下面为大家整理一篇优秀的essay代写范文- Public service advertising design，供大家参考学习，这篇论文讨论了公益广告的设计。公益广告设计的前提是具有广泛的社会性，故其选题多来源于时事新闻和社会问题等。公益广告设计中的表现形态能否有效引起人们的注意和兴趣，是信息是否能传递给受众的一个重要前提。能够被群众广泛接受的公益广告一定要使用群众的语言，所选择的表达方式需要是富有感染力和亲和力的艺术表达，这样才能将原本晦涩难懂的专业理论术语和主流价值观充分地表现出来。
With the continuous development of China's society, the country pays more and more attention to the construction of spiritual civilization while paying more and more attention to economic construction. As a way to deliver positive energy to the society, advocate civilized life style and promote the harmonious development of society, public service advertisements have attracted wide attention. This paper briefly introduces what is public service advertisement, and puts forward some Suggestions on the topic selection and design concept of public service advertisement.
Nowadays, advertisements fill every aspect of our life. Outside the house, advertisements for building walls, buses, roadside and highways are everywhere. Back home, television and online advertising overwhelmed us, and we began to have to be influenced by advertising. As the release of advertising does build a bridge between commodities and consumers, it plays a great role in promoting products and promoting economic development. Therefore, today's advertisements begin to be omnipresent, and too many and too many advertisements almost become a public nuisance. The public service advertisement, as a clear stream of advertising, is quite different from ordinary advertisements.
We use an example to look at what is public service ads, the world wildlife fund in China in 2007 made a poster: connect a huge black cloud of a big balloon in car exhaust pipe, and the car discharge of tail gas to a day filled with balloons, black cloud balloons that read, "if one day you don't drive, see the air we breathe can save many carbon monoxide." There's nothing in this AD that we think of as merchandise, just to convey some kind of awareness or claim, which is a typical public service AD. The initiator of public advertising investment of time, manpower and financial resources, through the mass media to convey to the general audience to the idea of social public interests or opinion, in order to achieve through this kind of idea, a social problem that calls for public attention, and in accordance with the interests of the public rules to regulate their own behavior, so as to realize the advertisement advocated by some kind of social undertakings and social fashion.
With the development of emerging media and the emergence of new media such as mobile phones, computers and the Internet, the ways of information transmission and the ways of audience receiving information are becoming more and more diversified. As a result, public service advertisements begin to appear in more forms in the vision of audiences and change people's lives. However, generally speaking, despite the rapid development and wide audience of social emerging media, the traditional media like TV, with its good mass base, is still the main medium for public service advertising, and TV public service advertising is still the most influential in all forms of public service advertising. The popularity of television to make public service ads really come into the mind of the general public and began to give full play to the guiding role of it for the audience, it constantly reflect life, livelihood issues, social moral problems such as hot issues related to the interests of the audience, is currently China's most mainstream cultural propaganda way, in order to promote the harmonious development of the Chinese society has made the very big contribution, has become our daily life are inseparable.
Public welfare advertisement design is the premise of a wide range of social, and social general is along with the development of era, which determine the concern in public service ads should be widespread concern, have certain timeliness, keep the pulse of practical problems, so their subjects more from the current news, unexpected events, the contemporary focus on moral and social issues, etc. For example: wenchuan earthquake on May 12, 2008, the national various emerge in "earthquake relief" and "solidarity, dedication" and "reconstruction" as the theme of the commonweal poster and advertisement, reveals the disaster area people's courage in the face of disaster, aroused the Chinese people's love and dedication, to enhance the cohesion of the Chinese nation; The poster series "China, can't be less" was the most urgent reflection of Chinese patriotism during the arbitration of the south China sea in 2016. Nowadays, most of the public service advertisements we often make use of the theme of "Chinese dream", which is closely related to the lack of belief, confidence, trust and belief in The Times when people are under the impact of The Times.
Whether the performance form in the design of public service advertisement can effectively attract people's attention and interest is an important premise of whether the information can be delivered to the audience. CCTV once broadcast a public service advertisement showing the feelings of neighbors: during the Spring Festival, two neighboring families, one is the family reunion, happily preparing for a sumptuous banquet, the other is only a lonely old man, watching the neighbor family reunion, involuntarily produced a kind of lonely sadness. At that moment, the neighbor who had already prepared the banquet pulled the old man who was in a sad mood and invited him to join the reunion dinner. When the old man felt embarrassed and declined again and again, the old neighbor said, "don't you have an extra pair of chopsticks? The public service ads during the Chinese New Year atmosphere both in form and content is very interesting, to neighborhood watch in Chinese traditional society in a simple emotion, is "a pair of chopsticks" performance incisively and vividly, and the affection between the neighborhood also gradually to the China's contemporary urban missing, is a social problem of concern. The essence of public service advertisements is to educate the public and call for people to pay attention to social problems. Only interesting advertisements can attract the public, and only advertisements that deeply expose social problems can enlighten people.
Public service advertisements should come from and live on, and should adhere to the concept of "from the masses, to the masses". If the self-appreciating public service advertisement, the content and form language will be extreme, not easy to be interpreted by the audience. Can be accepted by the broad masses of public service ads must be ground, the language needs to be used by the language of the masses, the choice of expression need is infectious and affinity of artistic expression, such ability will originally obscure term professional theory and the mainstream values fully, make the masses to understand while see, was quick to learn. The public service advertisements of socialist core values can be seen everywhere in the streets of anyang city. These public service advertisements are integrated with the characteristics of the old city of anyang. With the humanistic history and traditional techniques that are close to the common life of citizens as elements, the core values have penetrated into the inner heart of the general public. These "down-to-earth" public service advertisements obtained thumb up of community residents, and made the party's line, principles and policies truly become popular words and images of ordinary people.
A successful public service advertisement aims to touch the soul of the audience, sublimate the idea it wants to express into a philosophy of life and values, and turn the audience into the action it advocates spontaneously. In the face of the "impetuous" atmosphere existing in today's society, our country has made a lot of efforts, and the public service advertisement is playing an indelible positive role in fighting against social injustice, spreading correct values, promoting the healthy development of society and building a harmonious society.
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With the continuous development of China's society, the country pays more and more attention to the construction of spiritual civilization while paying more and more attention to economic construction. As a way to deliver positive energy to the society, advocate civilized life style and promote the harmonious development of society, public service advertisements have attracted wide attention. This paper briefly introduces what is public service advertisement, and puts forward some Suggestions on the topic selection and design concept of public service advertisement.
Nowadays, advertisements fill every aspect of our life. Outside the house, advertisements for building walls, buses, roadside and highways are everywhere. Back home, television and online advertising overwhelmed us, and we began to have to be influenced by advertising. As the release of advertising does build a bridge between commodities and consumers, it plays a great role in promoting products and promoting economic development. Therefore, today's advertisements begin to be omnipresent, and too many and too many advertisements almost become a public nuisance. The public service advertisement, as a clear stream of advertising, is quite different from ordinary advertisements.
We use an example to look at what is public service ads, the world wildlife fund in China in 2007 made a poster: connect a huge black cloud of a big balloon in car exhaust pipe, and the car discharge of tail gas to a day filled with balloons, black cloud balloons that read, "if one day you don't drive, see the air we breathe can save many carbon monoxide." There's nothing in this AD that we think of as merchandise, just to convey some kind of awareness or claim, which is a typical public service AD. The initiator of public advertising investment of time, manpower and financial resources, through the mass media to convey to the general audience to the idea of social public interests or opinion, in order to achieve through this kind of idea, a social problem that calls for public attention, and in accordance with the interests of the public rules to regulate their own behavior, so as to realize the advertisement advocated by some kind of social undertakings and social fashion.
With the development of emerging media and the emergence of new media such as mobile phones, computers and the Internet, the ways of information transmission and the ways of audience receiving information are becoming more and more diversified. As a result, public service advertisements begin to appear in more forms in the vision of audiences and change people's lives. However, generally speaking, despite the rapid development and wide audience of social emerging media, the traditional media like TV, with its good mass base, is still the main medium for public service advertising, and TV public service advertising is still the most influential in all forms of public service advertising. The popularity of television to make public service ads really come into the mind of the general public and began to give full play to the guiding role of it for the audience, it constantly reflect life, livelihood issues, social moral problems such as hot issues related to the interests of the audience, is currently China's most mainstream cultural propaganda way, in order to promote the harmonious development of the Chinese society has made the very big contribution, has become our daily life are inseparable.
Public welfare advertisement design is the premise of a wide range of social, and social general is along with the development of era, which determine the concern in public service ads should be widespread concern, have certain timeliness, keep the pulse of practical problems, so their subjects more from the current news, unexpected events, the contemporary focus on moral and social issues, etc. For example: wenchuan earthquake on May 12, 2008, the national various emerge in "earthquake relief" and "solidarity, dedication" and "reconstruction" as the theme of the commonweal poster and advertisement, reveals the disaster area people's courage in the face of disaster, aroused the Chinese people's love and dedication, to enhance the cohesion of the Chinese nation; The poster series "China, can't be less" was the most urgent reflection of Chinese patriotism during the arbitration of the south China sea in 2016. Nowadays, most of the public service advertisements we often make use of the theme of "Chinese dream", which is closely related to the lack of belief, confidence, trust and belief in The Times when people are under the impact of The Times.
Whether the performance form in the design of public service advertisement can effectively attract people's attention and interest is an important premise of whether the information can be delivered to the audience. CCTV once broadcast a public service advertisement showing the feelings of neighbors: during the Spring Festival, two neighboring families, one is the family reunion, happily preparing for a sumptuous banquet, the other is only a lonely old man, watching the neighbor family reunion, involuntarily produced a kind of lonely sadness. At that moment, the neighbor who had already prepared the banquet pulled the old man who was in a sad mood and invited him to join the reunion dinner. When the old man felt embarrassed and declined again and again, the old neighbor said, "don't you have an extra pair of chopsticks? The public service ads during the Chinese New Year atmosphere both in form and content is very interesting, to neighborhood watch in Chinese traditional society in a simple emotion, is "a pair of chopsticks" performance incisively and vividly, and the affection between the neighborhood also gradually to the China's contemporary urban missing, is a social problem of concern. The essence of public service advertisements is to educate the public and call for people to pay attention to social problems. Only interesting advertisements can attract the public, and only advertisements that deeply expose social problems can enlighten people.
Public service advertisements should come from and live on, and should adhere to the concept of "from the masses, to the masses". If the self-appreciating public service advertisement, the content and form language will be extreme, not easy to be interpreted by the audience. Can be accepted by the broad masses of public service ads must be ground, the language needs to be used by the language of the masses, the choice of expression need is infectious and affinity of artistic expression, such ability will originally obscure term professional theory and the mainstream values fully, make the masses to understand while see, was quick to learn. The public service advertisements of socialist core values can be seen everywhere in the streets of anyang city. These public service advertisements are integrated with the characteristics of the old city of anyang. With the humanistic history and traditional techniques that are close to the common life of citizens as elements, the core values have penetrated into the inner heart of the general public. These "down-to-earth" public service advertisements obtained thumb up of community residents, and made the party's line, principles and policies truly become popular words and images of ordinary people.
A successful public service advertisement aims to touch the soul of the audience, sublimate the idea it wants to express into a philosophy of life and values, and turn the audience into the action it advocates spontaneously. In the face of the "impetuous" atmosphere existing in today's society, our country has made a lot of efforts, and the public service advertisement is playing an indelible positive role in fighting against social injustice, spreading correct values, promoting the healthy development of society and building a harmonious society.
想要了解更多英国留学资讯或者需要英国代写，请关注51Due英国论文代写平台，51Due是一家专业的论文代写机构，专业辅导海外留学生的英文论文写作，主要业务有essay代写、paper代写、assignment代写。在这里，51Due致力于为留学生朋友提供高效优质的留学教育辅导服务，为广大留学生提升写作水平，帮助他们达成学业目标。如果您有essay代写需求，可以咨询我们的客服QQ：800020041。
51Due网站原创范文除特殊说明外一切图文著作权归51Due所有；未经51Due官方授权谢绝任何用途转载或刊发于媒体。如发生侵犯著作权现象，51Due保留一切法律追诉权。
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