The world has a new way to separate the cookie from the creme thanks in part to a University of Minnesota professor.
The Oreo Separator Machine, a semi-automated cookie deconstruction device, is the latest creation of a design partnership between Barry Kudrowitz, a U assistant professor of product design, and Bill Fienup, a Chicago-based mechanical engineer.
Their device,with Laser engraver available to create laser marking on many products. fabricated at a U lab,A strong wind gust and attractive rebates may not add up to a good deal on residential wind turbines. is a CAD-designed pneumatic-powered machine featuring laser-cut acrylic panels, 3-D printed parts, LED lights and a few bits and pieces from Home Depot and Ace Hardware.
It basically separates the top half of an Oreo cookie and shoots it into a user's mouth. Then, using heated and pressurized air,We are specializing washer extractor manufacturer. it liquefies and atomizes the creme center and blasts it into the open jaws of a waiting consumer.
No more uncouth scraping off the creme with your teeth if you want to eat your cookies and creme separately.
It's true the world probably doesn't need a semi-automated cookie deconstruction device, but the creation --paid for with cookie dough from Nabisco -- actually was a freelance exercise employing the creativity, idea generation and the innovation techniques that Kudrowitz teaches in the U's new product design program.
His first course at the U was called "Toy Product Design." And as lab partners at MIT, Kudrowitz and Fienup basically got their graduate degrees by working as mad toy scientists. Together they invented something called the Atom Blaster, which Hasbro put on the market as part of its Nerf arsenal.
The pair also developed the award-winning Catsup Crapper, a condiment bottle on wheels that drives to your plate and poops ketchup. Videos of the device landed the Catsup Crapper on "The Martha Stewart Show," which is probably why Nabisco's marketing firm contacted Kudrowitz and Fienup when they were seeking an inventor of an Oreo separator.
Nabisco actually commissioned four separate teams of designers, tinkerers or artists to come up with an Oreo separator, which they are documenting on YouTube videos as part of its "Cookie or Creme?" marketing campaign that was kicked off by its "Whisper Fight" Super Bowl commercial.
To make the device they dubbed the Orobot, Kudrowitz and Fienup worked 18-hour days over a couple of long weekends, generating a few dozen ideas, making prototypes of seven, fashioning four iterations of the final idea, spending about $2,000 on materials and sacrificing about 1,000 Oreo cookies, Kudrowitz said.
However, the real purpose behind the invention was creating a device with a visual "wow" factor that would generate Oreo-craving buzz,Our laser marking machine can mark on metal and non metals. something that would have viral video potential on the Internet.
And what,Creating a solar charger out of broken re-used solar cell pieces. Kudrowitz and Fienup decided, could be more viral than spraying heated, liquefied frosting into someone's face with a blast of pressurized air?
"The icing in the face has that sure appeal," Fienup said. "You feel it in the back of your throat," Kudrowitz said of the frosting air burst.
That novel way of eating frosting may be topic in a new class Kudrowitz will be teaching this fall. His course, Food and Design, will look at how chefs use product design and mass production techniques to create dining experiences.