The end of TV as we know it

FutureWire: IBM Declares TV "As We Know It" Dead by 2012
テレビ業界の将来予測。

The IBM analysts predict that the television audience will cleave into two main segments within the next several years. The "passive mass audience" -- those who view TV in the traditional sense -- will still be around by 2012. But even that audience will demand greater control over their media experience, while groups that push the envelope of content access and control ("Gadgetiers" and "Kool Kids") will grow ever larger. The two groups will be separated, predictably, by a "generational chasm."

The end of TV as we know it: A future industry perspective