A Special Material of Eternal Whiteness, Created from a Rare Mineral.
This material was developed by NiKKi Fron Co., Ltd. and adopted by the French luxury brand BLANC BIJOU as a new aesthetic material. It is the product of Japan's unique tradition and craftsmanship and attention to materials.
BLANC BIJOU was exhibited at MAISON＆OBJET at Paris Nord Villepinted, France's largest exhibition space, in the suburbs of Paris. Sponsored by Salons Francais et Internationaux (SAFI), MAISON＆OBJET is the world's most influential and closely watched trade show in the field of interiors and design. At this trend-setting exhibition, SAFI honored BLANC BIJOU with a specially invited exhibition as a "highlight material," a new material expected to attract worldwide attention in the future.
The BLANC BIJOU exhibit booth
BLANC BIJOU is a private brand incorporated in France and established by Hideyuki Kasuga, president and CEO of NiKKi Fron. Since its establishment in 2009, BLANC BIJOU has been working diligently to build a global brand. Kasuga and BLANC BIJOU have both enjoyed a long connection with France, one of the world's great centers of culture and fine art. Determined to choose France as the stage from which to launch BLANC BIJOU as a global brand, Kasuga exhibited BLANC BIJOU at MAISON＆OBJET, to enthusiastic reviews.
One organization quick to remark on the special-invitation exhibition of BLANC BIJOU at MAISON＆OBJET was Japan's Ministry of Economy, Trade and Industry (METI). In a statement, METI noted: "This event is a historic achievement. By its efforts, BLANC BIJOU is providing a tangible example of Japanese manufacturing, through which people around the world can come to know and understand the goodness, strengths and traditional culture of Japan. "Sharing this view of the value of the exhibit was Japan's Ministry of Foreign Affairs, which honored BLANC BIJOU with a reception at the residence of the Japanese ambassador to France on the eve of the opening of MAISON＆OBJET, January 19, 2012. On the day of the reception, some 200 prominent figures from the worlds of government, finance and the arts attended. Amid a warm and convivial atmosphere, many guests expressed words of congratulation and interest in the intriguing new brand.
For a more detailed description of the reception, please follow the link below to view the website of the Japanese Embassy in France.
(The Japanese Embassy in France)
List of speakers
Ichiro Komatsu, Ambassador of Japan to France
Etienne Cochet, director of SAFI
Tetsuya Watanabe, manager of Creative Industries Section, METI
Yoshihide Watanabe, vice president, Tokyo Chamber of Commerce
Nelly Rodi, vice president, Paris Chamber of Commerce
Kasuga delivering a speech in French at the receptioin
At the reception, many kay representatives of Japan's government and business world were in attendance. METI sent a delegation. The Japan Chamber of Commerce (Kasuga is a member of this body and of the International Business Committee of the Tokyo Chamber of Commerce), recognizing the value of this opportunity for international business exchange between Japan and France, seconded directors from the Tokyo Chamber of Commerce and Nagano Chamber of Commerce. In all, a delegation of 20 key members of these bodies attended the reception.
At the reception, Kasuga explained the BLANC BIJOU material to guests in attendance.
Other supporting organization in France welcomed BLANC BIJOU's exhibition at mAISON＆OBJET and attended the reception. These included the Japan Foundation in Paris (Maison de la Culture du Japon a Paris), the Japan Chamber of Commerce in Paris, the Paris Chamber of Commerce, Comite d' Echanges France-Japonais and Fondation France-Japanais Sasakawa. Comite d'Echanges Franco-Japonais took the lead in creating a caluable forum for exchange with the Japanese delegation.
Attendees admiring BLANC BIJOU exhibits at MAISON＆OBJET
At this year's MAISON＆OBJET, a French brand born of Japanese technology and French artistic sensibility, was exhibited in a dedicated booth. Showcasing the attraction of the material to maximum effect, the booth provided all attendees with an opportunity to experience the aesthetic appeal of this truly unique material.
The BLANC BIJOU booth at MAISON＆OBJET
NiKKi Fron, the manufacturer of BLANC BIJOU, maintains the most nigorous production controls. With renewed determination, this company is devoting itself to delivering unique products of the highest quality, from materials to the latest products, to customers around the world.