BMW is a German multinational company. Founded in 1916 as an aircraft engine manufacturer, the company is now famous for producing automobiles and motorcycles. After 100 years since its creation, BMW sold over 2.1 million cars, along with catering employment for over 100,000 people all around the world.
Now BMW is the second biggest luxury carmaker of the world, after Mercedes-Benz.
The company got its professional logo design revamped for the 6th time since 1917 – the year when BMW launched its first logo.
This new logo design has a blue-and-white pattern at its center. Blue and white are the colors of BMW’s home state of Bavaria in Germany. The fact about flag color also cancels out the myth that spun around the world for years, interpreting the company’s logo design as a propeller as it was portrayed in the 1929 ad.
This new logo design portrays a more minimalistic look to go along with the latest logo design trends. According to the company, this new professional logo design will only be used for documentation and branding purposes for the digital age.
Although BMW is making efforts to connect with the new generation, the millennials are finding it hard to go along with this new branding technique. They feel more related to the heavily designed 3D effect logo design.
While this debate of liking this new logo goes on, the company also gets hit with the worst news facing a massive loss of its history. They have suffered a downturn in demand and record-spending after years of growth.
Many say the reason behind this loss could be because of their rebranding. However, ups and downs are part of business deals. It’s time to wait and see what new measures the company takes to regain its profit rate.
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