

Zara and H&M's frequently updated and fashionable low-priced products can meet the needs of specific populations. However, although both companies are low-priced, there are still obvious differences, because of H & M’s positioning, so the price can be lower than the Zara, for example, H & M’s fashionable dress positioning is about 30%to 50% lower than the Zara. In addition, Zara takes a small discount, Zara's discount on average about 18% of all its goods, about half that of its competitors. Taking the best performance of H&M in 2001 as an example, the average discount rate of Zara is 7%, H&M 13%. The discount for Zara is usually 8.5%.

Supply chain

H&M offers fashion and quality at the best price. To reduce costs and maintain parity price, H&M does not own any factories, its manufacturing is completely outsourced to hundreds of factories. But Zara has its own manufacturer, the company put 50% production in Spain and 24% in a low-cost place(Parietti,2018).

Analysis of H&M's success factors

Accurate age orientation

The H & M brand mainly focuses on energetic young people aged 18 to 25, who are highly sensitive to fashion and have a certain consumption capacity. Its style is sexy and lively, but also casual and generous, suitable for young people who are good at collocation.

Short preparation time

H&M's commodity preparation time varies from 2~3 weeks to 6 months, mainly determined by the attributes of the goods. The normal preparation time is to maintain a balance in price, time and quality. H & M, as one of the fast fashion brand giants, is the innovator of transforming clothing durable goods into fast moving consumer goods. In this mode, it is more inclined to balance the shipping time and product costs. Though not as fast as ZARA, it has an unshakable place in the industry by relying on cost leadership, it depends on the high products turnover and marketing team(Thiha,2016). For example, the sales of sportswear are quite brilliant.The sportswear of H & M is very professional, and its classification is very fine, but the price is much cheaper than NILE, H & M sportswear had a 36% replenishment rate in 2013, with only 10.4% at a discount (ZARA inventory turnover rate is so high, also there are 15% discount sales). In contrast to this fact, sportswear is definitely a highlight of H&M.

Effective brand promotion

Every new store opened by H&M will have a large number of local media to do free propaganda , and some fashion commentators will publish commentary articles. H&M is no longer just a brand, more often than not, it is more like a fashion lifestyle, a social focus.

Brand expansion strategy

The expansion strategy of H&M adopts a multi-style and multi-regional strategy. In the course of its multinational operations, H & M has developed a mature model of market expansion. This transnational model is: first set up a point of sale in a country, then set up basic service facilities (logistics center, regional management center), next develop sales points in neighboring countries, and share basic services, With the increase of quantity, new basic service facilities will be established in the newly entered country. This will help H & M to reduce operating risk and avoid the market risk caused by incomplete information. Generally speaking, the H & M’s expansion patterns have brought about valuable economies of scale, which have a positive impact on the profitability of enterprises(Malviya,2017).

Conclusion;

The success of H & M in the international market in such a short period of time is mainly due to their unique brand strategy, which combines fashion, quality and price. In short, the brand strategy of "fast fashion" in H&M includes: rapid design and production, cheap price, focusing on mainstream consumers, flexible and efficient supply chain management within the enterprise, and requiring every link in the supply chain to continuously exchange information. At the same time, it requires each links, from customers to store managers, from store managers to market experts, from market experts to design, can respond quickly to changes in fashion trends, then forming a closed supply chain, thereby making satisfactory profits.

Reference:

1,Dumitriu,R.(2012).The role of branding in marketing strategy. Management&Marketing, volume X, issue 1/2012

http://www.mnmk.ro/documents/2012-first/11_23_1_12_FFF.pdf

2,Newman,D.(2018).Choose your brand type.

http://www.docin.com/p-393067407.html

3,Parietti,M.(2018).H&M Vs. Zara Vs. Uniqlo: Comparing Business Models

https://www.investopedia.com/articles/markets/120215/hm-vs-zara-vs-uniqlo-comparing-business-models.asp

4,Thiha.Z.(2016). H&M: The Secret to its Success

https://www.investopedia.com/articles/investing/041216/hm-secret-its-success.asp

5,Malviya,S.(2017).H&M sales double as pricing strategy pays off

https://economictimes.indiatimes.com/industry/services/retail/hm-clocks-in-rs-700-crore-sales-in-nine-months/articleshow/60870770.cms

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Reference的写作格式讲解

2019-07-29 17:29:06 | 日記
Reference,是英文论文写作的重点。大部分留学生被误以为抄袭,问题就出在Reference中。如果英文论文的引用格式错了或者错误引用,那么是会被判定为抄袭的,所以大家对于Reference的写作格式一定要格外重视,下面就给大家讲解一下。

首先解释一下什么叫Harvard system又叫Parenthetical referencing(括号引用),是一种在学术界广泛运用的引用形式,特点是括号,而他又分为两种类型即:APA style(author-date) 和MLA style(author-title or author-page)。這兩种格式的最大的不同在于APA注重实践,MLA注重作者本人,我们学校所应用的是最广泛的APA style。

List(文后参考文献列举)两大部分。

下面分条来写。

(以下内容参考Publication manual of the American Psychological Association. 6th edition

Press:American Psychological Association 2009.

Reference Citations in Text:

单一作者

式应为“(作者姓氏(非首字母),发表年份)”。若作者姓名在文章中已被提及,只需标出年份(若需要可加上页数),仍需使用括号。多位作者以上同理。

(注:作者(年份)这种形式只能在(作者姓氏(非首字母),发表年份)出现后出现)

e.g.: A recent study found a possible genetic cause of alcoholism (Pauling, 2005). Pauling (2005) discovered a possible genetic cause of alcoholism.

两位作者

作者姓氏必须以他们的名字在其发表文章内的顺序来排序。若两个作者都在括号内引用,名字中间需加上“&”符号;若不在括号内则使用“and”。

e.g.: A recent study found a possible genetic cause of alcoholism (Pauling & Liu, 2005).Pauling and Liu (2005) discovered a possible genetic cause of alcoholism.

3至5位作者

第一次引用时需列举全部的作者,往后若引用相同的文献,只需举出最主要的作者,再加上“et al.”。但是,在参考文献部分,全部作者的姓名皆须列举出来。

e.g.: A recent study found a possible genetic cause of alcoholism (Pauling, Liu, & Guo,2005).Pauling, Liu, and Guo (2005) conducted a study that discovered a possible genetic cause of

alcoholism. Pauling et al. (2005) discovered a possible genetic cause of alcoholism. A recent study found a possible genetic cause of alcoholism (Pauling et al.,2005).

六位作者以上

e.g.: 举出第一位作者即可,格式应为“(作者 et al.,年份)”。在参考文献部分,全部作者的姓名皆须列举出来。

Pauling et al. (2005) discovered a possible genetic cause of alcoholism. These genetic

causes by a various factors. (Pauling et al., 2005).

多篇文献,同一作者

若一作者有多篇你想引用的文献,只需用逗号来区隔作品的发表年份(最早到最晚依序排列)。若多篇文献在同一年内发表,请在年份后面加上a、b、c……等标注。(按:abc的使用需与参考文献部分有所对应,而这些文献的编排以标题名称的字母来决定。)

A recent study found a possible genetic cause of alcoholism (Pauling, 2004, 2005a, 2005b).

Pauling (2004, 2005a, 2005b) conducted a study that discovered a possible genetic cause of alcoholism

多篇文献,多位作者

根据上一个的规则,并且使用分号隔开。排序先依照作者姓氏的字母,接着是发表年份。 A recent study found a possible genetic cause of alcoholism (Alford, 1995; Pauling, 2004, 2005;Sirkis, 2003).

直接引述:

格式为“(作者,年份,页数)”,并且没有作者单立的格式。(按照最新的APA的版本直接引述的部分必须加引号,括号必须在引述的部分的引号之后,在句号之前,请参看例子,括号内必须要有具体的页数)

When asked why his behavior had changed so dramatically, Max simply said, "I think it's the reinforcement" (Pauling, 2004, p. 69).

关于ibid

ibid源自拉丁语 ibidem, 是在同一地方的意思。关于ibid有以下注意事项。如果一个reference在前文中出现,后面再需要用同一材料是用ibid表示两者为同一材料。

1. ibid只能用于前文出现了完整的(作者姓氏(非首字母),发表年份)格式后才能使用。

2. ibid在文中的位置为代替年份的位置,完整括号和作者括号都行,不影响页码的添加。(APA格式的一大基本原则是没有年份的情况下以“n.d.”代替年份,在哪都一样) (几种特例的文中引用将在下面给出。)

Reference List

书籍:

Sheril, R. D., (1956). The terrifying future: Contemplating color television. San Diego:

Halstead. 标准格式: 作者的姓(全称), 名字缩写, (年份). 书名(斜体). 版权所在城市或者出版社城市:出版社(标中的标点符号容易被忽略) 特例

1.两位作者以上合著的书籍:(基本与普通格式相同,但是在罗列作者的时候注意按照原书的顺序列出,且用&符号)

Smith, J., & Peter, Q., (1992). Hairball: An intensive peek behind the surface of an enigma. Hamilton, ON: McMaster University Press.

2.没有作者的书

EFL learning in Chinese 2000, Boston: ABC publication

标准格式:书名 年份, 出版社,版权所在城市或者出版社城市 文中引用表示为(书名,年份)或者书名(年份)

3.只有编者的书

Kasteamren, L.,(e.d.) (1994). The English Language. Oxford: Penguin Books.

编者的姓(全称), 名字缩写,(e.d.) (年份). 书名(斜体). 版权所在城市或者出版社城市:出版社文中引用与单作者相同

4.电子书

Harmer, J., (2009). How to teach English. Harlow: Pearson Longman.

标准格式: 作者的姓(全称), 名字缩写, (年份). 书名(斜体). 版权所在城市或者出版社城市:出版社 [online]Available at<网址> (最近可用时间,精确到分钟)

这个最近可用时间是指你最后一次浏览这个网站,并确认它是可用的时间。(注意标出的部分的符号运用

5.报告

Cambridge Language School (2003). Report of the Language Instinct. Cambridge:Cambridge University Press.

标准格式: 组织名称(全称),(年份). 报告名(斜体). 版权所在城市或者出版社城市:出版社在文中引用时将作者名替换成组织名即可。

出版物中的文章

文集中的文章:

Mcdonalds, A., (1993). Practical methods for the apprehension and sustained containment of

supernatural entities. In Yeager, G. L. (Ed.), Paranormal and occult studies: Case studies

in application. London: OtherWorld Books.

标准格式:作者的姓(全称), 名字缩写, (年份). 文章名(斜体). In编者的姓(全称) ,编者名

字缩写 (e.d.), 文集名(不斜体). 文集版权所在城市或者出版社城市:出版社

期刊中的文章(美国式):

Rottweiler, F. T., (1987). Detroit and Narnia: Two foes on the brink of destruction.

American Studies Journal, 54, 66–146.

标准格式:作者的姓(全称), 名字缩写, (年份). 文章名(斜体). 期刊名字(不斜体),总第几期,页码

期刊中的文章(欧洲式):

Rottweiler, F. T., (1987). Detroit and Narnia: Two foes on the brink of destruction.

Canadian Studies Journal, Vol.54, No.2, pp. 66–146.

标准格式:作者的姓(全称), 名字缩写, (年份). 文章名(斜体). 期刊名字(不斜体),Vol.(第几卷),No.(第几期), pp.(页码)

月刊杂志中的文章:

Henry, W. A., (1990, April 9). Making the grade in today's schools. Time, 135, 28-31.

标准格式:作者的姓(全称), 名字缩写, (出版年月日). 文章名(斜体). 月刊名字(不斜体),总第几期,页码

报纸中的文章:

Wrong, M. (2005, August 17). Misquotes are "Problematastic" says Mayor. Toronto Sol., p.

4.标准格式:作者的姓(全称), 名字缩写, (年份). 文章名(斜体). 报纸名字(不斜体),

p.(第几版)

网上资源(原则上来说只要是从网上找到的材料都要加 [online]Available at<网址> (最近可用

时间,精确到分钟)的格式,这是通用的) 网上的文章

Wu,Y.,(2001). English language teaching in China: challenges and trends.

作者的姓(全称), 名字缩写, (年份). 文章名(斜体). [online]Available at<网址> (最近可用时间,精确到分钟)

网上的文章无作者

English language teaching in China: challenges and trends, (2001).

文章名(不斜体),(年份). [online]Available at<网址> (最近可用时间,精确到分钟) 在

文中引用时写做(文章名,年份)或者文章名(年份)

储存于光碟的书籍

Nix, G. (2002). Lirael, Daughter of the Clayr [CD].New York: Random House 储存于录音带的书籍

Nix, G. (2002). Lirael, Daughter of the Clayr [Cassette Recording No. 1999]. New York:Random House

媒介非纸质的文档通用在文章名后加[媒介]表示运用的媒介个人认为,那些给我们当reference的scholar或者professor写的essay,他的reference的作用和我们不一样。他们的 reference无非是三个作用1.使用现成的数据 2.提供具体事例 3.剔除比较相似的观点,避免被质疑抄袭(这条很实际,也很普遍),而我们作为所谓学术的门外汉,reference的更大的作用是佐证我们的观点,但是个人认为这不是主要的,我觉得学校如此注重reference的作用 这个形式大于内容。我觉得这是学校让我们养成academic style的一种手段,并不是十分那么看重我们的reference的内容,他是让你明白学术的过程是research的过程,是积累然后表现的过程。

首先你的reference的量要足,至少保证千字六上十下(6-10也是tutor和学长们的共识) 其次你的reference要切题,至少要相关。所以个人认为你所应该做的是严谨踏实的做出一份reference,而不是杂乱无章,如果你能让老师从你的reference中看到你的学术精神和严谨态度,这才是真正重要的。 所以我对reference的观点是要严谨准确,但是不要纠结。

以上就是关于Reference的写作格式讲解,虽然Reference的格式比较复杂,但同学们还是得把这些格式搞懂才行。

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Paper代写:Application of electronic technology in new energy materials

2019-07-29 17:27:46 | 日記
本篇paper代写- Application of electronic technology in new energy materials讨论了电子技术在新能源材料方面的应用。如今,电子技术的发展已经成为经济发展的基石,其为新能源材料发展提供了新的思路。运用电子技术,我们可以将电能直接转化为实际应用,相对传统的能源生产方式,资源浪费情况较少,因此节约了能源。电子技术的发展促进了新能源材料的发展,各类电子设备、电子产品的实际应用,使新能源材料在使用过程中减少问题出现的频率,因此,新能源可以被各领域广泛应用,电子技术的发展有着重要的意义。本篇paper代写由51due代写平台整理,供大家参考阅读。

Electronic technology is the product of the application of modern technology in various fields. It is a kind of technology that USES electric energy to control electronic components. Electric power equipment is an important part of modern production, which changes people's original way of life and makes science and technology develop rapidly. More than 60% of electric energy in China needs a series of treatment before it can be put into use. Power control technology and power conversion system play an important role in solving and preventing environmental pollution in China. Therefore, the development of electronic technology provides ideas for the development of new energy and plays a great role in the development of China's economy.

Electronic technology can be used in different fields to meet the needs of different devices. Applications of electronic technology mainly cover: electronic devices, electronic equipment, electronic systems and other aspects, accelerating the process of science and technology. At the present stage, electronic technology develops rapidly, and the direction of development gradually turns into intelligent, digitized and networked. Meet the needs of various fields and industries, in the world, no matter any field can leave the independent development of electronic technology. The development of electronic technology is of great significance to the development of the world economy and has become the basic condition for the development of modern national defense, industry and science.

In recent years, China's economic system transformation speed is extremely fast, because of excessive use of energy, resulting in changes in domestic temperature, environmental quality is affected. This has caused the problem of insufficient energy reserves. Energy is the basic condition for human survival. With the excessive exploitation of most non-renewable energy resources, the types of energy that humans can use are decreasing, and the lack of energy is a problem that humans must face. Therefore, the development of new energy and new materials is extremely urgent. New energy materials are renewable, pollution-free and abundant, which can solve the problem of energy shortage in China. At present, new energy types mainly include: wind energy, water energy, solar energy, tidal energy, biomass energy, geothermal energy and so on. Wind energy and water energy have been put into use in most areas of China due to its vast territory and wide distribution of resources. Solar energy has been widely used because of its ability to generate electricity, convenient installation and rich storage. However, compared with developed countries, the utilization of tidal energy, biomass energy and geothermal energy is relatively backward, and there is more room for research.

The development of electronic technology has become the cornerstone of China's economic development, which provides new ideas for the development of new energy materials. Electronic technology has the following characteristics in the application of new energy materials: energy saving, environmental protection, accurate control, safe and reliable.

To save energy, electronic technology can directly convert electric energy into practical application. Compared with traditional energy production mode, there is less waste of resources, so energy is saved.

Protect the environment, because electricity is a pollution-free energy, so with the rapid development of electronic technology, other polluting energy can be reduced to protect the environment.

Accurate control, traditional control equipment has many shortcomings, such as many hardware, inaccurate control, slow response speed of the system, complex repair procedures. With the continuous development and innovation of electronic technology, the contents of network communication, coding system and other aspects begin to be integrated, making electronic technology add control, correction and other error correction capabilities, making the use of electronic equipment more simple, more convenient to operate and more accurate to control.

Safe and reliable, at the present stage, China's electrical equipment is often a threat to the safety of the people's lives, making our social stability worse. Therefore, the current research direction is to improve the safety of power equipment. The development direction of new energy materials focuses on safety, which slows down the rate of energy consumption. The development of new electronic equipment is conducive to improving the safety of electric power equipment.

The development of electronic technology will promote the development of new energy materials, the practical application of all kinds of electronic equipment, electronic products, new energy materials in use process reduce the frequency of the problem, therefore, new energy can be widely used in every field, the development of electronic technology to our country the policy of energy conservation and emissions reduction drive has an important significance.

The application of electronic technology in geothermal power generation, in order to reduce energy consumption, the Chinese government put forward the policy of energy conservation and emission reduction. Geothermal power generation is a new type of energy through surface heating and cooling, in line with China's basic national policy of energy conservation and emission reduction. The development and use of geothermal energy is gradually accepted by people. In the whole geothermal system, electronic technology is the key to support the operation of the whole system.

The application of electronic technology in wind power generation, wind power is the renewable energy in nature. Wind power generation has greatly reduced the power supply pressure and energy shortage. Wind power has the advantages of low cost, no pollution and so on. However, wind power is unstable, so wind power generation needs to be equipped with wind storage system, which can be controlled by electronic technology.

The application of electronic technology in energy conservation. Motor energy saving, by adjusting the motor speed can save electricity consumption, reduce energy consumption; By regulating the power of the motor, the capacitor circuit can be connected in parallel and the consumption of electric energy can be reduced. When the load of the motor is light, the voltage can be adjusted to reduce energy consumption. Reactive power, reactive power is a kind of technology to collect useless electrical energy. This technology has not achieved ideal results in China, but it has been applied in most areas. In the application, we should pay attention to the reasonable suppression of reactive power, pay attention to the signal wave reaches a certain standard, and control the harmonic generated in the power grid.

The application of electronic technology in biomass energy, algae, straw and other biomass on the earth are specially treated, heated in the furnace, and the steam generated is used to generate electricity. It is a kind of renewable energy, which needs electronic technology to control in the process of transforming into energy.

Electronic technology plays an important role in the application and development of new energy materials, which can promote the progress of China's new energy materials industry and improve the problem of energy shortage in China. Although the rapid development of electronic technology in China in recent years, the application of more and more fields, and drive the development of new energy materials industry. However, there are still many problems and room for improvement in the practical application. Therefore, people in the industry should increase their research efforts in the field of electronic technology and find out more ways to use new energy.

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Essay代写:Urban sociology

2019-07-29 17:24:51 | 日記
下面为大家整理一篇优秀的essay代写范文- Urban sociology,供大家参考学习,这篇论文讨论了城市社会学。人类社会的城市化进程,自然引发城市社会学诞生。城市社会学的发展,以城市社会问题的时代性涌现为动力。如今,城市社会学拥有着前所未有的发展机遇,但同时也面临严峻的挑战。城市社会学顺应时势而谋求发展的自身前提,是必须要有坚实的理论基础,这是城市社会学未得解决的根本困惑。如何构筑社会学的理论基础,构成城市社会学发展的奠基性问题。

Up to now, urban sociology has not really solved the dilemma of research object, discipline scope and theoretical construction. The fundamental cause of this situation is the imagination of "city is a special social process", which leads its research to the opposition of "field" to "whole" and the arrogance of quantitative analysis to qualitative research. Objective theory, urban sociology research on urban society: the location of urban society is the social existence, it is not a "local", but the existence of dynamic generative overall, it is composed of city culture, urban politics, economy, science and technology, education, environment of the city, urban ethical elements such as the discipline integration in scope. Urban sociology, of course, to study social phenomena or quantitative analysis of the social reality, but its ultimate mission, in the city is wild development history and present situation of the overall diagnosis, for the urban social recovery to divine and beauty as the guide to habitat, provide the overall dynamics to the local dynamics regression to the overall dynamics of implementation and the local dynamics knowledge, wisdom and method. Therefore, the study of urban sociology cannot ignore the humanistic law and natural law: the unity of humanistic law and natural law constitutes the cognitive source and theoretical basis of urban sociology research.

The urbanization process of human society naturally leads to the birth of urban sociology. The development of urban sociology is driven by the emergence of urban social problems. In the process of post-urbanization in developed countries, China has entered into the urbanization society in its extraordinary way, and naturally has to face various unexpected problems and dilemmas, calling on urban sociology to provide it with habitat vision, wisdom, wisdom and methods to break through the dilemma and resolve the crisis. The urban sociology thus obtains the unprecedented development opportunity, simultaneously also faces the severe challenge: the urban sociology conforms to the current situation to seek the development own premise, must have the solid theoretical foundation, this is precisely the urban sociology has not solved the fundamental puzzle. How to construct the theoretical basis of sociology and form the foundational problem of urban sociology development.

Urban sociology has been around for nearly a century. Today, urban sociology is in many schools, but its plight is also increasing. These difficulties can be summarized into three aspects: first, it is difficult to define the subject object; Second, the scope of the subject is not defined; Third, the theory construction lacks the foundation. To solve the above dilemma, the study of urban sociology should start from the new cognitive sociology.

Sociology has always been defined as a practical science. But it would be more appropriate to regard sociology as a methodology of economy. Sociology, as we all know, was founded by comte. Comte will be changed from philosophy, sociology makes its own fundamental consideration, is to get rid of the people, human nature, the value of the reference, highlight the physical properties of the pure, comte society may be defined as the mathematics, astronomy, physics, chemistry, physiology, after the last of the empirical science, it is at the head of the function of all disciplines, so it is an "in accordance with the sole purpose, reasonable coordination of human action" of learning.

Later, durkheim further transformed comte's sociology, because comte not only emphasized the physical nature of sociology, but also positioned it as positive science and highlighted its integrity. However, there is an inherent disharmony between positivism and wholeness: because the object of positivism is always concrete, positivism will pursue quantitative analysis; On the contrary, the whole is always faced with abstraction, which always breaks away from or surpasses the empirical evidence, breaks through the quantitative analysis framework, and pursues qualitative research. May be based on the inherent contradictions, durkheim abandoned comte concept of holism and localization of sociology is the science of specific products, its object of study is personal force action of social phenomenon, the study of specific social phenomenon is the basic method of the empirical method of quantitative analysis, this is the "social phenomenon as study objective object, get rid of the idea of apriorism and stereotypes, follow the scientific concept, like physics study the law of the material world, from the outside to observe social phenomenon".

Durkheim's super-spiritual, impersonal and purely objectivistic concept, which excludes all subjective factors, constitutes the basic law of sociology, but this physicalist law itself reflects prejudice against human society. This bias was first noticed by Marx, he proposed a sociological study of the object is not feeling in the sense of social phenomenon and social reality, but the social relations of super feeling: "people in the social production of their life, inevitable, not by the will of the people for the transfer, the relationship between the in a certain stage of development of material productivity with them that meet the needs of production relations. The sum of these relations of production constitutes the economic structure of the society, that is to say, there is a legal and political superstructure erected on it and there is a realistic basis for the form of social consciousness to adapt to it. The mode of production of material life restricts the whole process of social life, political life and spiritual life." Max weber continued to walk along the path of Marx and found that society is not only of material nature, because social phenomena are always under the influence of human consciousness, which has an active influence on social changes. It not only shapes individual actions, but also shapes the nature, appearance and direction of society. Sociological research is to discover the consciousness behind specific social phenomena and explore the meaning, value and ultimate motivation behind social actions in this way. Therefore, weber put forward "ideal type", and took it as the core idea of understanding society and the basic tool of analyzing society.

Durkheim started from natural science and defined sociology as a science with physical properties. Specific social phenomena became the research object and quantitative analysis was the basic method. In contrast, Max weber defined sociology from the perspective of human phenomenology, discovered the shaping function of consciousness on social phenomena, proposed ideal types and took them as cognitive tools. Qualitative research was the basic method.

From an objective point of view, quantitative analysis and qualitative research should not be ignored, because "whether it is natural science or social science, each discipline needs both qualitative and quantitative research at the same time. In fact, they cannot be completely separated, nor should they be opposed to each other. Some scholars engaged in quantitative research believe that qualitative research lacks scientificity. In fact, the classification of social phenomena according to certain characteristics and rules is the premise of quantitative research... Quantitative analysis is usually based on the results of qualitative analysis, followed by data analysis of the changing process of social phenomena and the interaction between different social factors, so as to conclude conclusions with regularity... Meanwhile, both qualitative research and quantitative research have their own limitations. If the two are strictly separated in the actual research process and only one method is advocated or basically favored, sometimes there may be bias." How to combine quantitative analysis and qualitative research to form an overall research method? Mills's theory of "sociological imagination" as its opened the field of vision, provides to explore ideas: the society is not a closed body, it always show the openness and dynamic generative, to society as the research object of sociology, "is more of a let everyone play their" sociological imagination ", under some basic concepts and perspectives of divergent subject, therefore, the research achievements of sociology there is no single type of accumulation, have a plenty of inclusive, even discussion and dialogue between conflicting perspective."

It can be seen that sociology is essentially a methodology for studying society. From the perspective of methodology, from durkheim to Max weber to mills, he just completed a process of "positive and negative integration" constructed by methodology. From phenomenology, Max weber examines consciousness 'active role in society and emphasizes qualitative research, which is antithesis; Mills put forward "sociological imagination", which can combine quantitative analysis and qualitative research to pursue individuality and creativity, namely synthesis. This synthesis just returns comte's holism on a higher cognitive level.

Setting aside the worship of scientism since modern times and the cognitive prejudice formed by it, it may be more suitable to orientate sociology from the perspective of methodology. At the same time, looking at urban sociology from the perspective of methodology can also solve the above dilemma it faces, because the dilemma of urban sociology fundamentally comes from sociology. If sociology is regarded as an objective and practical science, it is difficult to get a clear distinction and orientation in terms of its research object and discipline scope, which leads to the formation of its theoretical construction. If we abandon the complex of scientism and its cognitive prejudice and return to the methodology of sociology, the dilemma of urban sociology research may be solved, because urban sociology is only the knowledge of studying urban social problems with the methods provided by sociology.

Urban sociology research object the British urban sociologists sanders, points out that urban sociology since birth, set out to establish their own research object, and successively from the ecological community, cultural forms, resource allocation system, units of collective consumption to define the city, in order to establish the research object of urban sociology, but these four efforts were criticised by from different aspects, the subject research object eventually failed to obtain a set of consensus.

The object dilemma of urban sociology research comes from the cognitive conceit formed by the researchers' subjective and one-sided positioning of it as the "local" field of sociology. First look at the human ecological school of thought, from the perspective of the ecological community to define the city, that city is human spontaneously on the product of biological survival race fights and adapt to the environment, namely those who have the same economic status and social value pursuit of people, is separated from the countryside gathered in different regions of adaptive survival continuously, to form the urban society. But the basic fact is that cities are not the only places where the instinctive struggle for survival runs through every aspect of human existence. Secondly, simmel, vause and others defined the city from the perspective of culture, holding that the fundamental mark that distinguishes the city from the countryside is its cultural form, and the cultural form with the urban lifestyle as the core connotation constitutes the research object of urban sociology. However, this view of urban culture school has attracted censure and opposition: "the reason why a place is regarded as a city should not be understood in the category of living space, but more from the perspective of economy." Which form part of the urban social scholars, from the perspective of the resource allocation system to define the city, think urban sociology is the study of city managers in behavior and results of the allocation of resources, this is pearl, rex, sanders, Britain's new urban social scholars efforts, the effort is a new question of marxism school, because the city managers do not have independence. What's more, the issues that the new urban sociologists focus on, such as the unequal distribution of resources, urban housing and race relations, are, in fact, manifestations of social inequality as a whole, and should be important issues in sociology. Therefore, Custer defined the city from the perspective of consumption, and believed that the systematic process only belonging to the city was consumption, so "collective consumption" constituted the research object of urban sociology. Custer's argument is equally unconvincing, because when communications, media, Internet and transportation are modernized, population is no longer static but involved in the process of mobility, and consumption becomes social behavior and lifestyle free from geographical constraints. From this point of view, consumption as an independent social process of the city actually exists.

It is difficult for urban sociology to clarify its research object, because urban sociologists are more confined to the sociological model set by durkheim, believing that sociology is only a science to study specific social phenomena. Once this cognitive model is followed, it is inevitable to further understand the city as a part of society, and the research object of urban sociology can only be "a part of the part". Only by abandoning this cognitive model and understanding sociology as an open, comprehensive and generative social methodology, can we examine urban sociology in this way, the research object should be urban society as a whole.

As a social form, the city is not a local one, but an integral one. To understand this point, we need to understand the society, which is the platform of people's willingness to live together and seek symbiosis. From a static point of view, from a dynamic point of view, the society is a life process in which people seek symbiosis by approaching the willing group for their survival. The expansion of sociological research horizon and the evolution of research methods reveal a truth: to study the society, we must not divide the society, we must take the dynamic generation of the whole society itself as its research object.

Society, as a platform for everyone to seek symbiosis, is relatively unchanged; But the course of life as everyone seeks symbiosis is changing. Society is the platform and life process of group living which is changeless and changeless. Whether from static view or dynamic view, society is integral, generative and persistent. As dynamically generated whole society, as a fan, its generative open, like the open fan, always present its sector, is the "field" of society: as the dynamically generated whole society, open to different areas, interconnected these different fields construct the social hierarchy of richness, and complexity, this creates a taxonomy of society. From the perspective of taxonomy, the society mainly consists of culture, politics, economy, science and technology, education and other fields. More specifically, culture includes history, traditions, customs, beliefs and other elements; Politics involves the content of regime, system, law and citizen. Economy includes production and consumption, market and resources, ownership and distribution, etc. Science and technology include science and technology, theory and application, etc. Education, however, involves family education, school education, social education and self-education. In addition, society has three fundamental dimensions, which are environment, ethics and humanity. Environment is the base of society, ethics is the foundation of society, and human nature is the soil and power of society. Sociological research must be so visual and cognitive as to avoid prejudice and rudeness as much as possible.

The method of social taxonomy is essentially the method of establishing its classification criteria. For the same classification object, because of different classification criteria, can form different levels of type. The society is composed of cultural, political, economic, scientific, technological and educational elements based on the classification of "field". If "location" is the basis of classification, the society is composed of rural and urban. And rural and urban, constitutes a level in their field has all the elements of social form, both rural and urban, as a regional society, is still a dynamic generative overall, is still open to cultural, political, economic, science and technology, education and other major areas, and still want to environment as the base, based on ethical foundation, soil and dynamic mechanism for human nature.

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