下面为大家整理一篇优秀的essay代写范文- Artist brokerage operation，供大家参考学习，这篇论文讨论了艺人经纪运营。随着新媒体技术的发展，传播环境、语言范式都发生了巨大变化，大众信源更趋于多元。对于艺人经纪的传播工作而言，既是机遇也是挑战。传统的艺人宣传模式被颠覆，通过主流媒体的单向传播效果大打折扣，不过层出不穷的媒介形式也为艺人的传播推广提供了更多机会。应该充分利用多元化的新媒体环境，叠加多平台大体量的内容传播力，全面塑造艺人形象，吸引更多受众，发掘品牌传播的更多可能。
Agencies often set up a whole set of building systems around artists, including hunting, selection, training, styling, packaging and market testing. But from the current situation, most brokerage firms do not operate standard.
Artists, as a carrier of experiential skills and cultural resources, are cultural products produced and cultivated by brokerage firms. Product production is the basis of artist brokerage operation. Mature artist production mechanism can reshape a person from appearance to skills and even to ideas to complete the institutionalization of a person. China's artist brokerage industry is in urgent need of a set of mature product production strategies, to produce and cultivate high-quality artists, and to supply fresh blood for the film and television entertainment industry chain.
Talent selection is the first step in the production of artists' brokerage products, which determines the starting point of the quality of artists' products, and its importance is self-evident. The author learned from the conversation with artists' agents that in recent years, due to the influx of film and television market capital and the substantial increase in film remuneration, artists' industry has become increasingly impetuous, and there are many new people who want to make "fast money" to join the show business and lack of professional quality. Currently, the entry threshold for new artists in mainland China is relatively low, and the artist brokerage industry has not yet established a mature mechanism for new talent selection and artist selection.
Standard international, South Korea SM entertainment companies have four ways of talent selection, vocal music, dance, acting, foreign language, etiquette, self-management and other aspects of assessment for 10-22 years old teenagers, strict to pass rate is only 1:800; Jannis, a Japanese firm, USES an artiste development model. Its younger candidates also undergo two rounds of vetting, talent assessment and interviews, with a approval rate of only 10%.
On talent selection, the mainland artists brokerage industry is urgent to establish a more rigorous standard of selection and elimination, to as required, the artistic creation main body and the object, the level of assessment more than appearance, shape and art, including the values of the psychological level, more professional view, compressive ability, enthusiasm for the work of performing arts, grateful attitude towards fan and so on.
There is a huge gap between supply and demand in the current Chinese artist market, which is closely related to the fact that there is no standardized professional training system in the artist brokerage industry. In fact, the operation mode of most domestic artist brokerage companies stays at the stage of consuming artist flow, and its business is basically limited to "sign corresponding artist contracts according to the needs of film and television works", as the saying goes, "eat ready-made". The training task of performing arts talents naturally falls on the body of higher art colleges and universities, and the talents they can deliver are far from meeting the large demand for talents in the entertainment industry. Quite a few people become famous overnight after they participated in variety shows, which is closely related to the lack of professional training after signing contracts with brokerage companies.
To sum up, in order to ensure the close fit between artists' products and the entertainment market, artists' brokerage industry should form a large-scale and standardized professional training system. In terms of artist training, the trainee model of South Korea's entertainment industry is worthy of our country's reference. South Korean idol artists are generally mass produced in an "industrialized" way through entertainment companies such as SM, YG and JYP. These large entertainment brokerage companies provide trainees with standardized and intensive professional training, with courses of more than 8 hours a day, including vocal music and dance, body etiquette, foreign languages, etc., to maximize the potential of trainees, and then make up for individual deficiencies with personalized training. In the training process, adopt the last elimination system, and organize regular assessment. Idol artists generally practice for three to four years, and there are some trainees who train for eight years before starting out.
This market-oriented, pattern-assembly-line type professional training system enables artists to accumulate a comprehensive performance ability before their debut. When facing the market formally, no matter from the aspect of appearance and temperament or from the perspective of professional artistic ability, it is impeccable, providing a continuous supply of high-quality entertainers for the entertainment industry.
In the era of social communication, artists' brands are increasingly influenced by public surveillance and public opinion, and the advantages and disadvantages of artists' images will be infinitely amplified. In this case, the artist's professional quality requirements are increasingly high. The artist brokerage industry needs to build the image and cultivate the professional quality of artists' products according to the requirements of media brand building.
On the one hand, to strengthen the cultivation of quality connotation of artists' products, apart from the basic moral standards and professional quality, personal quality training such as interpersonal skills, emotional control and so on are also indispensable, so as to ensure the perfect and flawless image of artists. On the other hand, based on the long-term nature of artists' products and brands, professional design is more reliable than simple and rough basic design, which consolidates and amplifies the characteristics of a certain specialty and cultivates artists' professional quality accordingly.
Artist brokerage activities are also a kind of market activities, a full range of market research, accurate market positioning is essential, market management should be adjusted with the mass psychological mechanism, cultural market changes and so on.
Artists' agents cannot operate independently without market audiences. Audiences keep growing and iterating, and artists' cultivation also needs to pay attention to growth.
According to the laws of mass social psychology, people, as social animals, tend to look outward for value identification. For people or objects they like, they tend to have projection and empathy. For example, the popular games love and producer and travel frog in recent months all fit the audience's sense of value, and use the mechanism of cultivation and companionship to improve audience stickiness. The same is true in the artist management industry. To maintain fans, they need to think that the artist's dream is their dream and the artist's growth is their progress. The so-called "company is the longest confession of love", witness the artist from a young and immature start stumbling all the way to finally become a shining star, the growth of the artist's career will stimulate the fans' strong sense of value.
Just like the market management strategy of general commodities, consumers' consumption behaviors are upgrading, the market competition pattern is changing, and the commodities themselves need to be upgraded to meet the new market demand. In order to avoid the imbalance and collapse of the profit line, artists' agents should also conduct market research, audience positioning and preference analysis, pay attention to the targeted production of artists and make timely adjustment. "We have to know what the fans want before we can make a targeted product," says yasushi momoya, a minister at Avex Grope, a broker. Japanese brokerage firms collect and analyze detailed data on audience preferences and fan needs through fan surveys conducted at least four times a year.
In order to meet the needs of more audiences and expand the social and market influence, the author believes that the profit model of artist brokerage can be more diversified. Three new ideas of business model innovation are explored as follows:
The development of Internet media technology provides more channels of realization for artist brokers, and single artist products can be extended vertically to achieve more possibilities. For example, new concerts of "offline + online live", fan clubs targeting core paying users, development of peripheral derivatives and so on.
Create multi-habitat artists, fully develop artists' value, continue to create copyright, realize multi-dimensional realization. Sing and act, even act and lead... The threshold for artists to cross is not very high. The increasing popularity of artists in a certain field can promote the promotion of commercial value, forming a virtuous circle.
Artists are intangible assets of brokerage companies. When an artist becomes popular, the promotion of commercial value is not limited to a single artist brand, but also can radiate to the entire brokerage company brand. Group binding and artist's support are common ways for artists to expand their brands.
In the period of consumption upgrading, the object of mass consumption is no longer commodities themselves, but symbols and brands. The brand communication of artist brokerage should also change its thinking from the establishment of artist's image value to the shaping and communication of the whole brand.
Following the social and cultural changes, we should pay attention to artists' brand building. No matter it is "person design" or image positioning, what hides and reflects behind is collective imagination and public emotion. Society is changing, and so are the tastes and needs of audiences. The shaping of artists' brands should also be changed by time and by things. For example, the post-70s and post-80s tend to have rebellious images, while the post-90s and post-00s tend to be simple and clever. According to the research results of fan psychology conducted by li songwei, a doctor of psychology at Peking University, because the previous generation of young people have been shackled by mainstream regulations and culture such as collectivism during their growth, they are eager to find an outlet to release their repressed emotions, so the idols they choose are usually entertainers with strong personality characteristics. However, the growing environment of the post-90s and post-00s generation has undergone earth-shaking changes. "They live in a culture that deconstructs, deconstructs, doesn't matter. What's so great about rebellion? Good, positive, pure emotion is what they crave."
Thus it can be seen that artists' brand building should pay attention to innovation and sense of times. In the establishment of media image, we should pay attention to a new way to enhance the novelty and recognition of artist brand, rather than copy and paste the template of previous popularity. 4.3.2 attach importance to participation and experience, and improve the interaction between artists and target users. The Internet shortens the distance between users and artists, making fans become a powerful force that cannot be ignored in artists' management. Fans consume artists' products, contributing unprecedented popularity for artists. The number of fans, purchasing power and purchase intention become the reference for advertisers to measure the commercial value of artists and the box office reference for film and TV studios. Therefore, the interaction between artists and target users becomes more and more important. To improve user stickiness is to improve artists' "performance".
Offline fan meeting, weibo comment "turning brands", live broadcast platform to give benefits... Numerous communication activities have attracted public experience and fans' participation, which will also be tested in the practice of artist management. In the future, artist brokers should strengthen situational experience, community participation and other new forms of integration of fan economy, to provide target users with a better communication platform, effective communication, mining fan economy more possibilities.
With the development of new media technology, great changes have taken place in communication environment and language paradigm, and mass information sources are becoming more diversified. For the communication work of artist broker, it is both an opportunity and a challenge.
The traditional publicity mode of artists is subverted, and the one-way communication effect of mainstream media is greatly reduced. Public opinion is more difficult to control, and crisis pr lacks effective solutions... However, the emerging media forms also provide more opportunities for the propagation and promotion of artists, such as short video, live broadcast platform, etc., so the pattern of artists' popularity is no longer single.
We should make full use of the diversified new media environment, superimpose the massive content transmission power of multiple platforms, fully shape the image of artists, attract more audiences and explore more possibilities of brand communication.
In the era of Internet entertainment, cross-border operation of IP and connection and fusion of cultural products are obvious. In recent years, the number of interactive entertainment content, such as literature, film and television, music, games, animation and so on, with IP as the core and IP cross-border operation is gradually increasing. Relying on China's demographic dividend and the formation of fan economy, popular artists can be regarded as "walking IP". Nowadays, we should not treat artists as an ordinary product, but as an important content carrier to promote the value connotation of artists and their cultural products. Due to the special properties of artists and their own traffic, IP of artists can become the key connection point to aggregate fans' emotions in the pan-entertainment industry. The "pan-entertainment" layout centering on IP has become the general trend of China's entertainment industry. The artist brokerage industry should apply IP thinking to brand operation, not excessive consumption of artist products, and do the in-depth development of artist IP and add more value.
想要了解更多英国留学资讯或者需要英国代写，请关注51Due英国论文代写平台，51Due是一家专业的论文代写机构，专业辅导海外留学生的英文论文写作，主要业务有essay代写、paper代写、assignment代写。在这里，51Due致力于为留学生朋友提供高效优质的留学教育辅导服务，为广大留学生提升写作水平，帮助他们达成学业目标。如果您有essay代写需求，可以咨询我们的客服QQ：800020041。
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Agencies often set up a whole set of building systems around artists, including hunting, selection, training, styling, packaging and market testing. But from the current situation, most brokerage firms do not operate standard.
Artists, as a carrier of experiential skills and cultural resources, are cultural products produced and cultivated by brokerage firms. Product production is the basis of artist brokerage operation. Mature artist production mechanism can reshape a person from appearance to skills and even to ideas to complete the institutionalization of a person. China's artist brokerage industry is in urgent need of a set of mature product production strategies, to produce and cultivate high-quality artists, and to supply fresh blood for the film and television entertainment industry chain.
Talent selection is the first step in the production of artists' brokerage products, which determines the starting point of the quality of artists' products, and its importance is self-evident. The author learned from the conversation with artists' agents that in recent years, due to the influx of film and television market capital and the substantial increase in film remuneration, artists' industry has become increasingly impetuous, and there are many new people who want to make "fast money" to join the show business and lack of professional quality. Currently, the entry threshold for new artists in mainland China is relatively low, and the artist brokerage industry has not yet established a mature mechanism for new talent selection and artist selection.
Standard international, South Korea SM entertainment companies have four ways of talent selection, vocal music, dance, acting, foreign language, etiquette, self-management and other aspects of assessment for 10-22 years old teenagers, strict to pass rate is only 1:800; Jannis, a Japanese firm, USES an artiste development model. Its younger candidates also undergo two rounds of vetting, talent assessment and interviews, with a approval rate of only 10%.
On talent selection, the mainland artists brokerage industry is urgent to establish a more rigorous standard of selection and elimination, to as required, the artistic creation main body and the object, the level of assessment more than appearance, shape and art, including the values of the psychological level, more professional view, compressive ability, enthusiasm for the work of performing arts, grateful attitude towards fan and so on.
There is a huge gap between supply and demand in the current Chinese artist market, which is closely related to the fact that there is no standardized professional training system in the artist brokerage industry. In fact, the operation mode of most domestic artist brokerage companies stays at the stage of consuming artist flow, and its business is basically limited to "sign corresponding artist contracts according to the needs of film and television works", as the saying goes, "eat ready-made". The training task of performing arts talents naturally falls on the body of higher art colleges and universities, and the talents they can deliver are far from meeting the large demand for talents in the entertainment industry. Quite a few people become famous overnight after they participated in variety shows, which is closely related to the lack of professional training after signing contracts with brokerage companies.
To sum up, in order to ensure the close fit between artists' products and the entertainment market, artists' brokerage industry should form a large-scale and standardized professional training system. In terms of artist training, the trainee model of South Korea's entertainment industry is worthy of our country's reference. South Korean idol artists are generally mass produced in an "industrialized" way through entertainment companies such as SM, YG and JYP. These large entertainment brokerage companies provide trainees with standardized and intensive professional training, with courses of more than 8 hours a day, including vocal music and dance, body etiquette, foreign languages, etc., to maximize the potential of trainees, and then make up for individual deficiencies with personalized training. In the training process, adopt the last elimination system, and organize regular assessment. Idol artists generally practice for three to four years, and there are some trainees who train for eight years before starting out.
This market-oriented, pattern-assembly-line type professional training system enables artists to accumulate a comprehensive performance ability before their debut. When facing the market formally, no matter from the aspect of appearance and temperament or from the perspective of professional artistic ability, it is impeccable, providing a continuous supply of high-quality entertainers for the entertainment industry.
In the era of social communication, artists' brands are increasingly influenced by public surveillance and public opinion, and the advantages and disadvantages of artists' images will be infinitely amplified. In this case, the artist's professional quality requirements are increasingly high. The artist brokerage industry needs to build the image and cultivate the professional quality of artists' products according to the requirements of media brand building.
On the one hand, to strengthen the cultivation of quality connotation of artists' products, apart from the basic moral standards and professional quality, personal quality training such as interpersonal skills, emotional control and so on are also indispensable, so as to ensure the perfect and flawless image of artists. On the other hand, based on the long-term nature of artists' products and brands, professional design is more reliable than simple and rough basic design, which consolidates and amplifies the characteristics of a certain specialty and cultivates artists' professional quality accordingly.
Artist brokerage activities are also a kind of market activities, a full range of market research, accurate market positioning is essential, market management should be adjusted with the mass psychological mechanism, cultural market changes and so on.
Artists' agents cannot operate independently without market audiences. Audiences keep growing and iterating, and artists' cultivation also needs to pay attention to growth.
According to the laws of mass social psychology, people, as social animals, tend to look outward for value identification. For people or objects they like, they tend to have projection and empathy. For example, the popular games love and producer and travel frog in recent months all fit the audience's sense of value, and use the mechanism of cultivation and companionship to improve audience stickiness. The same is true in the artist management industry. To maintain fans, they need to think that the artist's dream is their dream and the artist's growth is their progress. The so-called "company is the longest confession of love", witness the artist from a young and immature start stumbling all the way to finally become a shining star, the growth of the artist's career will stimulate the fans' strong sense of value.
Just like the market management strategy of general commodities, consumers' consumption behaviors are upgrading, the market competition pattern is changing, and the commodities themselves need to be upgraded to meet the new market demand. In order to avoid the imbalance and collapse of the profit line, artists' agents should also conduct market research, audience positioning and preference analysis, pay attention to the targeted production of artists and make timely adjustment. "We have to know what the fans want before we can make a targeted product," says yasushi momoya, a minister at Avex Grope, a broker. Japanese brokerage firms collect and analyze detailed data on audience preferences and fan needs through fan surveys conducted at least four times a year.
In order to meet the needs of more audiences and expand the social and market influence, the author believes that the profit model of artist brokerage can be more diversified. Three new ideas of business model innovation are explored as follows:
The development of Internet media technology provides more channels of realization for artist brokers, and single artist products can be extended vertically to achieve more possibilities. For example, new concerts of "offline + online live", fan clubs targeting core paying users, development of peripheral derivatives and so on.
Create multi-habitat artists, fully develop artists' value, continue to create copyright, realize multi-dimensional realization. Sing and act, even act and lead... The threshold for artists to cross is not very high. The increasing popularity of artists in a certain field can promote the promotion of commercial value, forming a virtuous circle.
Artists are intangible assets of brokerage companies. When an artist becomes popular, the promotion of commercial value is not limited to a single artist brand, but also can radiate to the entire brokerage company brand. Group binding and artist's support are common ways for artists to expand their brands.
In the period of consumption upgrading, the object of mass consumption is no longer commodities themselves, but symbols and brands. The brand communication of artist brokerage should also change its thinking from the establishment of artist's image value to the shaping and communication of the whole brand.
Following the social and cultural changes, we should pay attention to artists' brand building. No matter it is "person design" or image positioning, what hides and reflects behind is collective imagination and public emotion. Society is changing, and so are the tastes and needs of audiences. The shaping of artists' brands should also be changed by time and by things. For example, the post-70s and post-80s tend to have rebellious images, while the post-90s and post-00s tend to be simple and clever. According to the research results of fan psychology conducted by li songwei, a doctor of psychology at Peking University, because the previous generation of young people have been shackled by mainstream regulations and culture such as collectivism during their growth, they are eager to find an outlet to release their repressed emotions, so the idols they choose are usually entertainers with strong personality characteristics. However, the growing environment of the post-90s and post-00s generation has undergone earth-shaking changes. "They live in a culture that deconstructs, deconstructs, doesn't matter. What's so great about rebellion? Good, positive, pure emotion is what they crave."
Thus it can be seen that artists' brand building should pay attention to innovation and sense of times. In the establishment of media image, we should pay attention to a new way to enhance the novelty and recognition of artist brand, rather than copy and paste the template of previous popularity. 4.3.2 attach importance to participation and experience, and improve the interaction between artists and target users. The Internet shortens the distance between users and artists, making fans become a powerful force that cannot be ignored in artists' management. Fans consume artists' products, contributing unprecedented popularity for artists. The number of fans, purchasing power and purchase intention become the reference for advertisers to measure the commercial value of artists and the box office reference for film and TV studios. Therefore, the interaction between artists and target users becomes more and more important. To improve user stickiness is to improve artists' "performance".
Offline fan meeting, weibo comment "turning brands", live broadcast platform to give benefits... Numerous communication activities have attracted public experience and fans' participation, which will also be tested in the practice of artist management. In the future, artist brokers should strengthen situational experience, community participation and other new forms of integration of fan economy, to provide target users with a better communication platform, effective communication, mining fan economy more possibilities.
With the development of new media technology, great changes have taken place in communication environment and language paradigm, and mass information sources are becoming more diversified. For the communication work of artist broker, it is both an opportunity and a challenge.
The traditional publicity mode of artists is subverted, and the one-way communication effect of mainstream media is greatly reduced. Public opinion is more difficult to control, and crisis pr lacks effective solutions... However, the emerging media forms also provide more opportunities for the propagation and promotion of artists, such as short video, live broadcast platform, etc., so the pattern of artists' popularity is no longer single.
We should make full use of the diversified new media environment, superimpose the massive content transmission power of multiple platforms, fully shape the image of artists, attract more audiences and explore more possibilities of brand communication.
In the era of Internet entertainment, cross-border operation of IP and connection and fusion of cultural products are obvious. In recent years, the number of interactive entertainment content, such as literature, film and television, music, games, animation and so on, with IP as the core and IP cross-border operation is gradually increasing. Relying on China's demographic dividend and the formation of fan economy, popular artists can be regarded as "walking IP". Nowadays, we should not treat artists as an ordinary product, but as an important content carrier to promote the value connotation of artists and their cultural products. Due to the special properties of artists and their own traffic, IP of artists can become the key connection point to aggregate fans' emotions in the pan-entertainment industry. The "pan-entertainment" layout centering on IP has become the general trend of China's entertainment industry. The artist brokerage industry should apply IP thinking to brand operation, not excessive consumption of artist products, and do the in-depth development of artist IP and add more value.
想要了解更多英国留学资讯或者需要英国代写，请关注51Due英国论文代写平台，51Due是一家专业的论文代写机构，专业辅导海外留学生的英文论文写作，主要业务有essay代写、paper代写、assignment代写。在这里，51Due致力于为留学生朋友提供高效优质的留学教育辅导服务，为广大留学生提升写作水平，帮助他们达成学业目标。如果您有essay代写需求，可以咨询我们的客服QQ：800020041。
51Due网站原创范文除特殊说明外一切图文著作权归51Due所有；未经51Due官方授权谢绝任何用途转载或刊发于媒体。如发生侵犯著作权现象，51Due保留一切法律追诉权。
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