文明のターンテーブルThe Turntable of Civilization

日本の時間、世界の時間。
The time of Japan, the time of the world

When the Norwegian still ate with their fingers and wiped his hands and mouth with

2018年12月23日 11時33分37秒 | 日記

As for the comment of me that Takayama Masayuki is the one and only journalist in the world after the war, all of his readers should agree.

He continues to write the specialty column which is at the end of weekly Shincho.

The following is the excellent paper of him who was carried on this week's issue which was sold today.

I devote the English translation of this paper to Takayama Masayuki with respect.

Braathens Aviation, one of Norway's main airlines, made TV commercials.

The title is 'Japanese.'

The stewardess supplied dessert confectionery lefse which is popular with North Europe to the Japanese passenger.

You should think that it does the pellicle bread which put in buttercream.

The Japanese passenger mistake it for the moist hand towel and he wiped a face, opening bread. Stickily by the cream in the face.

The sneering spreads to the passenger around.

The same customer boards on Braathens aviation again.

It refuses in 'the stomach is full' gesture when the stewardess tenders a moist hand towel.

They are scorning Japanese, who cannot speak English properly, who cannot distinguish between confectionery and a small damp towel.

It makes Japanese the one of the laughter as we aren't possible to speak English properly, and we aren't possible to have the distinction of the moist hand towel and the confectionery.

This commercial was exhibited to the international advertisement festival commercial department which was opened at Cannes by being greatly popular in Norway.

The representative at the major advertising agency in the world including Mr. Tanaka from Dentsu Inc. examines and the guffawing of all to this commercial

Unanimous, that is, Mr. Tanaka gave a gold prize.

It makes people a stereotype and there are always subtle discrimination and prejudice in the slandering or the back which makes one of the laughter.

The Norwegian who made the CM also has white superiority consciousness and yellow person disdain somewhere in the heart.

There was wickedness in laughter.

Mr. Tanaka should have advised the judges about that point.

And he should point out that the setting that Japanese people are ignorant to small damp towel is wrong.

Because a small damp towel is an excellent Japanese culture.

When the Norwegian still ate with their fingers and wiped his hands and mouth with a tablecloth, Japan Air Lines which debuted to the international flight introduced a small damp towel to the service for the first time.

As for the world, it was astonished by the cool sense and any airline introduced, competing.

I think that it took time very much by the time Braathens Aviation which flies in hinterland knew small damp towel.

It was a shock when they touched it for the first time. That's why they came up with such a commercial.

Only, there is racism consciousness which it is difficult to pull out.

It came up with a setting of 'the barbarous Japanese don't know a moist hand towel yet'.

As for the Norwegian, the ignorance exceeded a degree single‐mindedly and the contempt to the Japanese was exceeding a degree at the same time.

However, Mr. Tanaka did not point out that.

This draft continues.


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