Essay代写：The film and television music

下面为大家整理一篇优秀的essay代写范文- The film and television music，供大家参考学习，这篇论文讨论了影视音乐。音乐是影视作品制作中的重要组成部分，但要充分发挥音乐的重要作用，有许多问题值得注意。只有对音乐作品加以合理选择，才能增强影视作品的效果。现阶段，影视音乐的应用尚不成熟，仍然存在较大的发展空间。所以，通过对影视音乐存在形式及其美学价值等系列问题的深入分析，有助于进一步促进影视音乐和影视作品的有机融合，以推动影视行业的发展。

Music plays an important role in the film and television works. Under the role of music, it can help to improve the status of film and television works and is widely welcomed by people from all sectors of society. At present, many films and TV works are attracted by the popularity of music, which effectively promotes the success of film and television works. For example, the popularity of music, such as "gardenia blossom" and "the year of hurry", made the film and television works popular before it was released. Therefore, music plays an important role in film and television works. Based on this, the author thinks that further for the presence of film and television music form and aesthetic value, can help the related personnel to make reasonable choice music, film and television works, to give full play to the important role of music.

Theme song is a common form of film and television music, mainly including the theme song, the opening song and the ending song. During the period of the film and television works, the public will know more about music from film and television works. For example, during the release of "never expected", the theme song "the king calls me to patrol the mountain" is very hot, and the singing degree is very high. In some degree, producer of the film and television works when choosing the theme music, hope that through the song to the film and television works the main plot or content of performance, help to attract the attention of the public, improve the rating of the film and television works, better cope with the fierce market competition. Theme song is the concentration of the drama, film and television works, in the process of the plot series, can be integrated into the film and television music, not only can enhance the appeal of the plot, and resistance to aftertaste, plot connection smoothly. In the film and television works, playing the theme songs can also play the role of audition, which plays an important role in improving the influence of film and television works and music.

Scene music is another important form of music, and different from the theme song, scene music appears in the process of film and television production to achieve the effect of rendering atmosphere. Scene music is used to make the story more expressive. In film and television works, for example, red sorghum, a strong man music procession on the road with a lift sedan, music is consistent with the strong man the pace of the rhythm, the procession of festive atmosphere, and at the same time to express the lively nature buff guys, not only to lay a good foundation for subsequent development of plot, and enhance the effect of characterization, improve the quality of the film and television works. In addition, the application of scene music in the environment of film and television works is indispensable, which can promote the sublimation of the plot and keep the audience highly concentrated and in the situation. For example, in the horror film and television works, in creating the tension and the atmosphere of terror, the inserted scene music can enhance the horror effect of the film and television works, and also help to improve the audience rating of the film and television works.

In terms of elements of film and television music, melody, rhythm, harmony, mode and so on are the main elements of the film and television music is an important part of the film and television works, only organic fusion, the film and television music elements can enhance the expression of the film and television music effect and enhance the appeal of film and television works, is of great significance to promoting the film and television industry sustainable development. The aesthetic value of music is mainly manifested in two aspects: the first is the function beauty; Second, form beauty.

The application of music in film and television works has the aesthetic value of functional beauty. First of all, music melody can play the modeling function of film and television works. For example, film and television works can be effectively integrated into music in the atmosphere of intense tension. "Thai town of people stopping way again" works, a scene of fierce fighting, leave deep impression for people, not only can foil the scene atmosphere, but also to a climax, film and television works, was deeply loved by the audience. Secondly, music rhythm elements have the coordination function in music works. The rhythm element is very flexible in the film and television works, and the rhythm type is diversified, such as the language rhythm, the sound rhythm and so on. As "Thai town of people stopping way again", for example, in the fight scenes, music rhythm is very fast, but the lens slow motion of film and television works, helping the tense atmosphere and against sharp contrast, but enhance the coordination of the effect of film and television works. Thirdly, music and sound elements have the function of color rendering in film and television works. For example, the theme song of "walking to the west" in the movie "go west" shows the emotional and delicate expression of affection between relatives and lovers. In the end, music mode element exists in the film and television works, which has the function of stipulation and endows the film and television works with unique meaning.

Music plays a unique role in the film and television works, presenting a variety of aesthetic forms, including beauty, grandeur, sublime beauty, tragic beauty, comedy beauty and absurd beauty. There are differences in the form beauty of music. For example, "the pipa language" in the film and television works of "phoenix wearing peony" is a beautiful expression, which echoes the yearning of the protagonist's beautiful love, which can create the artistic conception space for the audience. "I am the sword of special forces", the introduction of "eternal warrior" in the film and television works, which shows the great spirit of Chinese soldiers, is the expression of the sublime beauty aesthetic value in music. Performance in comedy the aesthetic value of "journey to the west" "pig eight quit back daughter-in-law" music, is the combination of rhythm beating and playing staccato, pig eight quit to back daughter-in-law humorous scenarios show incisively and vividly, give a person with the enjoyment of pleasure. It is an ancient costume drama, but the music with modern RAP has the characteristics of absurd beauty. Although distort the story, but in the form of music into a ridiculous, is still the films storyline and the perfect combination of film and television theme music thought, for the audience to show different forms of film and television works.

Music is an important part in the production of film and television works, but it is worth noting that there are many problems to play the important role of music. In short, only reasonable selection of music works can enhance the effect of film and television works. At present, the application of music in domestic film and television is still immature, and there is still a large room for development. So, through the form of film and television music aesthetic value series problems, such as in-depth analysis, to further promote the organic combination of film and television music and film and television works, and to promote the healthy and sustainable development of the film and television industry in China.

51due留学教育原创版权郑重声明：原创essay代写范文源自编辑创作，未经官方许可，网站谢绝转载。对于侵权行为，未经同意的情况下，51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写、作业代写服务。

51due为留学生提供最好的essay代写服务，亲们可以进入主页了解和获取更多essay代写范文 提供代写服务，详情可以咨询我们的客服QQ：800020041。

Assignment代写：The sound of film and television in the new media era

下面为大家整理一篇优秀的assignment代写范文- The sound of film and television in the new media era，供大家参考学习，这篇论文讨论了新媒体时代的影视声音。影视声音造型的塑造不仅可以激发受众的观看兴趣，还可以提升影视作品的艺术感。其声音元素主要包涵人声、音响以及音乐三类。新媒体时代中影视作品的声音元素已不再是单调无味的伴奏和对白，声音元素已经成为了影视作品中不可或缺的艺术，新媒体时代下影视声音元素的有效使用可以直接提升作品的表现力与感染力，提升影视作品的艺术审美和受众的感官体验。

New media based on the network transmission, to realize the information transfer through effective platform, compared with the traditional media, new media in the spread of many aspects, such as speed, channel all showed great advantage, in the new media age related video voice in shaping the film characters, create film aesthetics, but also play an irreplaceable role in the modelling of film and television sound level is also the important of level of film and television production will bring great influence on the content itself.

Film sound as indispensable elements of the new media era, with the creation of contemporary film and television play an important role, the new media era of film and television sound is with film and television pictures of plastic arts, film and television art form, outstanding film and television sound shape plastic arts, can enhance the audience's attention from many aspects and perception, as the art of film and television works to create greater value, this article from the new media era of the elements of film and television sound modelling, discussed its function and modelling, strive to provide new ideas for the creation of the film and television.

The shaping of film and television sound modeling can not only stimulate the audience's interest in watching, but also enhance the artistic sense of film and television works. Its sound elements mainly include: human voice, acoustics and music three categories. First of all, the voice element can be divided into monologue, narration and dialogue. The combination of human voice elements and film and television pictures can not only bring good sensory experience to the audience, but also better shape the image of film and television characters and enrich the plot of film and television works. The dialogue in the voice element mainly refers to the dialogue between the characters in the film and television. Narrator mainly explains the related activities of the characters in films and television works, while monologue is the performance of the inner activities of the characters in films and television works. Secondly, the sound in sound elements covers all elements except music and human voice, which can render the atmosphere of the program. Thirdly, the music element in the sound element can more vividly show the inner world of the protagonist of the film and television program. At the same time, the effective combination of music element and film and television screen can greatly enhance the visual effect of film and television works. Sound elements of film and television works in new media age is no longer monotonous tasteless accompaniment and dialogue, sound elements has become the indispensable art of film and television works, the effective use of the era of new media, film and television sound elements can directly improve work performance and appeal, improve sensory experience of artistic aesthetics of film and television works and the audience.

Under the background of new media, film and television sound modelling can be displayed in the image of the characters in the film and television works more, with the development of digital media technology, higher request to the production of film and television sound, the characters in the film and television works, professional appearance, age, can come out with sound judgment, thus it can be seen, the film and television characters sound play an important role in shaping the film and television characters. More detailed character voice characteristics can also be more vivid to show the image of film and television characters, so that the audience can feel the image of the characters in the play through the identity information characteristics of film and television characters, and play a role in shaping the image of the characters.

Film and television sound can foil the artistic conception of the work. The artistic conception of film and television works in the new media era is also reflected in the modeling of sound. For example, the emotions of the characters in film and television works can be reflected through the modeling of sound. When the characters are emotional, the rhythm of their speech will be accelerated, while when they are lost, the rhythm of their voice will be slowed down. The voice modeling of the characters in film and television works is also related to the environment in which the characters are in. For example, when people are in a meeting, they will lower the voice and use the gas voice to express the environment in which the characters are in through the change of the voice, which also achieves the effect of shaping the artistic conception of the works.

In film and television works, film and television under the premise of modelling performance in real voice, proper give play to the artistic expression of sound, the sound into the creators themselves in the process of modelling for film and television background knowledge, experience and comprehension, and combined with the art law of film and television works, clever to diversification and individuation of film and television roles, from the multi-dimensional build more real feelings and background atmosphere. In film and television works, various sound elements can be combined with the picture in a reasonable way to achieve seamless docking, so as to foil the theme of the work, reflect its aesthetic conception, and finally achieve the function of showing the charm of film and television sound art.

With the rapid development of digitization of film and television sound, the voice modeling of film and television works can more accurately express the information and changes of characters, so it is also an important means of voice modeling. Voice modeling can be based on different character characteristics of the relevant personalized modeling. At the same time, different characters have different habits of pronunciation, language color and intonation when communicating in different environments. These details are also what should be paid attention to in shaping film and television characters. For example, young people have a stronger voice when communicating, while old people have a weaker voice. These are common vocal phenomena, but also when we carry out vocal modeling the key points.

Acoustics modelling is the most infective in modelling of film and television sound. Mainly includes the movement sound modelling, the environment sound modelling, the mood sound modelling and so on. The sound modelling in film and television works is the sound that has specific attribute normally. Stereo modelling in the film and television creation process to the imagination more distinct characterization, at the same time apply colours to a drawing the atmosphere in the film and television creation, action of audio related modelling is the movement of people or animals in the piece, the sound of when these according to the characteristics of the role of personality through exaggerated impression created, making work more personality and three-dimensional characters. Environmental acoustics modelling is to point to all acoustics effect in social and natural environment. The environment sound modelling requests the real display film environment, to the spatio-temporal environment conception strives for the lifelike effect. Emotional sound modeling requires more subjective feelings and imagination. For example, the specially processed emotional sound can evoke the relevant scene association and make the film and television works more infectious.

Music has a strong subjective performance and is an art form full of emotional expression. However, its unique nature is also uncertain, because music cannot accurately describe the real-time fluctuations of emotions, which is also the main reason for the limitation and ambiguity of music's performance. In the related creation of film and television works, the modelling of music can be further stress the theme of the film and television program, shaping the characters, foil atmosphere, rendering the appeal of film frames, etc., in the creation, when the music of the modelling of consistent with the emotional expression of the film and television work, can cause the audience in auditory emotional resonance, improve aesthetic taste of film and television works, so as to achieve with the audience's emotions "resonance" effect.

Modeling elements of film and television sound is closely linked, mutual confluence, film and television sound shape with the creation of film and television works to better show the background environment, depicting characters, create audio-visual texture, performance work concept plays an important role, in this article, through the analysis of film and television sound modelling, tries to establish the creation of film and television sound modelling idea, from multiple perspectives, film and television sound for film and television works of aesthetic value, encourage creators with new media digital voice technology to celebrate life, show life, but also to the film and television sound modelling theory development.

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怎么打造Essay写作的观点

曾经有国外大学的教授说过，很多中国留学生在写作Essay的时候，最容易出现的问题就是缺少对于知识的新的理解，简单来说就是Essay无法很好地体现自己的见解和观点，这样的话是很难拿到好分数的，那么Essay写作的观点该怎么打造呢？下面就给大家讲解一下。

1、学会批判

创新的一个非常重要的方法就是去思考现存debate和观点的合理性。很多时候我们看对于学术大咖的文章总是心怀敬畏，认为他们的分析一定比我们自己的探讨更有道理，更有深度，逻辑也更牢靠。而事实上，很多所谓的专家学者的观点也只是建立在他们的个人观点与假设之上的。想要真正做好批判的工作，就要身体力行critical thinking，在思想中完全打破“权威”这个概念，就事论事。在我个人比较擅长的英语文学领域，只要对方和你的观点不同，并且你也能提出相应证据的话，你就完全有资格去反驳他。对于旧问题的新思考，便是批判型思路的落脚点。

注意，批判并不等于全盘否决。你的观点可以建立在和你要批判的观点类似的思路上，只不过在思考方式的某一步中出现了不同，便有可能导致最后得到差异巨大的结论。在这种情况下，将你的论述集中于对这个过程性不同的探讨，你就已经在创新的路上迈出了重要的一步。

2、学会具体化

我们要具体化的对象不再是Essay题目本身，而是该领域现有的讨论。很多时候，对于一个问题的思考进行抽象泛泛的总结是很多理论的通病，也是为什么在实践过程中会出现很多与理论不符的情况。以Benedict Anderson关于Nationalism的思考为例，他的论述和证据多是建立在对于欧洲各国观察和历史的基础之上的，然而欧洲本身就有着自己的特性，在这片土壤上发生的事和在世界其他地方发生的事情会存在一些本质性的不同；不仅如此，在欧洲内部也有着相当大的区别。在这种情况下，就可以去研究Anderson的理论对于某一个国家是否适用，从而做出别人还没做过的创新性研究。

3、学会比较

第三个重要的能力便是比较的能力，找出相同与不同的地方。如果一个人说A理论适用于B情况，那么和B有着类似状况的C，是否也可以将A套用在上面呢？简而言之，要学会集群，学会总结特性，并同时保有研究对象的个体性。一个英语文学方面例子就是对于拥有类似经历的主人公之间的比较与分析。同样在19世纪，类似的Bildungsroman文体，相近的孤儿经历，《简爱》中的同名主人公和《远大前程》中的皮普却有着相当不同的人生轨迹。去分析这样的情况是由什么原因导致的，也就已经确定了很大一部分的思考方向。

以上就是Essay写作的观点分析，如果同学们苦于自己写出来的Essay拿不到高分的话，可以看看是不是这种情况，是的话那就得改过来了。

想要了解更多英国论文写作技巧或者需要英国代写，请关注51Due英国论文代写平台，51Due是一家专业的论文代写机构，专业辅导海外留学生的英文论文写作，主要业务有英国代写、essay代写、assignment代写、paper代写。亲们可以进入主页了解和获取更多关于英国代写以及英国留学资讯，我们将为广大留学生提升写作水平，帮助他们达成学业目标。如果您有英国代写需求，可以咨询我们的客服QQ：800020041。

Paper代写：Japanese library

本篇paper代写- Japanese library讨论了日本图书馆的发展。日本作为世界经济发达的国家之一，其图书馆事业同样处于世界领先地位。日本的各级各类图书馆处处体现出先进性和以人为本的构筑理念。在充足的经费、技术、人才的支持下，日本图书馆的现代化程度已经走在了世界前列，并仍在继续发展。本篇paper代写由51due代写平台整理，供大家参考阅读。

As one of the world's developed countries, Japan is also a world leader in its library industry. Throughout the Japanese library, its advanced management mode, humanized reader service, elegant and comfortable environment and other aspects have left a deep impression on readers, and there are many experiences worth learning and learning from.

Japanese university library not only provides the library web search service, but also provides the fax, telephone and other query services. In the university library of Japan, readers can consult the books and periodicals information, bibliography, introduction materials of most information sources at home and abroad, etc. In addition, in order to meet the needs of readers of different levels, the library still keeps the card catalogue for readers to look up while providing convenient modern retrieval means.

Most universities in Japan have long implemented the "one card" lending service. "one card" can be used not only as student card, but also as a card for borrowing. The library also provides a "reservation box" service for the general public. The readers can put the reservation form into the "reservation box" for reservation, or they can make reservation and renew the books online. The library staff will deal with the reservation in time and contact the readers actively. Return the book to readers at the same time, the library also offers a variety of channels, to return the book deadline has come, and the library closes, readers in class or busy with other things can't return the book in time, the library also consider very thoughtful, specific places set up on the wall in the library also ShuKou, readers just put the books into also ShuKou can complete book. In addition, in the same area, readers can borrow books from one library and return books from another, depending on their situation. This humanized borrowing service greatly facilitates the readers, shortens the borrowing and returning period, avoids the bad records of timely returning books, and also improves the utilization rate of books and periodicals.

In many Japanese public libraries, readers are free to access the library without any restrictions, and they can access the books for free without having to register, register or show relevant documents. If the need to borrow books, as long as the identity can be recognized certificate, can be on the spot to borrow books. Usually, there are several automatic camera card machines at the entrance of the library for readers to apply for the card.

Japan is a country with a large number of foreign students, including students from China, Korea and other Asian countries, as well as from Africa, the americas, Europe and other countries. Therefore, in most Japanese libraries, signs and instructions are made in a variety of languages, and signs written in Japanese, English, Chinese and Korean can be seen in national and municipal libraries. Computer search terminal also provides Chinese and English search platform. In addition, the library also has high requirements on the foreign language ability and cultural accomplishment of the staff, so as to meet the needs of overseas students from various countries and levels.

All floors of the library in Japan are equipped with coin-operated machines, card printing machines and other facilities. If a reader needs to make a copy, he/she only has to go to the information desk to fill in the bibliography and content marked on the form for intellectual property inquiry. This eliminates the need to borrow and return books.

The Japanese library generally has the information area specially provided for the reader to use, here has the cd-rom terminal, the international Internet terminal, the multimedia equipment and so on, the reader can be on demand broadcast, the Internet search or browses to look up in here, some information area also has the computer bench, for the reader to bring the computer to use.

The Japanese library also serves disabled readers. For disabled visitors to the library, in addition to the necessary specialized equipment, there are professional trained professionals who have received nursing training, can use sign language, and will help readers to get books and return them to the library. For disabled readers who cannot come to the library, the library provides the service of delivering books by post. The postage is paid by the library. Part of the library, dedicated to laying blind access, readers may go to every corner connected to guide the blind readers. In addition, for readers with disabilities, the library also provides such services as enlarging font materials, expanding reading machines, audio-recording devices, and making paper books into audio recordings. Some volunteers also provide face-to-face reading services for blind and visually impaired readers.

The Japanese library also has a special children's reading room. The shelves in this area are low and low so that children can get books. The design of other furniture in the area, also accord with children psychology as far as possible, put a few toys, set a few educational games, soft carpet can be provided for children to play. All are equipped with low reading tables and chairs for children to sit and read. There are also listening slots on the seat for children to listen to recorded stories. Therefore, to a large extent, it is convenient for some women to bring their children to the library for reading.

The interlibrary loan service system is developed among Japanese libraries. University libraries and public libraries can sign the franchise agreement to interlibrary loan. If the reader cannot find the book he/she wants to borrow from the library, he/she can search for the collection of other libraries through the interlibrary loan system, and make a request to borrow the book from the library which has a collection. After the approval, the book will be sent to the library by post or by a tandem bus. Readers do not have to bear any costs, postage from the library set up a special fund. Advanced mutual lending network greatly meets the readers' borrowing needs and also improves the utilization rate of books.

Most libraries in Japan also have "book recycling corner", mainly for the reuse of discarded books and periodicals. Japan advocates economy. Many waste materials are not wasted, and the "book recycling corner" is one of them. The library will put the old books and periodicals in the "book reuse corner" for readers to browse. If readers find the books and periodicals they need, they can take them away for free. "Book reuse corner" still has the waste old books and periodicals provided by individual or unit, everyone can put their idle books and periodicals in "book reuse corner", which can also provide some materials for poor students, saving the expensive cost of buying books.

Modern facilities are the key to make effective use of the documents in the library.

There are many computer retrieval terminals in the lending room of Japanese library for readers to search the catalogue and submit the call slip. The cable reaches the central library through the mechanical transfer system. The staff in the library find relevant information according to the cable, and then use the mechanical transfer system to transmit to the readers.

In order to facilitate the moving of books and reduce the workload of staff, the national library of Japan saves time and effort by using the air transport pipeline between the reading room, the circulation desk and the library. There are also convenient and accurate operation of the robot CD for the front desk computer terminal users to provide services. In the library, workers use small bicycles to pick up books according to the list. In addition, in order to save space or increase the volume of books, bookshelves in the library are equipped with a sliding track controlled by electric power, which can be activated according to the need to switch bookshelves before and after sliding, and bookshelves can be densely arranged when not in use.

In order to fully prompt the book content, the bookshelf in the library adopts different colors to indicate different kinds of books, and different color fluorescent lamps to mark different books content, so that readers can know it immediately. The library implements a series of protective measures for books and periodicals, USES air conditioning to strictly control the temperature and humidity of the library, USES ultraviolet lamp, fluorescent lamp, fumigation technology to prevent insect bite to protect books, USES sealing door partition to improve air pressure, these measures have effectively protected books. In addition, for some valuable data, copy, microform, electronic and other media conversion means for preservation or collection. For damaged books and periodicals, use special paper, leather and other materials to repair.

To save energy, the Japanese library USES inductive lighting in its library. When staff enter the library, the lighting system will be automatically opened, and the electric light will be automatically closed after the bookshelf or the book is taken away.

Japan is a country that attaches great importance to traditional culture and the whole society attaches great importance to rites. Library staff's humanized management to its service object, the reader, is actually a kind of cultural connotation and accomplishment reproduction. In Japan, qualified library staff must complete relevant training courses and pass the national civil service examination before they are eligible. Qualified library staff are divided into two categories: secretary and secretary. The behavior of high quality staff more or less has a certain impact on readers. Only when the librarians provide thoughtful and meticulous services can readers' needs be satisfied to the greatest extent. Only by being kind and patient, and never getting tired of the readers' questions, can we establish the relationship of mutual trust and harmony with the readers. When readers come in, the staff will greet them with a smile, speak softly and be courteous. Especially in the reference post staff, treat different types of readers at different levels, especially for the elderly readers, not tired of detailed answers, readers leave, but also stand up.

Good service attitude is related to the environment of education in Japan since childhood. Meanwhile, it is inseparable from their understanding of library philosophy and dedication to work.

It can be said that all levels and all kinds of libraries in Japan embody the advanced and people-oriented construction concept everywhere. Supported by sufficient funds, technologies and talents, the modernization of Japanese libraries has been advanced in the world and is still developing. Also in the economic take-off in the development of China, library cause and there is still a large gap, which requires our country library staff trying to draw lessons from foreign advanced management concept and library management experience, improve their social benefits and set up good social image, with the regional economic and cultural the real provide strong guarantee.

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Essay代写：Aesthetics in product appearance design

下面为大家整理一篇优秀的essay代写范文- Aesthetics in product appearance design，供大家参考学习，这篇论文讨论了产品外观设计中的美学。产品外观设计中，美的基本要义是新，设计要求新，求异，否则设计将不能称之为设计。归根到底，设计是为人而设计的，服务于人们的生活需要是设计的最终目的。自然，设计之美也遵循人类基本的审美意趣，对称、韵律等是我们能够想到的审美法则，似乎都能够在设计中找到相应的应用。

Product appearance design, the essential factor of "beauty", one is the "new", the new design requirements, novelty, change, and different, otherwise, design will not be able to call it, and this "new" has a different level, it can be amend, also can be creative, but in any case, only the design of novel flashing the light of different in the ebb tide, take the first step on the road to success. The second is "reasonable", a design is referred to as "design" because it has solved the problem, the design can't be independent of the society and market, and conform to the law of value is the direct cause of design existence, if the designer cannot bring more surplus value for the enterprise, the industry believes that the world will not have design; The third is "human nature". In the final analysis, design is designed for people, and serving people's life needs is the ultimate goal of design. The beauty of nature, design also follows the basic human aesthetic interest, symmetry, rhythm, balance, rhythm, form, color, material qualitative, craft, we can think of is the aesthetic rule, appear to be found in the design of the corresponding applications, these three laws and makes an artist is different from the pure and pure engineer, they are doomed to the fate of, is to dance with a chain.

Laws of the market from time to time to maintain strict scientific principle of design, sometimes indulge designers a simple personal performance, the era of progress and some historical accidental factors contributed to the unpredictability of design style and recreate themselves, is full of challenges and confusion. The style is changing rapidly, the only ancient is the market and its laws. Awakening from the long dream of history, we regret to find that we are still a speck in the design of the long river. We are not geniuses, we cannot wave our sleeves. Most of us are incapable of creating epochal design revolutions - a total of nine out of ten is a farce. In the future, we will be responsible for the rise of China's industry and the international market. The small ones need to feed at least one person to feed the whole family. Therefore, being down-to-earth and facing life is the most important thing we should do.

Grasping the market pulse, keeping up with the trend of The Times is the minimum requirement for a common designer. Our goal is to design a 60-point product. This pass mark is actually very difficult to achieve. At present few large enterprises in China can achieve 60 points in the international market. These 60 points require the designer to have a keen insight and abstract ability, which is difficult to develop by theory. Only in the real market do more, more, more failures can be honed.

Beauty is different from person to person, different people's aesthetic value judgment is not the same, the design that is where the difficulty of, how to create aesthetic value of "general" key that would not be easy, but from the point of the designer, there are two basic ways:

The first is to create something everyone thinks is "beauty", now to the design of this type have a lot of adjectives: cool, cool, luxury, etc., in general, is to "show", show different, as the designer gallagher wood said: "the designer is like a tea bag, is placed in boiling water, namely 'tea'." Personal conviction expressed by the tea flavor, color, style, emotion and temperament have personal stylist allocate, when this kind of flavor beyond individual aesthetic pleasure, touches the era background of the group of beauty, the cultural resonance is produced. Just a lot of designers are trying to concoct a distinctive "tea", the real public appreciation, reserve its "tea", but looks is often accidental, random, in order to grasp the "random", the aesthetic value into commercial value, design and business go more and more close, on the one hand, the design style has diversified exploration, and with the popular agitation, on the other hand, the success of the design of consumer products research and development costs are far lower than the cost of advertising, the name of the famous designers often evolved into a commercial labels, become the public cognition of "guarantee" the quality of product.

Second way is more like a philosophy of design thinking, this kind of design not with intense formal language, is in a specific environment, through to the design source, to explore for many times, to create a more reasonable, the progress, the good way of life. This design also very the attention, of course, form the expression of feeling, but this kind of expression is established on the basis of meet the practical value of "modesty" aesthetic tendency, the Japanese designer said: "if you want to design a umbrella stand, as long as fifteen centimeters off the wall in the porch of the concrete dug a 8 mm wide, deep 5 mm groove is ok, people who want to put an umbrella, will use the tip of the umbrella to find the small ditch, when the tip of the umbrella after entering the small ditch, umbrella can be neatly, naturally depend on the wall." Although this is a subconscious in the field of behavior, but it can have the effect of all the umbrella lined up, if use the discourse system of Lao zi, the former is a designer in a deliberate pursuit of "a", namely, through the design and propaganda, make "the world all know beauty as beauty", the latter designers tend to be from the "no" to "have", "with great beauty without words", of course, from the perspective of Lao zi, both have obvious tendency of value judgment is, "the world known for beauty, beauty, evil." But here, there is no good or bad in the two, only the designer's own value orientation and cognition level of difference. From the macroscopic aspect, commercial design in the United States and France avant-garde design, its purpose is not the same, but also is the pursuit of novelty, the pursuit of the design style of performance, and the design of the German starting point belongs to pay attention to practical, in the pursuit of beauty is inside collect, implicative.

The design of the product, cannot leave "beauty", not "beauty" of product appearance, like a lost soul, can't live, with the progress of era, the change of people's thoughts, the author believes that future people will for product appearance design, give more aesthetic elements, and with the life of people.

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