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Essay代写:HP Case Analysis

2019-07-04 17:39:40 | 日記
下面为大家整理一篇优秀的essay代写范文- HP Case Analysis,供大家参考学习,这篇论文讨论了惠普公司。近年来,在多元化团队的领导下,惠普的商业模式随着全球趋势不断发展和调整。从全球来看,惠普主要在北美和欧洲市场占有重要地位。这两个市场的表现都非常强劲,亚太地区仍有很大的潜力有待开发。惠普的全球产业前景是前瞻性和战略性的。

Two Stanford University students Bill Hewlett and David Packard founded Hewlett-Packard Company (HP) in 1939 in a garage in Silicon Valley. To this very day, there is still a section on their website called The Garage to explore cases of how innovation, reinvention, and technology can be applied to change the world. Over the past 70 years HP has been focused on technological innovation and established its objectives and management philosophy with a defined global vision. HP's multiple acquisitions and restructurings in the decades since have also reflected these global corporate ambitions. In 2002, HP acquired Compaq Computer through a shareholder vote. In 2008, HP acquired EDS for $13.9 billion, and became the world's second largest IT services company. In 2014, HP issued a statement splitting the company into two separate listed companies. The personal computer and printer business was renamed HP Inc., while the enterprise services department, including enterprise-oriented products and services such as servers, storage, online devices and consultants, became known as HPE. The split was finally completed in 2015. In 2016, HPE further spun off its corporate services division (HP Services) and merged with Computer Sciences Corp. (CSC) to create an information technology service provider known as CSC HPE Enterprise Services with annual revenues of $26 billion. In November 2017, HP completed their acquisition of the Samsung printer business for $1.05 billion (HP, 2018).

In recent years, HP's business model has evolved and adjusted alongside global trends under the leadership of its diversified team. Most of HP's executives are people with decades of experience working for HP, with the notable exception of the President and CEO Dion Weisler, who used to work for Lenovo. The diversification process is somewhat incomplete but is ahead of some other tech companies—among 14 core executives there are only 3 women (HP, 2018). HP has pursued technological innovation with a human-centric management philosophy, which is different from many other tech companies, which are primarily focused on their systems and services, with people being a distant afterthought. Multiple acquisitions have made HP's organizational structure undergo cyclical changes in term of complexity and streamlining, and this has inevitably placed some subtle dangers into the core of the corporate structure while improving the company's management experience.

From a global perspective, HP has mainly a significant presence in the North American and European markets. These two markets have undergone very strong performance, with high levels of potential still waiting to be tapped in the Asia Pacific region. HP has recently returned to take the world's number one position in the PC market. Though both they and Lenovo are considered industry giants, HP's business transformation speed is higher than Lenovo. At the same time, in the field of printers, HP has begun to actively accelerate the layout of the A3 market while having an absolute leadership position in the A4 market. HP's global industry landscape is both forward-looking and strategic (WFS, 2017). For example, HP's spin-offs of its peripheral service businesses were conducted in order to seek greater opportunities more proactively in this rapidly changing market. By splitting the company into separate parts, each new company can be given independent operations, areas of focus, financial resources, and flexibility, allowing them to quickly adapt to changes across different markets and households, which enhances HP's overall competitiveness, albeit at certain efficiency costs as rear-end functions such as HR and support infrastructure must be duplicated. However, this division has also enabled HP to adapt and survive more effectively in an era of extensively fragmented markets, which require differentiated solutions to resolve and best serve.

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