DissertationThe gothic elements of Tim burton's work

蒂姆•伯顿被誉为好莱坞的鬼才导演，其电影作品具有非常多的哥特元素。对蒂姆•伯顿作品中的哥特元素不能仅仅停留在印象式的表层描述上，而应该对他电影的深层意蕴进行具体的阐述。利用这些哥特元素，蒂姆•伯顿用自己的方式为人们塑造了一个个纠葛不断然而又不失温情的异化世界，用以表达他对哥特的另类解读。下边给大家分享一篇优秀的论文范文- The gothic elements of Tim burton's work。
Today, in the film industry has been developed include famous director often have their own living subjects, such as Tim burton, however, for years like one day to favor the gothic film is rare. Unlike other goth films, which aim to dazzle people with dark, cruel and terrifying scenes or attempt to make people understand the complexity and depth of the world in tragedy, burton has no intention of creating a fantasy world for others. This paper analyzes the gothic elements in burton's works from three aspects: the expression form of gothic elements in his films, the tenderness of gothic narration and gothic connotation.
Today, in the film industry has been developed include famous director often have their own living subjects, however, such as "Hollywood acting" Tim burton years like one day to favor the gothic film is rare. Originally from Disney, burton worked as an animator for animated films, so much so that in later film making, burton apparently continued his career as an animator. Most of his works are intermingled with reality and dreams, full of magical and daring imaginations. Strictly speaking, the gothic film is not a specific type, Tim burton's film should be a gothic elements. And burton, the biggest characteristic is that, with other gothic elements of the movies or to put in a lot of money, with dark and cruel, horrific scene to stimulate people's attention, or to make people understand the world in the tragedy of complex and profound, burton and not intentional to create a fantasy world for others, of his movies is more like a child to draw enchanted self. ? Tim burton's special doesn't mean he's not imitate or study, in today's market, Chinese culture is actually not a lack of hero fantasy book series, martial arts novels, literature, in the film industry is not a lack of strong personality and acting director of the live audience, and the market, for audience is keen to fantasy and dark. However, for a variety of reasons, the development of gothic films in China has been hindered. Thus Tim burton this however the gothic elements, but it can make tender feelings of strangeness film pattern undoubtedly will become China's gothic breakthrough of an important export. Therefore, it is undoubtedly necessary to further explore the formation and manufacturing process of gothic elements in burton's films.
No matter whether there is a profound exploration of the spiritual world of the main characters and the meaning of human self-existence behind a gothic film, it is undeniable that the most important element of gothic is to stimulate the audience's senses.
Burton is most impressed by the film, which is designed to be strong. In the comic cartoon zombie bride, he still conveys a sense of sepulchral terror to the audience. Young victor is undoubtedly a life in the dead man, however, erroneously met dead long girl Emily, and connects the grave and Yang community is eerie forest roads, in the forest, dead branches of the trees towering, trunk, white around the grave on the ground, it is suggested to victor distance is more and more distant from the real society, more and more close distance from hell. And the moment victor hangs his wedding ring on a dead branch, he goes to hell and sees the skeletons dancing. Horror scenes like these have been featured in films such as burton's Alice in wonderland.
Voice is also one of the important means of narration in gothic films. In sleepy hollow, burton can claim to have perfected gothic sound. To the sheriff was beheaded a as an example, the first is the sheriff in the cemetery and protagonist crane conversations, at this time the score to the cello weak, and mixed with sheep queasy, low hum and getting closer and closer to the thunder, and the sheep run hoofbeat is started because of panic, this means that the headless knight line lives, is approaching, in this did not see its person, smell its voice first way apply colors to a drawing the atmosphere of terror. As the headless knight emerged, his horse began to whine, and the sheriff gave a loud gasp and gasp of terror and despair. The sound of the headless knight cutting the sheriff's head with his sword made every step of the decapitation clear. In the end, with the headless rider riding off, crane fell heavily to the ground, and the whole process was fully and truly presented in the way of auditory stimulation, with great artistic expression.
Tim burton as an autistic genius, is no stranger to lonely experience. Loneliness is an important narrative theme in many of his films. Long before the British born "? harry potter, the famous children's literature writer roald darfur in" Charlie and the chocolate factory "fully showed his ingenious conception. This also makes the subsequent remake meet with seemingly insurmountable difficulties. The imagination of the original work is so fantastic that it is easy to transform the original work into a flow picture with flat plot and lack of creativity with a little carelessness. For Tim burton, however, he have to do is not just simply remake, but the repeated perusal, to master the premise of the story he essence, add personal imagination to make a new creation. This was agreed upon by the people who worked together on the film. After complete build of the story, in choosing Willie wonka star, burton again without hesitation? chose Johnny Depp. For burton, willy? wonka is not a man like his rigorous dentist father, but a real, unexpected, "freak" everywhere. And personality is also prominent, and there have been a number of cooperation with burton Depp is undoubtedly the most appropriate candidates, in respect of the modelling of wonka, is apparently nobody understand by reference to the same superstar Michael?
In "Charlie and the chocolate factory", Mr Wonka is a tortured by loneliness monster, under the control of strict father, wonka's childhood is a nightmare, so he fled from the family and created their own great achievement, namely his chocolate kingdom, but in the end he want, but the chocolate factory entrusted to a trustworthy children, to rediscover his father's favor. Because wonka in childhood have no proper warmth, in adulthood and because of his strange and by others as a heterogeneous, itself is tired of dealing with the hypocrisy of the adult, so wonka extremely like a child, he has his own itself is still a wayward child, he on the little hero Charlie saw his yearning everything, he used his wealth to help Charlie family out of poverty, oneself also recovered the lost father, when he found a dentist father plastered with their pictures on the wall, suddenly realized that in fact always loves his father, since then life is no regret. Wonka finally obtained the warmth of the ending, is actually he had had for so many years of loneliness at the expense of, Mr Wonka, pale face, in fact, is the symbol of his daily life, he can't communicate properly with others, indifferent to the sufferings of others also, he can only put all his passion into the factory, the factory, the more bright, more highlights the wonka poor interpersonal relationships. Although the ending of Charlie and the chocolate factory as a children's film is bright and sunny, the pain of growing up in wonka behind it cannot be ignored.
Death is in the depth of fear of human beings. It means that people have to go back from nothingness to nothingness. Similarly, in big fish, burton tells the cruelty of death with a story full of magic and metaphor. For will, the hero, and most of his sons, the tall, powerful father as a child is an omnipotent god. As he grows older, the father's role will gradually fade away and even become the object of contempt of his children. His father, Edward, had spent his life telling fantastical adventures that he had made up, repeating them so often that they were embarrassing and repulsive. Will was naturally contemptuous of this, but all fathers would die one day, and only when his father was dying, and only when his life was dead, would his son think again, who was he? What did he do? How would he evaluate his life? Will now despite the adult world is no longer tired father beautiful fairy tale, the colorful was gone, death in for understanding between father and son, at the same time, also makes will truly realize it, for their loved ones, there is no need to distinguish between so-called true and false, those who give life rainbow color, sometimes than presents you with pale life the truth are more worthy of respect and trust. No matter how well a son grows up, the death of a father means a change of fortune. The same is true of Edward scissorhands, who, despite being a robot, has a heart as sensitive as a human. His helplessness and loneliness actually began with the death of his "father" old scientist. That Edward had not been built perfect, he can only live alone in the old scientist bequeathed to his black castle, once he's out of your black castle, no father's blessing, he can only be unprepared to live among people's prejudices, and he finally choose the way to go back to the black castle is to pretend death, because death is the only the most decisive split. It is precisely because of the cold image of death that the audience can feel how beautiful the story presented by the father in big fish is, and how poetic the love between Edward scissorhands and king in Edward scissorhands is, because fear of death gives birth to the courage to cherish the moment and face life.
Than the foregoing is a warm and bright color film, the elder brother in "sleepy hollow" flavour is undoubtedly more thick, specially for thick red blood close-up shots, the scene of the sky blue dark under the fog, the highlight of full-bodied amorous feelings of the middle ages, they created a charm mysterious dark atmosphere, coupled with "the headless knight" hand up sword fell off the sheriff's head of bloody screen, the actor's makeup and dress also fully embodies the gothic characteristics of The Times. It should be said that "sleepy hollow" fully continues the elements, mood and beauty of goth films explored by christensen since the birth of goth films such as "sorcery in the past" and maonaugh in "nosferatu the vampire". "Sleepy hollow" of the book is "the father of American literature," said the Washington Owen's classic "sleeping valley legend", the book itself is full of breath of terror. But there's something romantic and dreamy about it, like the romance between katrina and Ryan. This is burton's most handy story. The story is full of mysterious and frightening elements of hate. The first is about the legend of the headless knight. According to the legend, the headless knight killed people again and again because his head was cut off by others in the war, so he was haunted by huge hatred and tried to find his head by beheading others. In crane's case, the truth is that katrina's stepmother's hatred of her father, rich guy vatlaso, for seizing her family's property is what really matters. In order to highlight the film gives a person the unease, manufacturing burton is a kind of attitude makes the stage to decorate the landscape of the interior, while the exterior has chosen a British clearing, branches, tombstone, pagan symbols such as jointly create a feeling of deep, dark, and this kind of creepy again and finally crane and katrina escape sleepy hollow in New York for the end of all's well that ends well is in stark contrast.
Gothic elements in the works for Tim burton can't just stay on the surface description of image type, and should be deep implication of his detailed in this paper. The emotional depth of burton's films shows that his films have a unique aesthetic. The first thing burton has to explain is the warmth of family. Locked away by his parents as a teenager and unable to communicate well with his grandfather, burton spends much of his time alone reading horror books and movies, so that he actually craves a harmonious parent-child relationship. For example, Charlie's family enjoyed being together in poverty and poverty. For example, Edward loved will, and the old scientist loved Edward's father. The second is kindness. Burton once used the light of night as a metaphor for the marginal figures in his films. For burton, the shape of the eccentric, eccentric person, in fact it is possible that the flesh and blood, such as Edward scissorhands ugly weird and natural disposition is timid, he is willing to cut out beautiful hairstyle and gardening for others, but in others still have misunderstanding and prejudice to him, he didn't want to hurt anyone in the past, but chose to leave silently. When king showed affection for him, he considered that he could not hug his beloved woman because of his scissorhands so as not to hurt her. On the contrary, the well-dressed "normal people" might instead have a selfish, cold heart, such as challenging the parents of the other children in the chocolate factory with Charlie, who not only had their own shortcomings, but passed them on to the next generation. And as in the "corpse bride" strangulation Emily happiness of those people, they will be a girl eager to the truth of killing and nobody feels responsible for this, if not victor, pure and kind girl Emily would do for love and marriage and can only be a forever growing corruption of zombies.
In recent years, there have been many scholars to focus onto? Tim burton's film works, Tim burton in his own way for people to shape the individual entanglements constantly and do not break tenderness of alienated world, however, to express his alternative interpretation of the gothic, we should not simply to look at. For ordinary people in the world of hard and pain, especially topics such as loneliness, death, and hatred, Tim burton is has deep experience with compassion, he the gothic elements in the movie to stimulate the audience is not so much in fear, than to give the audience a sense of security. To a large extent, burton is reflecting hope with goth, purifying people's minds with movies, and implying the possibility of love and ultimate redemption with a spiritual power.
希望大家看完之后都能有所收获。

Miyazaki movies

宫崎骏是日本非常著名的动画制作人，他的电影对现代社会、和政治等问题进行广泛关涉性的反映，并且在作品中从可持续发展的角度对历史发展进程中人性的发展，人类与自然的关系等内容进行了深刻的反思。下边给大家分享一篇优秀的论文Miyazaki movies。
With the continuous development of film technology and the increasing of film types, animated film has gradually become one of the important types that cannot be ignored in film art. In a nutshell, animated film takes animation as the expression form and artistic expression technique of film art, and expresses and interprets the content, plot, characters and theme thoughts of the film through animated pictures. From the perspective of the development process of animated films, so far, in the historical stage of world animated films, western animated films and Oriental animated films are mainly represented by the animated films created by American Disney animation and Japanese boy jun respectively, and have obvious cultural differences. In the movie of the narrative process, the Disney animated film on narratives favor's prose, brief and to the point to define this plot of the film, and to shape the exaggerated characters, narrative is full of bizarre, absurd, interesting strong story content such as artistic technique of expression and form of expression as the film. On the other hand, the animated films of hayao miyazaki, no matter in the natural environment, social environment or the characters in the films, are basically consistent with the real life, and have the classical aesthetics in traditional Japanese culture such as implicitness, elegance and sentimentality. At the same time, miyazaki hayao's animated films are full of modern elements. The ingenious references of modern elements make the films also have modern aesthetics. That is to say, in animation film, appropriate hayao miyazaki Japan's traditional culture in classical aesthetics and modern aesthetics that exist in the real life, as a medium, the carrier of the contents of the works, such as characters, themes, detailed and vivid performance, in the art of animation film entertainment properties at the same time, through the cultural connotation of the film art performance activities of Japanese culture and world cultural ideas and make a deep and comprehensive reflection, causing the audience for the culture of thinking, human development and other problems, make animated films has cultural value and practical significance. Taking some of miyazaki's animated films as examples, this paper probes into the coexistence of classical aesthetics and modern aesthetics in miyazaki's works, in order to show miyazaki's unique artistic expression skills, ways and methods, as well as the unique artistic charm and value of his animated films.
In the description and evaluation of miyazaki's animation works, media, critics and audiences often focus their evaluation on the description and expression of Japanese native culture in miyazaki's works. In other words, the local culture in miyazaki's animation works is an important factor that constitutes his film content and theme. For example, miyazaki hayao's animated films often use Japanese culture as the background elements to construct a fairy tale film context full of magic charm and infinite beauty. At the same time, based on this, the content of the film, the characters and the theme, such as the artistic expression activities. However, it is precisely because miyazaki has used a large number of Japanese cultural elements in his film artistic expression activities that his films show sincere emotions while presenting a strong classical aesthetics with traditional Japanese culture.
"Ai" is a classic of traditional Japanese culture artistic technique of expression and aesthetic thoughts, refers to the literature or other forms of art activities in the process, the creator will by the works of blend of subjective emotion and objective existence, so things in the works and landscape, environment and other objective factors and the characters of the creator or work, the combination of the inner world of the reach of so-called "nature and humanity" art realm. Among them, "ai" refers to praise, joy, pity, resonance, beauty, sadness, disappointment, moved and many other emotions and emotions. In the process of animation film creation, miyazaki skillfully applied the artistic expression technique of "wu ai ai" in traditional Japanese culture, paying attention to the unity of the natural environment and characters, story content and plot development in the film. In other words, in miyazaki's animated films, the setting of natural environment and scene is closely related to the shaping of character images and the narration of story contents, which reflects the artistic feature of "wu ai" in the classical aesthetics of traditional Japanese culture. For example, totoro, an animated film created by miyazaki based on stories he heard in his hometown when he was a child. In terms of picture composition, in the film "my neighbor totoro," miyazaki USES pure and simple colour in the film the outline of extremely agrestic breath, lush trees, the dappled sunlight through the trees, branches and leaves and flowing streams, colorful flowers, and in the depths of a forest is only able to see the elves of children, etc., in such a composition with the Settings of the scene, foil gives the human desire for peaceful and serene, peaceful life. When the little girl is lost in the rain night, the scene of the forest where the dragon-cat spirit holds an umbrella for her makes people feel unexplainably touched, which is the remarkable expression of "wu ai ai" in the classical aesthetics of traditional Japanese culture. In terms of the story content, plot development and character image building, the film "totoro" takes Japanese countryside and forest as the main scene of the story's occurrence and development, and tells the adventure experience of xiaomei and xiaoyue2 sisters in the countryside and forest to guard the elves totoro. It emphasizes two sisters' kindness, lively and naughty personality, as well as their lovely and friendly personality. Miyazaki describes the scenes and plots of the two sisters' friendly relationship with the goblin totoro in a reasonable way in the film, presenting incisively and vividly the thought of the "material sorrow" spirit that human beings live in harmony with nature. Of course, in the creation and artistic expression of "totoro", miyazaki also chose music with Japanese national style as the background music, which provides favorable conditions for the expression of "wu ai" aesthetics in the classical aesthetics of traditional Japanese culture. For another example, in the movie "the leopard cat", miyazaki miyazaki sings the Japanese children's song "cat, cat, shall we play?" As the beginning of the film, the documentary USES the third person perspective as the narrator to describe the original quiet and peaceful living environment of the leopard cat. Later, the film narrates the flourishing human society and the declining natural environment by means of comparison. In order to show the disturbance and destruction of human society's economic development to natural environment and biological creatures, miyazaki highlighted the destruction of large industrial construction machinery to the original villages in the picture of the film. With the farmland full of crops and fruit trees gradually disappearing with the construction site, the world of leopard cat was threatened, and the contradiction and dispute between human and nature became more and more obvious. In the process of expressing the content of "human and natural disputes", miyazaki's expression of the decadent scene of nature, as well as the emotions and emotions such as the dissatisfaction and helplessness of leopard cats, is a manifestation of the sadness and resentment of the Japanese classic aesthetic "material sorrow". Such classic aesthetic artistic temperament in the film "the leopard cat" miyazaki hayao to investigate the economic interests of mankind, unrestrained destruction of the natural phenomenon of the phenomenon was revealed and criticized. Thus, in the process of animation film of artistic expression, hayao miyazaki will classical aesthetic "cry" as the construction of film language environment favorable artistic technique of expression, in pursuit of more in line with the artistic conception of mood, emotion, further to the film contains profound expression, humanistic care for interesting and thought-provoking.
In addition to using "wu ai ai" as an effective technique of artistic expression in the film, miyazaki hayao also used the national element with simple and simple characteristics in the creation process of animated films as an important factor that constitutes the film scenes, story plots, ideological themes and other contents. For example, in the film "spirited away", hayao miyazaki, according to Japanese traditional architectural style in the film created a paranormal does not belong to human town, the town can be found in ancient books recorded in myths and legends, such as the mother tang, CAM, white dragon, etc., at the same time, the people on the town from clothing to food habits and the life of the people of traditional Japanese. In spirited away, the story of the chihiro family lost in the depths of a forest dovetails with the story of a mountain god named "bird dog" in traditional Japanese folklore who takes people who are lost in the mountains and forests into a different world. In addition, miyazaki chose the wooden village bow, who is good at the national music activity, to perform the final song of the film. The melodious music combines with simple and simple Japanese folk elements to perfectly present the classical aesthetics in the traditional Japanese culture. For example, in the film princess mononoke, miyazaki made a realistic artistic description of Tokyo ruled by the muromachi shogunate from the 14th to 15th centuries, and emphasized on the nobility and martial arts influenced by zen Buddhism. In the meantime, miyazaki takes this as the background of the film, telling about the conflicts and wars between human beings, gods and the nature of the shrimp yi tribe in northeast Japan at that time. The god and curse involved in the film is miyazaki hayao's interpretation of Japanese traditional culture of myths and legends and zen culture represented by beishan culture. Therefore, we say that in the process of artistic expression, miyazaki hayao not only relies on "material sorrow" to realize the artistic conception construction of the film, but also USES the plain and simple elements of nationalization to inherit traditional culture, so as to make the film more historical significance and appreciation value.
In the process of artistic expression, miyazaki hayao's animated films have shown the traditional Japanese culture from multiple perspectives and comprehensively. As technology learning technology for the role and influence of human life gradually strengthen, hayao miyazaki will also be a lot of modern and future science and technology, culture, politics, economy and other elements into their works, by abstracting or symbol of artistic technique of expression, such as social reality of the situation and existing problems of reveal and reflect the animation films on the sensory and mental has strong modern aesthetic.
From the appearance, the modern aesthetics of miyazaki hayao's animated films are mainly reflected in the extensive implications of his film content for modern or future social science, technology, culture, politics and economy. For example, in the movie "city of the sky", miyazaki made detailed and detailed descriptions of the aircraft and other relevant content, and invented the civil flapping aircraft, civil flying passenger ship, huge military flying warship and so on. In the film, miyazaki has not only portrayed the aircraft in a detailed way, but also successfully shaped the characters of various levels, such as the mysterious girl hida who is of royal descent, the boy bass who works as a mechanical worker in a mine, and the spy of the government intelligence agency romulska. Miyazaki has accurately described the aircraft and characters in the film city of the sky, and narrated the military, political, social and other contents involved in the film, so that the whole film has the artistic characteristics of magic realism and modern aesthetic sense of The Times. For example, in the movie nausicaa of the valley of the wind, miyazaki also USES magic realism to describe the living environment and the survival and development problems that human beings will face after 1000 years, and he also gives rich expression to the conflicts between human and nature. From a wide range of aspects of relevance, the modern aesthetic of miyazaki's animated films is manifested as the incisive revelation and reflection of his works on modern social politics, economy and the development of human civilization.
In essence, miyazaki's film is not only a comprehensive reflection of modern society, economy and politics, but also a profound reflection of human development and the relationship between human and nature in the process of historical development from the perspective of sustainable development. Movie "my neighbor totoro", or the movie changed civet cats ", from the point of view of the theme of the film, through the description of the mysterious natural beings, hayao miyazaki performance in ongoing modern human society in the process of construction and retrofit for the destruction of nature, which was a good natural environment cannot be preserved for a long time and development. In the movie "valley of the wind", the reason why human beings have to survive in the hellish horrible environment is that human beings have to destroy the natural environment in order to constantly satisfy their own desires, so that various fungi have large-scale invasion on the human world without natural barriers. In spirited away, miyazaki USES the image of a bedraggled, unclean river god to accuse humans of polluting the water supply. Chihiro's parents turned into pigs because they did not obey the shop assistants' rules to steal food, expressing miyazaki's contempt and disgust for the ugly side of human greed. Of course, in spirited away, miyazaki also USES faceless man, small white dragon and other characters to imply human's ever-expanding desire, while chihiro's work and life experience in the town represent miyazaki's inner longing and desire for human redemption. It can be seen that in miyazaki's animated films, both the artistic expression techniques of magic realism and the local cultural elements full of traditional classical flavor are only favorable tools for miyazaki to express and express his emotions, emotions and thoughts. The profound reflection on the sustainable development of human nature and the relationship between human and nature is the obvious artistic feature of modern aesthetics in miyazaki's films.
To sum up, in hayao miyazaki animation film art activities, flexible, clever use of its artistic technique of expression, sui generis succeeded in Japan traditional classical aesthetics and modern aesthetics together with characteristics of abstraction, the work has the beauty of classical and elegant, reserved, and under the modern art form but also has profound connotation, for Japan, and the east has made outstanding contributions to the development of animation films, and provides a good lesson.
希望大家看完之后有所收获。

Marketing of stage art products

舞台艺术的服务性质，由于表演者的水平千差万别，其市场价格会差之千里。对于这样一种形式的市场产品，其销售从来都是既艰难又不稳定的。它的不确定因素极多，其不可预见性和弹性都要大的多。舞台艺术可以借鉴一般的企业营销理念和方法，创造积累自己的方法，树立自己的行销理念。下边给大家分享一篇优秀的论文Marketing of stage art products
The production and marketing of various artworks are no different from ordinary commodities, especially the physical artworks. Apart from the character of the artworks themselves, they are almost the same in the market. But the stage art has the unique nature, therefore his production marketing behavior also has the characteristic.
Stage art is different from works of state in two aspects. One is its service nature, the other is its immediacy.
The service nature of stage art, because the level of performer varies greatly, its market price will vary greatly. This nature of service is restricted by human emotion and emotion, as well as cultural background, artistic level and site hardware.
The so-called immediacy, that is, it is ephemeral, it leaves only impression, is emotion and emotion, remains in memory, what the buyer enjoys, is only the emotional infection on the scene, is a pure spiritual enjoyment, is the aesthetic enjoyment which cannot be touched or left.
Sales of such a market product have always been difficult and volatile. It has so much uncertainty that its approach is very complex. The art performance group's marketing problem, than the general enterprise product marketing is more difficult, its unpredictability and flexibility is much greater.
Aesthetically, different levels of art have different levels of audience, of course, there are different levels of art groups to occupy. This type of market segmentation is important to marketers and to group leaders. Art marketers, while acknowledging the significance of the distinction, would like to see the boundaries not so dead, but to try to get them close to each other, because only in this way can they expand their audience.
Whether foreign or Chinese, performing arts groups generally receive funding from three sources: the government or sponsor; the sponsor; and the box office. That is to say, the minimum box office income should occupy a third of the share.
In addition to seeking government subsidies and social support, arts administrators must devote a considerable amount of energy to research and increase box office revenue.
For art itself, both popular art and high art must emphasize quality. This is not a simple thing. For a responsible artist, it is far from enough to only give the audience the technology acquired through hard training. What the audience wants to see and hear is the art that has been recreated by the artist and can arouse aesthetic feelings and associations. The improvement of art quality must combine innovation, aesthetic value and social pursuit. Only the combination of these three can have quality.
Some carefully investigated data show that there is a large gap between the number of people who enter the performance venue as spectators and the number of people who are interested in the arts but do not enter the performance venue. What's the reason? A big part of it is not being allowed in. Most of our events are still in the small tower of gold, and many more ordinary people don't know where the theater is going, how to buy tickets, how to buy them. The official and business style developed under the planned economy has no less impact on the festival than the business community, or even more so. We know that some western art marketers, as well as Japanese art marketers, work hard to attract audiences to the venue. The first thing they did was to pass on to the viewers where the places were and how they knew there was something to see. Marketers go door to door, sending letters and making phone calls. Japanese art marketers have even offered to make a play as household name.
China now also has Internet agencies for ticket sales, but only a dozen points, and the coverage of art propaganda is still small.
On the one hand, stage art can learn from general enterprise marketing concepts and methods; on the other hand, it must create and accumulate its own methods and establish its own marketing concepts, so that it can stand in the market. How to create and accumulate your own marketing? Three things must be done:
The art market is not ready-made. It is not usually regulated as a fixed place by the government, like a farmers' market, and it generally does not form a centralized market like a Broadway street in New York in the short term. It is mostly scattered, formless and loose. This is to rely on the performing arts groups to build their own performance venue, so that it forms a climate, forming an aesthetic separation.
Finding such a niche market is crucial for a performing group. Isn't the audience "barred from the door"? Form their own division, that time do not look for the viewer, the viewer also learned to actively look for you.
I took the initiative to find the market and establish my own aesthetic partition, just like watching acrobatics to tianqiao in the old times, watching Peking Opera to huguang guild hall, drinking tea and listening to books to the teahouse, which cultivated my viewing group and established a normal aesthetic relationship.
None of the operators will stick to a position permanently. When its business grows to a certain extent, it is natural to be dissatisfied with the status quo. How can we envisage a static art market? All commercial markets are constantly changing, the market is constantly changing, and the audience is always changing, all of which require marketers to treat it dynamically.
To treat the art market with a dynamic concept, the most fundamental is to constantly expand the position. Eat this with your mouth, look at that with your eyes, and think of the other. Today's face is middle-aged, we should think about whether we can expand to the young, today is the old, we should think about whether we can attract the young, this is the true color of a marketing person. There is no market to find the market, the establishment of the market, with the market to think of expanding the market, this is the law of marketing.
It takes skill to attract an audience; It takes skill to keep an audience that's already here.
First of all, we should do everything possible to improve the quality of art, constantly innovate, and constantly renovate in the same way as material products. Every season, there are new works that fascinate people every year, giving viewers endless imagination space. Every time we get something, every time we can enjoy endless happiness. This is the most important one.
Second, create ways to stay in touch with the viewer. The Japanese four seasons theater company has established its own membership system, which can become friends of the four seasons without spending much money. The troupe sends information to them from time to time and sends them a list of new plays every month, and they can enjoy discount with membership card.
Thirdly, it is necessary to make efforts in the theater and performance services to really think what the audience thinks, and even create convenience that the audience cannot imagine. The Japanese four seasons troupe has set up a soundproof but unobstructed glass room at the back of the auditorium, so that those with children can watch the show, and their children do not affect other audiences.
In a word, the core of stage art and culture product marketing industrialization lies in: it is necessary to give priority to viewers and make a breakthrough in market segmentation. We firmly believe that continuous exploration and practice will usher in the rapid development of China's performing arts production and real prosperity of the performing arts market!
希望大家看完之后都有所收获。

Innovation of stage art

随着数字化技术的飞速发展，如今新媒体艺术对传统舞台艺术造成了巨大的冲击。所以在传统舞台艺术中适当的加入新媒体技术，已成为舞台艺术创新以及发展的必然趋势，并在这一基础上，形成了一种新生行业，即新媒体舞台艺术设计，也可称作数字舞美影像设计以及舞台视频设计等。艺术家们通过融合传统舞台艺术、颠覆经典艺术以及巧妙运用新媒体技术等方式，实现了对舞台艺术的创新，并促进了舞台艺术的良性发展。下边给大家分享一篇优秀的论文Innovation of stage art，供大家参考学习。
In China's rapid popularization of Internet technology today, people through the Internet platform can enjoy various types of performing arts, make the traditional stage art gradually decline, at the same time, due to the traditional stage art forms and technique of expression have been unable to keep up with The Times development, let our traditional stage arts, such as drama, acrobatics, magic, and martial arts, etc., will face no one appreciate. Therefore, in order to avoid this phenomenon effectively, it is necessary to innovate the stage art so as to promote the benign development of the stage art on the basis of preserving the traditional culture and art.
Stage art has two meanings. First, stage art refers to the art performed on the stage, among which the most representative is drama, folk art, dance, acrobatics and martial arts. Secondly, stage art is more comprehensive, which refers to the combination of time and space, which is composed of the stage, scenery, props, lighting and other factors such as space, shape, color, texture and activity. Simply put, it is a variety of media serving actors.
The stage art also experienced the following stages in the development process: the early stage art merely served the actors' performance, including making up, costume performance and costume borrowing, etc. In the later development process, the model of using the stage set to highlight the performance atmosphere appeared again. After the outdoor stage turned to the indoor stage, the stage art derived the three-dimensional stage space shaped by stage lighting, sound equipment and stage machinery, making the performance of the actors more acceptable to people. In recent years, with the continuous development of science and technology in our country, the technology and equipment related to the stage art also appeared a rapid change, stage art design gimmick also emerge in endlessly, on the one hand provides the actor a various conditions are relatively complete performance space, on the other hand also let the audience get more perfect visual perception. For example, the CCTV Spring Festival gala in recent years has adopted many advanced technologies, such as digital projection, LED display, etc., so that the stage effect of the gala has shocked millions of audiences.
The combination of two or more forms of stage art has become an important means of stage art innovation. China has achieved good results in this field, among which the most representative is the acrobatic ballet "swan lake" staged in the kremlin in Russia ten years ago. It ingeniously combined Chinese traditional acrobatics with western classical ballet to create "swan lake" with Chinese characteristics, bringing new vitality to this classic. It is not only an innovation of stage art, but also brings considerable economic and social benefits. However, not all stage art can form new art through integration. The key is whether the artist can discover the common points between these two or more stages and find new growth points after integration. Like acrobatic ballet swan lake, ballet, and acrobatics artists in the fusion, not only to deal with good relations between ballet and acrobatics, as well as to the relationship between the "fusion" and Tchaikovsky music, the latter processing difficulty is relatively large, but in China the artist's work together, the adaptation of "swan lake" won the recognition of people all over the world. Therefore, the above problems should be properly handled before the integration of stage art, so as to promote its healthy development while innovating stage art.
The most direct manifestation of the word subversive in the stage art is the adaptation of the classic play. Although some experts and scholars believe that the subversion of the classic plays is to desecrate the classic works, in practice, we can find that it is easier for the public to adapt or even subvert the classic plays in this way, and a new idea, namely the aesthetics of postmodernism, has been formed. For example, the Chinese acrobatic ballet "swan lake" only combines ballet and acrobatics skillfully, which does not make great changes to the original drama, while the "male version of swan lake" launched by the UK ADAPTS the plot and dance movements based on the original music. Director maxiubonn not only rewrote the plot of swan lake, but also changed the image of the leading actor. The play has been widely questioned since it was staged, but this bold innovation has been a huge shock. In addition, rosenkranz and guildenstern, which was adapted from Hamlet by British playwright stobal, is also a representative of the subversion of the classic, which is also questioned and criticized, but also accepted by the public. This is another way of saying that the classics are no longer sacrosanct. In this way, people can develop another understanding of the classics. Thus it can be seen that the innovation of traditional stage art should be based on a full understanding of the original work, dare to think and dare to do, and dig deeply into a certain point or a few points, so as to lay the foundation for later adaptation.
New media art, also known as digital media art, is a new type of art formed mainly by relying on digital technology. Common new media arts include computer 3d animation design, projection technology, laser set, digital sound control technology and other advanced high-tech means. In our country's digital technology rapid development today, the new media art also caused a huge shock to the traditional stage art, but did not dissipate the traditional stage art, under the joint efforts of the artists, new media art and properly handle the relationship between the traditional stage art, in the traditional stage art appropriate to join the new media technology, has become the inevitable trend of stage art innovation and development, and on this basis, formed a new industry, the new media art design, stage can also be called a digital stage video image design and stage design, etc. For example, in the 08 Beijing Olympic Games opening ceremony, using a variety of new media technology in our country, for the people of the world has brought the unprecedented magnificent visual enjoyment, people are also feeling the Chinese stage in what amazing image technology and the creative comprehensive strength, and from this moment on, China opened a new chapter in the choreography also.
Since the end of last century, all kinds of new media technologies such as spring, while the traditional stage art because of its "frame type stage" dependency and gradually decline, at the same time, it is in life, convey aesthetic feeling and reaction has significant limitations in such aspects as the audience, and under the background of digital image technology spread rapidly, lost a lot of the audience. In order to solve this phenomenon, artists have added new media technology into traditional stage art, and realized the ingenious integration of new media art and traditional stage art through continuous attempts and explorations, and provided guarantee for the development and innovation of traditional stage art.
To sum up, stage art is an indispensable part of Chinese traditional culture. Its innovative development can not only meet the people's increasing spiritual and cultural needs, but also further inherit and carry forward the treasures of Chinese traditional culture on the premise of enhancing the soft power of national culture. With the continuous development of science and technology, artists have realized the innovation of stage art and promoted the benign development of stage art by integrating traditional stage art, subverting classic plays and skillfully using new media technology.
希望大家看完之后有所收获。

The lens language in animation film and television

镜头语言，指的就是运用形象的类似电影电视画面或画面组合的符号表达来表现事物的一种语言方式。动画中的镜头语言大多借鉴电影的表现形式，通过镜头的交互式切换在叙事上突显不同的人物性格，形象化的再现人物矛盾以及相互冲突的地方，故事的发展更加激烈化。对于不同的视觉效果，镜头语言在此发挥了巨大的作用，不仅仅局限于传情达意，更多的是诠释。下边就给大家分享一篇范文- The lens language in animation film and television，供大家参考学习。
The so-called "lens language" refers to a language way to express things through the use of symbols similar to film, TV picture or picture combination. Lens language is the art of visualization, that is, the so-called art style of expressing one's feelings as a kind of expression. Lens language is not empty lyric, abstract philosophical, boring argumentation and straightforward preaching with the help of concepts, judgments and doctrines. But through the basic unit of "image" to realize the value of the film, complete the function of "language". Image exists in life, image is the product of "reality", image is the real "material".
Animation for art forms, in the narrative, expressing ideas, show life formed in the process of the creation of the comparative grammar textbook animation, by the "word" to "sentence", to "section", to the film, have similar composition of grammar and rhetorical skills and means, these will constitute the unique language of animation. This is different from the traditional video mode, which cannot be compared with movies and TV. The design of animation lens can go beyond the norm, and it can be set in some places beyond human power, which can strengthen the persuasion of the lens. This is also the charm of animation lens language, and it is also the more attractive place of animation.
There are many ways to classify lenses, such as fixed lenses and moving lenses. In order to facilitate appreciation and analysis, we divide the "lens language" into five categories according to the scene: vistas, panoramic views, mid-shot, close-up and close-up. This is an important representation of video creation and an essential element of visual language. According to the needs of the creator of the shooting footage will be edited and combined to make it a coherent, coherent story line. Animation is also part of video. What is important is vision. Since there are visual elements, we need to use lens language to narrate. Lens language design plays a very important role in the animation film, and tells the emotional stories to be expressed through a large number of lens language. Animated video camera can do when using conventional film is hard to realize the span, for example: in the bolt, the lens with the hero in dungeons, and slitting and lens of the earth, and to follow straight into space, and so on a series of lenses to an otherwise plain story even more dramatic, visual effect is more intense. The super long following shot not only prolongs the audience's sense aesthetics, but also stimulates the audience's psychology, and pulls the heartstrings with the shot.
The lens language in the animation mostly refers to the expression form of the film. Through interactive switching of the lens, different characters' personalities are highlighted in the narration, and the characters' contradictions and conflicts are vividly reappeared, making the development of the story more intense. David lean rarely USES overlapping scenes in Lawrence of Arabia to drive the story with ever-changing footage. For example, in the first half of the film, Lawrence's instant picture of the match being blown out is switched to the pre-dawn sky. This kind of lively editing makes people enjoy the almost perfect picture. Rapid lens transformation and back cutting create a visual impact effect, and use the slow-motion lens of rapid shooting to repeatedly render the connection of fast rhythm. The picture has an inspiring visual effect, which has been used in the animation film "the lion king". The technology in these traditional films has been used in the existing animation films. What is different is that the hero of the story changes from human to CG creation, and the hero's performance is even more exaggerated. In the same way, the protagonist simba's split-second scene of firefly extinguishing in the cave switches to dawn sky. Although the two films were shot decades apart, they still enjoy nearly perfect images.
Lens language depends on the movement of the lens to reflect the form. The motion form of the lens is the modification and expansion of the scene and Angle and complements each other according to the shooting of the fixed position. Motion photography is a unique expression of film art. Motion photography can continuously represent the transformation of time and space, which mainly depends on the position of the camera. The main motion of the camera includes pushing, pulling, rolling, moving, lifting, and following. At the same time, the lens is also the potential form of the picture, and also the most basic element that constitutes the picture. Without understanding or discrimination of various lenses in film and television art, it is difficult to master the rules of film and television art creation and appreciation. Usually there are two basic conventions for the motion of the camera. One is to move according to the plot, and the other is to keep a good picture effect in the process of movement. Editing mode becomes a supplementary way to enrich the animation shot language. A variety of editing modes can also make up for the insufficient narrative language, ideographic mode and the visual effect closer to traditional films.
The use of animation lens is no less than the film, TV drama, the same emphasis on the use of the scene. The narrative process is completed through the transformation of time and space. It is inevitable to apply some skills to the processing of film and television pictures. The difference is that animation can be achieved beyond reality with the help of CG technology, which is brought about by the development of modern CG technology. Montage in the traditional cutting technology is the most difficult to control lens language, montage is French montage, a former assembly, shear, refers to a series of in different locations, from different distance and Angle, arranged in different approach taken by the camera together, is one of the major means of narration and expression means of films. It can be roughly divided into "narrative montage" and "performance montage". The former mainly aims to show events, and the general parallel splicing and cross splicing belong to this category. "Performance montage" is to strengthen the artistic expression and emotional appeal, through the "irrelevant" lens connection or the content of mutual contrast to produce the original does not have the new connotation. CG technology makes such editing methods have a bigger breakthrough in the change of lens. In the film "spider-man" series, the footage of spider-man dancing back and forth over New York City is impossible for the camera to shoot, and the animators, after their intricate production, have the footage we see in the film. Of course, there are many ways to edit, in "exhausted" luc godard on the revolutionary jump of editing, showing the powerful lens language, the world was shocked. This approach is more concise in the hands of animators, and the jumping back and forth lens language of time and space is more complete than before. The new animated film "apple core" not only fully embraces these, but also goes beyond them.
Different editing techniques create different visual effects, and the lens language plays a huge role here, not only in conveying emotions, but also in interpreting. At the same time, it is the transcendence of technology. The expression of lens language is more direct, powerful and complete. The second is the transcendence of thinking. With strong technical guarantee, we can do it boldly and present the idea limited by traditional equipment faithfully. "Kung fu panda" in 2008, the performance of the lens, but also with the help of animation technology, the omnipotent effect. Animation fans should remember the celestial, whirling camera tracks in the action scenes of "child of the fallen". Depending on the content, the positions and perspectives of "kung fu panda" are not that complicated, but they are also elegant and full of changes, which convey the sense of space and position to the audience. As the camera zooms through the space like a gazelle, the screen seems to take on a wider depth of field, as if it were sucking the audience in.
The lens language of animation comes from film and TV. With the support of computer technology, it has developed a lens language with its own characteristics. It is more perfect, more real, more convincing and more attractive to the audience.
希望大家看完文章之后都能有所收获。