Coming soon!
Red Bull holy ride 2011 is going on 12th November 2011.
We have tested to ride with shrine's permit .
Please check this out ! ( text by Dan )
Test ride movie
REDBULL HOLY RIDE 2011 in Ishizuchi Shrine 「TEST RIDE」
South Shore Bicycles (Urge Bike Products, Urge Snow Products and Brake Authority) donates 1% of its turnover to protect the planet.
«So let’s lead the way to the South Shore, Fred»
this is a nice chat, not without a certain sense of humor, between Yvon Chouinard, the wellknown owner of Patagonia and Fred Glo, partner in SSB, during the french 1% meeting in Paris in july 2011.
Instigator of the 1% project, Yvon Chouinard is an example and an everyday inspiration for South Shore Bicycles.
This year we decided to use recycled PET to manufacture our helmet straps.
Why that? Simply to keep following the direction we’re aiming which is to progressively manufacture «clean» helmets. Using recycled PET is another step towards this goal.
To produce these straps, our supplier «Recyclepet®» uses old plastic bottles (polyethylene: PET) that are reworked to make, after several operations, a thread... This thread is then weaved according to our technical characteristics to manufacture the straps for our helmets.
This fabric is of course tested and passed the strictest certification tests.
The other advantage of using recycled PET is to reduce the use of fossil raw materials (petrol) to create new fabrics, but also to valorize waste that usually finish in a bin or too often in the nature...
You won’t consider a plastic bottle the same way anymore, will you?
You’ve heard of Veggie-burgers?
At Urge Bikeproducts, we have the Veggie-helmets!!! Some of our models carry this strange name…
It is actually both a simple and audacious idea. For our Veggie models, we replace a part of the glass fibre generally used to manufacture full-face helmets by a 100% natural and vegetal fibre: the linen fibre. Linen (Linum usitatissimum) is a plant that produces really pretty blue flowers and grows in fields with low water needs, without fertilizer or chemical products. From this plant, we can extract oil but also fibre. This (long) fibre is weaved using highly technical processes and enables us to manufacture fabrics that, once molded a certain way and adding our expert knowledge, have very close characteristics to glass or carbon fabrics.
But unlike these two fabrics, the linen fibre is natural, requires low energy to be produced and its waste is compostable with no danger to the environment. Plus, it is non-allergic and is safe for our employees to use. The end result is very eye-catching (from the fields to our helmets), very strong and good for the Earth and human kind.
That’s why, even if this fibre is extremely difficult to work with and it costs as much time and money as carbon, we think that it’s the right decision for a better future and we will do our best to use it even more.
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