The Supermarket chain Marui, headquartered in Tsuyama City, has released a new product called "West land’s Wicked Tongue Curry." It seems that they capitalized on the popularity of West Land, the M-1 champion from Tsuyama City.
capitalize on 〜から利益を得る、〜を十分に利用する
参考 ride on a ～'s coattails
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