文明のターンテーブルThe Turntable of Civilization

日本の時間、世界の時間。
The time of Japan, the time of the world

Braathens Airlines, one of Norway's main airlines, made TV commercials.

2018年12月21日 23時21分41秒 | 日記

For my review that Takayama Masayuki is the one and only journalist in the postwar world, all his readers should agree.

He continues to write a special column in the Weekly Shincho.

As I mentioned earlier, I subscribe to Weekly Shincho every week to read his column.

The following is his stunning article published in this issue released today.

I devote this English translation to him with respect to Mr. Takayama Masayuki.

Braathens Airlines, one of Norway's main airlines, made TV commercials.

The title is 'Japanese.'

The stewardess served Japanese passengers the dessert confectionery lefse, which is popular in northern Europe.

You can think of thin skin bread with buttercream in between.

Japanese passenger mistook it for a small damp towel and wiped his face.

The cream is stuck in the face.

A sneer spreads to the surrounding passengers.

The same visitor goes aboard Braathens aviation again.

When stewardess hands out a small damp towel, Japanese passengers refuse with 'the stomach is full' gesture.

They are scorning Japanese, who cannot speak English properly, who cannot distinguish between confectionery and a small damp towel.

This CM was greatly popular in Norway, and it was exhibited at the International Advertising Festival CM Division held in Cannes.

The major advertising agency representative of the world including Mr. Tanaka of Dentsu Inc. judged, the guffawing of all to this commercial.

Unanimous, in other words, it gave a gold prize including Tanaka.

Behind the stereotyping of the ethnic group and defaming it, or scorning, there is always insidious discrimination and prejudice.

The Norwegian who made the CM also has white superiority consciousness and yellow person disdain somewhere in the heart.

There was wickedness in laughter.

Tanaka should advise a judge to be around there.

And he should point out that the setting that Japanese people are ignorant to small damp towel is wrong.

Because a small damp towel is an excellent Japanese culture.

When the Norwegian still grabbed food and eaten food and wiped his hands and mouth with a tablecloth, Japan Airlines debuted on international flights first introduced a small damp towel in service.

The world was astonished at that refreshing feeling and introduced any airline competing.

I think it took quite a long time for Braathens Airlines flying the frontier to know a small damp towel.

It was a shock when they touched it for the first time.

That's why they came up with such a commercial.

There is racial discrimination conscious that is difficult to remove.

They are talking about a setting that 'a savage Japanese still does not know small damp towel'.

Norwegians carried the ignorance too far and at the same time carried the contempt for the Japanese too far.

However, Mr. Tanaka did not point out that.

This draft continues.


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