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Paper代写:The Adidas

2019-06-26 17:32:43 | 日記
本篇paper代写- The Adidas讨论了阿迪达斯。阿迪达斯是德国的一家体育用品制造商,1920年由其创始人阿道夫·阿迪·达斯勒命名。阿迪达斯的经营范围是多种多样的,除了足球,阿迪达斯还经营篮球、棒球、游泳、田径、网球、拳击和极限运动。为每一位运动员提供最好的运动鞋是阿迪达斯的理念,所以公司尝试引入创新的技术,通过与消费者的反复沟通,突破传统的设计和功能。现在,阿迪达斯不断坚持高品质的完美鞋的理念,能够满足消费者对高品质体育用品的普遍需求。本篇paper代写由51due代写平台整理,供大家参考阅读。

The report aims to analyze the financial, social and environmental performance of the Adidas. The first part introduces the developing situation of Adidas; and the second part analyzes the financial statement of Adidas in 2014 according to the annual report; then the third part explores the social performance of Adidas, including its performance in employee health, contributions to the community, human rights protection, product responsibility and customer involvement; and the fourth part illustrates the environmental performance, including environmental protection and waste production concerns and energy and carbon emission concerns. The last part makes a final conclusion about the overall situation of Adidas.

Adidas is a sports manufacture in German and which was named by its founder Adolf Adi Dassler in 1920. The operation scopes of Adidas are various. In addition to football, Adidas also operates the business in basketball, baseball, swimming, track and field, tennis, boxing, and the extreme sports. Providing the best shoes for every athlete is the concept of Adidas, so the company try to introduce innovative technology and break through the traditional design and function by repeated having communication with the consumers. And now, Adidas adhere to the concept of perfect shoe with high quality constantly, which can satisfy the general demand of consumer of high quality sporting goods. In order to improve the quality of life of consumers and lead the global sporting goods towards a more diversified vision. Adidas set ways to realize enterprise direction: Adidas would exchange of experience constantly with the world top athlete and coach, and make continuous research and development testing. The core values of Adidas are: performance/passion/integrity/diversity, which make the enterprise could be sustainability, at the same time, Adidas set the standard in terms of social and environmental protection (Adidas, 2016).

Adidas is a sports manufacture in German and have various operation ranges in regard to sports. Adidas has long history of operation and also experienced the decline during these years, which means that the sustainability is really important for Adidas. For the financial statement, Adidas performs not so good in the profitability and liquidity. Profitability indicators including return on sales, return on assets and return on equity are used to illustrate the ability of earning profits of Adidas. Although the DPS has increased a little bit, the other indicators such as EPS, return on sales, return on assets and return on equity are all declined. And compared with Nike, which is one of the main competitor of Adidas, have higher level. And the liquidity is also the same, no matter the level of equity ratio or the level of current ratio Nike performs better than Adidas.

As for the social performance, Adidas performed well in the social aspects in 2014. First of all, Adidas protect the human right by improving SMS worker hotline and cooperating with the governmental organizations such as International Labour Organization (ILO) and non-governmental organizations. Also, Adidas respect the women worker. Secondly, Adidas have contributions to the community by organizing volunteers to help children and refugees. Thirdly, Adidas aims to produce better products to take the responsibility of customers.

For the environmental performance, Adidas put the social and environmental issues into the business process and daily operation management, Adidas has made remarkable achievements. Take a simple example, Adidas carried out close cooperation with our Global Sourcing about the assessment of plant and employment of front-line workers, and Global Sourcing authorized it to the supply chain management of Adidas. In addition, Adidas also actively participate in cotton (BCI) initiative, in order to reduce dosage of chemicals in the manufacturing process. These are product development team and sourcing team’s efforts and they are together to create solutions for sustainable development. In addition, the green initiative makes company become more environmentally friendly.

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