How to Display Products In Your Store

In a jewelry store setting, the same concept applies of drawing customer to your most high margin items.

Typically, jewelry stores use jewelry display showcases in the main part of the floor to showcase necklaces, watches and bracelets, and usually gemstones. This is because in most cases, customers are going to shop for diamonds, which are always in the back parts of jewelry stores, drawing you past all the rubies, sapphires, and gold.

It’s the same concept of putting the most sought after and high volume items in the back. It draws customers past all the high margin jewelry like necklaces, bracelets, giving you a chance at an extra sale. It’s also a free flowing layout to help keep an eye on customers by allowing for good visibility of what’s happening in the store.

Some jewelry stores also use top-of-counter displays to showcase lower priced jewelry and items that bring higher margins. Then, more expensive pieces are placed in the case underneath them.

Another important point to consider when merchandising items in jewelry stores is lighting. Make sure that you are using the proper lighting to enhance your products, both inside and outside of the store display cases.