Essay代写：The cybercrime

下面为大家整理一篇优秀的essay代写范文- The cybercrime，供大家参考学习，这篇论文讨论了网络犯罪。网络犯罪绝对是互联网的一个严重后果，它以各种方式对公司和个人都构成了巨大的威胁。但必须指出的是，网络犯罪的发生并不是互联网的错，因为造成网络犯罪的才是罪魁祸首。与此同时，如何应对网络犯罪必须提出更可行的方法，以消除网络犯罪的发生率，把网络犯罪的负面影响降到最低。

Review of Fatal System Error

Introduction

It is known to us that the Internet is getting more and more attention from the public and people rely on it for many aspects of their life. There is no doubt that the Internet has brought much convenience toward people’s life and people thank a lot for it. However, the incidence of increasing cybercrime in recent years has already made people blame the Internet. As a matter of fact, it is not the Internet that should be blamed but those people that create cybercrime should take the responsibility. The following would like to review on Fatal System Error: The Hunt for the New Crime Lords Who Are Bringing Down The Internet, during which the significance of the book in the context of global cybercrime will be illustrated. It is hoped that this review can help give some insightful suggestions as for how to better prevent the detrimental effects of cybercrime in the due time.

Review of Fatal System Error

Fatal System Error: The Hunt for the New Crime Lords Who Are Bringing Down The Internet by Joseph Menn has focused on both the American mafia and the Russian cyber-mob, which are recognized as two major fights over the massive spoils of the Internet. As a result, this book takes the readers to the dark hacker underground and let them travel around the world including Costa Rica, London, Russia and San Francisco. Through the unprecedented access to Russian officials and mob businesses, this book demonstrates that top criminals are able to be protected by the Russian government, which is right why the cybercrime can keep developing over years. Based on this, it is not hard to find that the author actually feels helpless toward the increasing appearance of cybercrime, suggesting that more attention has to be paid to cybercrime in order to better deal with it.

After reading this book, my deepest impression is the evolving of cybercrime as time goes by. The more detailed condition is that it is no longer the domain of small-time thieves, it had been discovered by sophisticated gangs. There is no doubt that the hackers are of high intelligence and they are skilled at computers, which is right why they are able to successfully attack others’ websites. Nevertheless, they use their intelligence in a wrong way. As a matter of fact, it is as well an illegal way for the hackers to attack others’ websites. We can suppose that if the hackers use their intelligence in a positive way, then they are bound to make a lot of contributions to the society. What’s worse, the villains were usually teenagers, which can be found by the sentence that “When someone did get caught in those days, it was typically a maladjusted teenager”. In this sense, the disappointment of the author can be readily detected. We all know that teenagers are the hope of the future and their turning out to be hackers is really a great loss for the whole society.

Moreover, what I would like to elaborate on is the protection of financial data of each and every company during its running process. Due to the hackers’ attacking corporate websites to steal financial data from customers and defense secrets from governments, a lot of companies have become the victimized targets of cybercrime. It is obvious that the companies have to try all kinds of possible ways in order to guarantee that their financial data won’t be stolen by the hackers. What the theft of the company’s data means for the company and how serious the consequences may be if the company’s data is stolen are known to all, which can well indicate the importance for the companies to protect their financial data. In this way, the companies have to consider all the staff they would like to employ and form their habits of protecting the company’s confidential information under whatever conditions.

In fact, not only the companies will become the victims of cybercrime, but individuals will also become its victims. One of the possible ways for the individuals to become the victims of cybercrime is identity theft, which will undoubtedly exert significant impacts on the life of the individuals to a large extent. The incidence of cyberbullying in the form of photos or videos has been reported from time to time nowadays and most victims of cybercrime tend to live an unhappy life with the cybercrime’s being a shadow in their mind in the rest of their life. In this circumstance, it is necessary for the individuals not to post their photos or videos online so that the hackers cannot create any bullying issue on them. Or maybe it can be put in another way that the individuals are better to protect their own privacy in a more careful way in order not to be target of cybercrime.

At the same time, I would like to talk something about whether it is appropriate to prosecute the hackers or not. It is obvious that the hackers are repulsive to cause great harms or loss to both the companies and the individuals, but they should still not be prosecuted. Taking the fact that most of the hackers are teenagers into account, it is actually too severe a punishment to prosecute them for the teenagers. And the way that can be adopted in order to handle this situation is to better educate the teenagers on the harms of cybercrimes, the importance for them to obey law and the necessity for them to make a living in a correct way. And education for those teenagers call for the joint efforts of a series of relevant parties, contributing to the successful education of those teenagers.

Last but not the least, I would like to say I don’t agree with the view that the Internet might not survive due to the cybercrime’s becoming worse and worse as time goes by. Though the cybercrimes are happening in a higher and higher frequency, I don’t deem that the Internet may not survive at all. It can be understood in this way that the Internet will continue to be used by the wide public for its benefits as long as those hackers can be better educated. Without the hackers to create the cybercrimes, the Internet can absolutely bring more benefits to the society in the long term.

Conclusion

To sum up, a reasonable conclusion can be drawn that cybercrime is absolutely one severe consequence of the Internet and it has posed great threats for both the companies and the individuals in various ways. But what has to be pointed out is that it is not the Internet’s fault for the incidence of cybercrime because it is the ones that create cybercrimes that should be blamed. In the meantime, I have to say that more feasible ways as for how to cope with cybercrimes have to be put forward in order to eliminate the incidence of cybercrimes and to reduce the negative impacts of cybercrimes to the least. Only in this way can the value of this review be played to the full in the end.

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Assignment代写：Personal Narrative Essay

下面为大家整理一篇优秀的assignment代写范文- Personal Narrative Essay，供大家参考学习，这篇论文讲述了作者摆脱电子游戏的经历。初中的时候，在朋友的推荐下，作者第一次接触到电子游戏，并且很快就迷上了它。作何也喜欢通过游戏聊天和交朋友，这给了他很多以前从未有过的情感支持和归属感。后来到了高二，作者的成绩已一落千丈，在家人和老师的教导下，作者下决心放弃电子游戏，并且通过最喜欢的数学来与游戏作斗争，最终成功了。

Until high school, I considered my life to be quite smooth and uneventful. Everything proceeded as planned and expected by myself and my parents. High school became the turning point of my life because I experienced the first major bump: I played video games too much when I was entering in my high school so that I didn’t get high scores on most subjects. This marked a terrible beginning of my high school. Despite the defeat, I still got high scores on math due to my strong interest in it. My passion for mathematics became my saving grace. Through math, I gradually stopped playing video games and indulging myself in the virtual environment. Instead, I focused on my studies and my real life. This first major bump in my life all started back when I was a high school junior student in 2012.

My first contact with video game was because of the recommendation of my friends in 2012. Back then, there was this game called “Defense of the Ancients” that got very popular among us students. A lot of my friends around me were playing. I simply didn’t like the feeling of being left out. And usually some of my friends communicated with the terms in the game. As I didn't play, I usually couldn't understand what they were talking about. So, from that time on, I made up my mind to learn to play the game and got hooked quickly. Not only did the game settings and heroes intrigued me, I also loved to chat and make friends through the game, which gave me a lot of emotional support and sense of belonging that I had never felt before. As a result, I began spending more and more hours gaming.

Weeks after learning about the game, I started spending more and more hours on it. The good thing about being a junior student was that most of the materials taught in class was only an extension of the middle school stuff. This allowed me to pass the exams quite easily even though I did not spend much time on studying. However, my solid knowledge base from middle school was soon stretching thin. By the second year of my high school, my grades took a nosedive and I ranked the bottom in my high school class, an unprecedented low in my academic profile. Although I knew I needed to find a way to stop, whenever I arrived home planning to do my homework, I wanted to play more as I saw the computer. Meanwhile, I was also exposed to several other games. Playing video games became more of a compulsory habit for me than a leisure time enjoyment.

Entering the second semester, my teacher was among the first to realize that I had problems. She had always been caring about every student in her class, and she would not allow my grades to continue dropping. At the semester end of the junior year, I remember being asked to go to her office and have a chat with her. When she found out about the reason for my dropping grades, she said: “It is nice to have hobbies. However, you are too smart to allow your hobbies consume your life.” She told me that she always considered me to be a promising and bright student, because I was never among the trouble makers in the class. She expected me to sort out my problems in the following year, because the lessons were only getting more and more difficult. Without enough effort, she was worried that I could not get into a good university.

Seeing the dropping grades in spring 2013, my always liberal parents knew that they had to interfere as well. During that time, after returning home in the evening, I hurriedly ate the meal and started playing the video game. One day during the summer vacation that year, I continued until after 12 a.m. My father told me that I should go to sleep, but I just continued playing because I was too focused on the game. My father urged a few times, and it didn’t work. At nearly 1 a.m., my father was really angry and shut down my screen. In the following morning, my parents had a serious conversation with me. They threatened to confiscate my computer unless I had healthier schedules and improved my grade in the new semester.

The final decision to stop playing came from myself by the end of the summer vacation. Deep down, I knew the warnings from my parents and my teacher were right and for my own good. However, it was difficult to let go of the game because I had made so many friends. In addition to being in the game, we also had contacts in private. We had a special bond with each other and we could chat about almost anything, although we never met in real life. To my surprise, when I told them my worries about the dropping grades, they had similar opinions like my teacher and my parents did. They all suggested me to gradually stop playing games for a while at least and invest more effort in studying. By the end of junior year, seeing my math grades suffer was truly the last straw for me. Thanks to the support from my teacher, my parents, and my friends, I made up the decision not to play video games anymore, so that my real life wouldn’t turn into nothing but dullness and disappointment.

As I began year two of my high school life in September 2013, I began fighting the addiction through my favorite subject: math. Math had been my favorite subject since day one. I always find the numbers, shapes, and figures in math fascinating. In order to keep myself alarmed about what video games had done to my grades, I even created a function that recorded the intensity of my video game playing as well as my grades. Having plotted the graph with the two set of entries, a huge decline appeared in the graph as I first realized the damage of gaming. I continued plotting my grade changes in the following semesters as a form of motivation. My goal was to plot a rising curve by putting in all my efforts into studying.

In order to further reduce the temptation of gaming, I persuaded myself to sell my laptop and focused on improving my grades. I used the money to buy more books about math, physics and English, as they were the subjects that I was interested in the most. In addition to paying attention to my teachers in class, I also took extra classes to make up for the slack in year one. These efforts paid off as my grades began rising to satisfying levels. To my biggest satisfaction, my math grade remained among the top 5 in class. Interestingly, I found the similar joy in studying like I did in video games. Just like how my friends in gaming supported and guided me, my friends in class offered me their help as well. They were always there when I encountered a problem, and I was there to help them with math as well. My teachers and parents seemed delighted about my change as well.

In the spring of 2014, I joined my high school basketball club to enrich my leisure life. In addition to improving grades, I discovered a range of new hobbies as well. Basketball is among them. I had been playing basketball occasionally since middle school, until video games attracted most of my attention. Basketball served as a great distraction from the temptation to play more games. Through basketball, I experienced the importance of teamwork and friendship. Again, this experience created similar feelings like when I was playing DOTA. Unconsciously, my life was experiencing a major transition. I had much more regular schedules than year one. I work up and went to bed early every day, attended regular basketball trainings, and paid full attention in class. During the weekends, I found myself to go out more to the movies or the library, instead of locking myself in front of the computer screen for the entire day.

In the senior high school year, I could finally say with confidence that I said goodbye to playing video games for good. I obtained quite good scores on many subjects in the final year after changing the habit of playing video games. I always remember how my teacher warned me about the distinction between healthy hobbies and unhealthy indulgence. I consider this experience a valuable lesson for my life. Just like the old say of not putting all the eggs into one basket, out life is way too important to put into one basket as well. Focusing too much on one activities may bring temporary pleasure. However, it makes life extremely imbalanced and fragile. This is why I like to fill my days with different types of activities nowadays. In the future, I will explore more possibilities with my life and enrich it as much as I can.

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Critical Essay写作分析

国外大学中的Critical Essay就是批判性论文，同学们需要在论文中传达特定的想法或者观点，然后用充足的证据去论证。相比于其他类型的Essay，Critical Essay会让不少留学生们感到头疼，下面就给大家分析一下Critical Essay的写作。

在随意的谈话中，我们经常将“critical”一词与消极观点联系起来。然而，在一篇批判性文章的背景下，“critical”一词仅仅意味着辨别和分析。批评性文章分析和评估文本的意义和重要性，而不是对其内容或质量做出判断。

What Makes an Essay“Critical”

想象一下，你刚刚观看了电影Willy Wonka and the Chocolate Factory。如果你在电影院大厅与朋友聊天，你可能会说，“查理很幸运能找到一张金票。这张票改变了他的生活。”一位朋友可能会回答：“是的，但Willy Wonka不应该让那些吵闹的孩子们首先进入他的巧克力工厂。他们造成了很大的混乱。”

这些评论可以带来愉快的对话，但它们不属于批评性文章。为什么？因为他们回应（并判断）电影的原始内容，而不是分析其主题或导演如何传达这些主题。

另一方面，关于Willy Wonka and the Chocolate Factory的一篇批评文章可能会将以下主题作为论文：“在Willy Wonka和巧克力工厂，导演Mel Stuart通过他对孩子的描绘将金钱和道德交织在一起：天使般的外表查理·巴克特（Charlie Bucket）是一个谦虚善良的男孩，与富有的，不道德的儿童身体怪诞的描绘形成鲜明对比。“

本论文包括关于电影主题的主张，导演似乎对这些主题的评论，以及导演为了这样做而采用的技术。此外，使用电影本身的证据，这篇论文既可支持又有争议，这意味着它是批判性文章的强有力的中心论据。

Characteristics of a Critical Essay

批评性文章写于许多学科，可以有广泛的文本主题：电影，小说，诗歌，视频游戏，视觉艺术等。然而，尽管它们的主题多种多样，但所有批评性文章都具有以下特征。

1.Central claim（中央主张）。所有批评性文章都包含关于文本的核心主张。这一论点通常在论文开头的论文陈述中表达，然后在每个正文段落中得到证据支持。一些批评性文章通过包括潜在的反驳，然后使用证据来对它们提出异议，进一步加强了他们的论点。

2.Evidence（证据）。批评文章的核心主张必须有证据支持。在许多批评文章中，大多数证据都以文本支持的形式出现：来自文本的特定细节（对话，描述，词语选择，结构，图像等等）支持论证。批评性文章也可能包括来自二手资料的证据，通常是支持或加强主要论点的学术著作。

3.Conclusion（结论）。在提出索赔并以证据支持后，批评性文章提供了一个简洁的结论。结论总结了论文论证的轨迹，并强调了论文最重要的见解。

Tips for Writing a Critical Essay

撰写批评性文章需要严格的分析和细致的论证建立过程。如果您正在努力完成一篇关键的论文作业，这些技巧将帮助您入门。

1.Practice active reading strategies.实践积极的阅读策略。这些保持专注和保留信息的策略将帮助您识别文本中的具体细节，这些细节将作为您主要论点的证据。积极阅读是一项基本技能，特别是如果你正在为文学课写一篇批评性文章。

2.Read example essays.阅读范文。如果你不熟悉批评性文章作为一种形式，那么写一篇论文将极具挑战性。在您深入阅读写作过程之前，请阅读各种已发表的批评文章，并仔细关注其结构和写作风格。（一如既往，请记住，在没有正确归属的情况下解释作者的想法是一种抄袭形式。）

3.Resist the urge to summarize.克制总结文章的冲动。批评性文章应包括您自己对文本的分析和解释，而不是一般文本的摘要。如果您发现自己编写冗长的情节或字符描述，请暂停并考虑这些摘要是否适用于您的主要段落，或者它们是否只是占用空间。

以上就是关于Critical Essay的写作讲解，Critical Essay写作的关键就在于自己的观点和论证方法的使用，希望同学们能注意这点。

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Paper代写：Handicraft industry in the middle ages of England and song dynasty of China

本篇paper代写- Handicraft industry in the middle ages of England and song dynasty of China讨论了英国中世纪与中国宋代手工业。中世纪中期以后，随着社会的发展变化，英国乡村手工业开始逐渐形成，并对资本主义萌芽的产生发挥了积极促进作用。英国中世纪晚期乡村手工业就一直受到庄园制度的影响，从而使其生产管理制度具有自身的特点。中国宋代手工业和英国中世纪有所不同，包括一般官民的日用品和盐、酒、茶以及矿产品等榷禁物品的经营，其将手工业按组织方式分为官营手工业和民营手工业。本篇paper代写由51due代写平台整理，供大家参考阅读。

For the handicraft production management in the economic legislation, the medieval England and the song dynasty have their own characteristics. Although many scholars believe that China's capitalism began in the Ming dynasty, it should be noted that "in the song dynasty, due to the handicraft production in the song dynasty, a detailed inter-industry and intra-industry division of labor system had been formed, but the specialized division of labor in the production process was not developed. Therefore, the improvement of the handicraft division of labor in the song dynasty mainly reflected in the expansion of commodity types rather than the increase of the same commodity quantity.

Rural handicraft industry is the product of social and economic development in a certain period. Its development is based on the increasingly mature handicraft technology, organization and management. Since the Norman conquest in 1066, the feudal manor system has been gradually established in England. After the middle ages, with the development and changes of society, rural handicraft industry in England began to take shape gradually, and played a positive role in promoting the emergence of capitalism. The rural handicraft industry in the late middle ages of England has been influenced by the "manorial system", which makes its production and management system have its own characteristics.

First of all, the feudal production and management of rural handicraft industry in medieval England. A cottage industry of medieval Britain production labor force mainly comes from a part of free farmers off the land, although its out of the feudal lords of the land of personal relationship, but it is still in the domain of the lords engaged in handicraft production, it is inevitably is feudal lords or management and restriction for the owner. This is also encouraging farmers to gradually reduce household industrial production and rely more and more on village and urban artisans to provide them with products and services, resulting in the emergence of an independent artisan class in urban and rural areas, but not completely free from the exploitation of landlords or plantation owners.

Secondly, the capitalist nature of handicraft production management. In the handicraft industry, there were also early wage laborers, which showed that medieval England had a certain degree of equality and freedom in the management of craftsmen. The main form of handicraft in the middle ages was the workshop, in which masters, helpers, and apprentices worked. Helpers were wage laborers in the early handicraft industry. Their wages are paid in various ways, either by the hour or by the piece, sometimes in money, but more popular in kind. This fully reflects the emergence of capitalism in the production and management of handicraft industry at that time, and the special technical division of labor and producer groups promoted the economic development of Britain.

The handicraft industry in song dynasty of China is different from that in the middle ages of England, including commodities of common officials and civilians, salt, wine, tea and mineral products, etc. The government-run handicraft industry can be divided into two parts: the handicraft industry directly under the central government and the local government. The central government set up a small office, will be a supervisor, military surveillance, salt and iron division. The local production area sets up the farm service, is responsible for the concrete production, the transportation and sales, the tax revenue matters. Generally speaking, the government of official-run handicraft industry allocates resources in an administrative way, has a strong foundation of fixed capital input and sources of working capital, and obtains needed labor force through administrative or market means, so it can organize large-scale production and form a detailed specialized division of labor in production. However, in the traditional society where the function of capital market is defective, the capital accumulation of private handicraft industry mainly comes from self-accumulation, which restricts the expansion of capital and restricts the expansion of production scale.

In the song dynasty, with the development of agriculture, handicraft production became more and more prosperous, and the production scale and varieties were also expanded and increased, and transformed from natural type to commodity type. Therefore, to strengthen the management of handicraft production and make relevant laws became the urgent task for the rulers of song dynasty. The song dynasty was a period of continuous development of China's feudal society and economy. Especially with the development of commodity economy in song dynasty, the means of state intervention in economic life -- economic legal system increased significantly and played an increasingly important role in economic activities.

Among them, the salt law, the liquor law and the regulation of the function of the supervisor in production show the strict and meticulous management law. As for the cooking of salt, the government of song dynasty stipulated that only the families with official status could make salt, and private frying was forbidden. In the song dynasty, there was a set of strict laws on the production of wine. In most regions, the state set up burears and burears to sell "imens", and the central point was that the government controlled the manufacture of wine and the monopoly of wine. In addition, the management function of supervisors mainly has two aspects: production quota and product quality and specification, and strict control of production and management to promote the development of industry and commerce, thus strengthening the development of capitalism in the song dynasty.

Legal system of production management is a very important and key factor in economic legislation, which plays a vital role in the economic development of the whole country. In the middle ages of England, it was precisely because of the strict regulations and policy guidance on production management that the foundation of capitalism was laid. In the song dynasty of China, the economy and national strength reached their peak in Chinese history. The unique legal system of production management of the two countries plays a historical role in the development of the two countries.

First of all, let's look at the social and economic effects of the production management system in medieval England. As mentioned above, medieval England was in the turning point of feudal rule. At this time, the manor system had a great impact on the production and management of Britain. In order to meet the interests of feudal landlords, the rulers of England began to strengthen the legal adjustment and management of rural handicraft industry. The most prominent is the management system of rural craftsmen and workshops under the manor system, which provides a solid foundation for the rapid development of rural handicraft industry. According to statistics, "in the 13th century perhaps half of the total rural population was a full-time or part-time wage earner. Conservative estimates put the number of these workers at more than one million, perhaps even closer to two million. This led to the rapid development of private economy and commodity economy, and the "right" consciousness of rural handicraft class began to sprout. At the same time, it also promotes the introduction of Roman law, which embodies the general rules of commodity economy, into the field of British public law. Due to the revival of Roman law, Roman law about the provisions of the personal and property and its spirit of interpretation and communication, to a great extent, awaken and strengthen the consciousness of the people's rights and equality, this also further accelerate the speed of the medieval Britain cottage industry of booming development, promote the rural economic transition to a capitalist commodity economy.

Secondly, the promotion of the handicraft management system in song dynasty to the budding of capitalist economy. In the song dynasty, industry and commerce were basically controlled by the state, and the economic laws of industry and commerce also had obvious absolutism, but also reflected the pursuit of effectiveness and originality. The government's implementation of the buy-and-buy law and the change of the labor system into the employment system in manual workshops all promoted the development of industry and commerce in the song dynasty to some extent. Although the employment system did not grow further, it was also a sign of the improvement of productivity at that time. As mentioned above, the song government had strict control over local governments and handicraft industries distributed in local areas, especially in the supervision and management of handicraft workshops, which stipulated a large number of legal systems. This promotes the expansion of the production scale of handicraft industry, strengthens the division of labor in economic life, and gives play to the reaction of law on economy to some extent, thus realizing the prosperity of national economy.

To sum up, the medieval and although China's song dynasty economic legal system has its limitations, but on the whole, is adapted to the social and economic development situation, it is both took their cue from a Soviet legislative achievement, and can according to the reality of economic development of the truth, to develop a set of feasible economic laws and regulations and policies, to a certain extent promoted the British middle ages and the development of China's song dynasty's social economy, played the same role in promoting, but also for future generations left a certain economic legislation.

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Essay代写：The famous brand strategy of American enterprises

下面为大家整理一篇优秀的essay代写范文- The famous brand strategy of American enterprises，供大家参考学习，这篇论文讨论了美国企业的名牌战略。名牌不是企业的固有资产，而是多种因素综合作用、多年努力渐次积累的结果。美国企业十分重视品牌的宣传，其投入之大，艺术性之强，以及回报之丰厚，都相当惊人。美国企业在大力宣传自己品牌的同时，又把保护品牌作为一个常规性的工作贯穿在日常经营活动之中。为了防止假冒与侵权，美国企业将同类产品中与自己产品商标相似的文字、图形进行注册。对商标的管理也特别细致和严格，一经发现他人申请的商标与自己注册的商标相同或相似时，他们会及时提出异议，运用法律手段保护自己的注册商标。

Famous brand is not the inherent assets of enterprises, but the comprehensive effect of a variety of factors, years of efforts gradually accumulated results. American companies attach great importance to the promotion of their brands. The huge investment, artistic strength and rich returns are quite amazing. Take Coca Cola for example. Coca Cola has a history of 114 years. It contains 99% water and accounts for 50% of the carbonated drinks in the world. The company spent two-thirds of its profits on social causes, perpetuating its legend among the public. Coca-Cola propaganda, very attention to three-dimensional effect, no matter in which corner of the earth, as long as the product in place, its various publicity materials, publicity advertising, publicity activities also immediately in place, outstanding and eye-catching red and white signs immediately blots out the sky, filled with people's audio-visual space.

While vigorously promoting their own brands, American enterprises take brand protection as a routine work throughout their daily business activities. The principle of "registration first" is well known in the United States. In order to prevent counterfeiting and infringement, American enterprises also register words and graphics similar to their own trademarks in similar products. The administration of trademarks is also very meticulous and strict. Once it is found that the trademark applied for by others is identical or similar to that registered by themselves, they will raise objections in time and protect their registered trademarks by legal means.

The establishment, protection and development of famous brands, in the final analysis, depend on consumers' trust and praise for product quality. Without first-class quality, it is impossible to win the "monetary vote" of consumers, and it is impossible to make a profit, which has formed a consensus in corporate America. Kitt piller tractor company has a doctrine of product quality and reliability. According to the respected happiness magazine, the company's goal is "to produce the world's best and most efficient crawler tractor, and they are desperate to achieve that goal." In order to ensure the quality, American enterprises generally require their senior leaders to receive quality management training, and their salaries, bonuses and other rewards are all focused on the achievement of quality. In some enterprises, 40% of the rewards for managers are based on the quality.

Brands don't have tenure. Brands should always occupy the market. We have to keep innovating. In the United States, both the government and enterprises attach great importance to the investment in scientific and technological innovation. The annual expenditure on scientific and technological research and development accounts for about 3% of the GDP. They also according to the product life cycle theory, the product is divided into its early, growth, maturity and decline four stages, and put forward the famous brand product to often excellences, you must have a technical team to constantly develop new products, so that before a product into a recession, decisively to use another new product to replace, so as to prolong the service life of famous brand. In addition, they also develop the product line and product project under a famous brand, so as to form a famous brand family with relevant characteristics, so that each product line and product project are related to each other and complement each other and achieve the effect of system integration.

A survey report of the United States shows that the new products in the American commodity market account for one quarter on average every year, but only one in 10.75% of the new products that seize the market and can stand the competition disappear due to sales difficulties. Therefore, in order to get a place for survival and development in the cut-throat competition, enterprises try their best to segment the market and meet diversified marketing strategies. The so-called market segmentation is to give full consideration to customers' wishes and actual conditions, divide customers into many parts with different standards, and specifically develop and adjust their products and services according to different consumption needs of each part of customers, so that their products and services are different from the general.

Without famous brand, the enterprise cannot get market pass, without scale, famous brand cannot expand to market share. Only the linkage of famous brand and scale can transform the "excellent" of the product into the "excellent" of the market and maximize the operating profit. In the history of American economic development, the wave of merger is higher than the wave, especially the fifth merger wave, which is in the ascendant. It crosses national boundaries and touches many fields, creating one world first after another. For example, Boeing merged with McDonnell Douglas to become the world's largest airline company, mobil merged with exxon to become the world's largest oil company, and Daimler Benz invested 40 billion dollars to acquire Chrysler to become the world's largest automobile manufacturing group. These high-starting point mergers with complementary advantages form a strong shock wave in the world, and dominate the world market with an irresistible scale advantage, forming a high monopoly benefit.

Good flowers need green leaves to support them. Brand products in order to maintain youth in the minds of customers, it is necessary to have high quality brand service to match. In some good American companies, the principle of "service first" is almost obsessive. They regard service, especially after-sales service, as an overriding business strategy and always try their best to provide the best service to customers. In a bid to give IBM a competitive edge over its rivals, IBM promises to answer every customer's question and answer every word of god within 24 hours. In order to understand the service attitude to customers, the company conducts an employee attitude survey every three months, and the head of each department insists on visiting users on time. It has become a business secret of IBM to consolidate and expand the market by creating first-class service. In addition, the company's chairman, general manager and all senior management personnel receive a monthly report on changes in customers, and the company's decision makers respond accordingly.

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