Paper代写：American advertising education

本篇paper代写- American advertising education讨论了美国的广告教育。美国之所以能够形成如此庞大而又成熟的广告市场，与其普及的广告教育密切相关。美国的大学广告教育已超过100年的历史，而大学广告教育是其广告人才培养的主要方式。经过多年发展，美国已逐渐形成了较为先进的广告教育理念和较为科学的广告教育模式，其广告教育理论在当今的世界广告业界和学界都具有重要影响。本篇paper代写由51due代写平台整理，供大家参考阅读。

As we all know, the United States is a big country of advertising industry in today's world. Its advertising revenue accounts for nearly half of the world's total advertising revenue, and its advertising employees amount to as many as 100,000. With the global spread and expansion of 4A transnational advertising companies in the second half of the last century, the advertising industry in the United States is having an important impact on the world.

The reason why the United States can form such a large and mature advertising market is closely related to the popular advertising education. American university advertising education has a history of more than 100 years, and university advertising education is the main way to cultivate its advertising talents. A hundred years of exploration and accumulation have gradually formed a more advanced advertising education concept and a more scientific advertising education model in the United States.

Advertising education in the United States, the first began in 1893, the university of Pennsylvania's Wharton school of the Joseph F.J ohnson professor first lesson in the classroom teaching of advertising, eight years later in 1905 at New York university will be advertising as a completely formal university course in the school opened, and in 1913 at the university of Missouri in the journalism college, was the first American advertising professional, make advertising education in the United States formally become a professional into the palace of the higher education. Since the beginning of the 20th century, the concept of advertising education in the United States began to sprout and continue to evolve. One hundred years later, according to the understanding and analysis of the training objectives of advertising majors in many American universities, the contemporary advertising education concept in the United States has two remarkable characteristics in a general sense.

The main force of advertising education in American universities is undergraduate education. Today's undergraduate advertising education in American universities has a very clear goal, which is to provide comprehensive skills and application ability education and training for future practitioners in the developed advertising industry and other communication industries in the United States. This philosophy runs through the educational system of advertising majors in many American universities.

For example, western Kentucky university, whose advertising major is set up in the school of journalism/communication, has the running philosophy of "the best school, the best major, the best job! , the specific goal of training students is to pass the advertising professional best skills education. And to enable graduates to "work for and be paid for the real clients of their advertising agencies; During the employment period, these students' outstanding performance and sales and design skills can be fully demonstrated." At the same time, the school will "build a large and complete network of people with profound impact" for its graduates; And visit successful AD agencies in Chicago, Atlanta, New York and Cincinnati."

The advertising program at the school of journalism and mass communication at st. George's state university in the western United States also places great emphasis on developing students' professional skills and practical abilities. Its advertising teaching idea is very simple: "in the practice of middle school", therefore, in its open 10 advertising major courses, attaches great importance to the students to good advertising company internship practice course and information about the environment and the new technology application of compulsory course, and rules all major courses are taught by a computer. Similarly, Roosevelt University fRoosevelt University) is located in the school of advertising professional education philosophy and the western Kentucky University, state University of st. George's almost the same, that it will be to read the University student professional advertising "provide flexible curriculum, including graphic design, photography, printing, such as the latest technology courses, so as to meet the needs of traditional and non-traditional students".

For example, the advertising education philosophy of the school of mass communication and journalism at the university of southern Mississippi is more explicit than those of these universities: students should "practice advertising and public relations as never before, create a strong academic base, and work hard to learn the applied skills needed to succeed. And actively participate in the practical activities of AAF and PRSSA."

Texas Christian university's advertising and public relations program aims to train students: "you can earn a master's degree in advertising and public relations in the most dynamic media market in the United States, while tracking your advertising and public relations career in the 7th largest media market in the United States."

As mentioned above, many traditional advertising education concepts in the United States are more practical and skill-based. But as the third revolution of science and technology and the appearance of new media, traditional education idea is the challenge of the real world, thus, since the 1990 s, the advertising community in the United States of American colleges and universities of advertising focus on the concept of vocational skills training and pattern questioned, advertising education summit of the United States in 2001 put forward under the new situation of the report "through what way can we make the students to make the biggest progress?" This proposition. And advertising professionals in the United States in the 1960 s after gradually belonging to spread the news/discipline, and improved the advertising professional theoretical and academic, many American first-class universities advertising specialty in stressed the importance of professional training at the same time, has been to develop a senior advertising talents with theoretical attainment and innovation ability as a main concept of education and training objectives.

School of journalism, such as the university of Florida in the advertising specialty education goal is "to cultivate students to become leading role" in the field of strategic communication, therefore, the university of Florida proposed "although we believe we can provide guidance and help for students, but also create an environment, stimulate the strong desire to study consciousness and learning. They regard the cultivation of learning ability, thinking ability and reaction ability as the main guidance of advertising education.

For lay particular stress on journalism at the university of Missouri, their education goal is the same as the university of Florida, "our future strategic communication industry leader", its target is: they trained students, will be America's "the art of the future, director of public relations experts, graphic artists, marketing director, creative developers, AD copy, financial managers, researchers and so on.

Similarly, the advertising education philosophy of the Howard university school of journalism is "to nurture tomorrow's advertising and public relations elites". The advertising department of the university of Texas at Austin, the only famous university in the United States with the right to confer a doctorate in advertising, has the following educational objectives: "Has always been recognized as America's top advertising at the university of Texas, one of the professional advertising to award bachelor's, master's, the stages of Dr, we all practice the theory and practice of teaching strategy," "the emphasis is to help our students with a smart brain to be able to play to their talents and improve their thinking ability, they will focus on advertising creativity, design and media aspects of learning", therefore, "our students both in the depth of the advertising knowledge and on the cultivation of the creative extensively, the university of Texas is the best college in America".

Nature, the academic circles in the United States expect objectives of advertising education in colleges and universities put forward at the same time, also put forward and its education objectives of advertising education teachers consistent requirements, as early as 4 a central conference of the United States in 1978, Thomas J as sur is put forward: "in teaching the students of advertising work, we really need to do what kind of job" of such a proposition. Therefore, he proposed that advertising educators also need to have professional skills, academic accomplishment and innovation ability.

The training objectives of comprehensive skills and application ability, theoretical literacy and innovation ability advocated by the advertising major in American colleges and universities are the result of the interactive development of American advertising education and its developed advertising industry.

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