Are you experienced?

Times Online: Are you experienced?　経験経済への移行を英国の状況から説明している。寿命が延び、選択の自由の幅が広がっていることにより、自己実現を真剣に考え、実行できる時代になってきている。

How we spend our money is changing. In the new 'experience economy' we pay to do things, not have things

The “experience economy” was first predicted in a 1998 article in the Harvard Business Review by James Gilmore, an American business consultant who advocates, among other things, sleep deprivation as an idea booster. The idea was later expanded into The Experience Economy: Work is Theatre & Every Business a Stage. Written with B. Joseph Pine, the book posits that we are in the middle of a profound economic shift. Just as we moved from a goods to a service economy, now we are shifting from a service to an experience economy.

Howard says: “I think we’re in a very advanced state of this [pyramid]. There’s this emerging idea of ourselves as projects ? we are no longer labelled by our education or gender, or born into a social situation that we then play out for the rest of our lives. We can do new things, pick up new skills, learn a new language. Because we’re living longer, we have more time to think about who we really want to be. We are all asking ourselves, ‘How can I get more out of my life?’”

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