Should the Capital Punishment be Abolished

本文是一篇优秀的essay代写范文- Should the Capital Punishment be Abolished，供大家赏析学习，这篇论文讨论了死刑该不该废除的问题。中国长期以来一直被一些西方国家谴责为一个没有人权的国家，而其中一个主要原因就是中国仍然在法律中保留死刑。一些学者认为，一个开放民主的国家不应该有死刑，即使是永恒的监狱也比死刑好得多。但中国还没有完善的法律体系，所以中国公民的法律意识相对薄弱。因此，死刑刚好成为人们认识法律重要性的警钟，所以目前中国不应该废除死刑。

China has long been denounced by some western countries to be a country without human rights. One of the main reasons is that (Like the US,) China still retains capital punishment in its law. Like the U.S, capital punishment is also controversial within the country. Some scholars argue that an open and democratic country should not have capital punishment, even the eternal prison is much better than capital punishment. However, such comments do not suit China’s real conditions, because capital punishment is the most effective penalty that maintains Chinese social order and ensures the social stability. Currently, China is still in the developing period with security threats from all aspects at home and abroad. Therefore, in my opinion, the capital punishment should not be abolished in China at present.

First of all, China does not have a sound and perfect legal system, and most of Chinese citizens have relative weak legal awareness. Therefore, capital punishment becomes the alarm to make people understand the importance of law. For example, illegal punishment still exists in some rural area of China. The husband in the rural area would kill his wife privately if he finds his spouse committing adultery. However, the husband would not be punished as people around him and he himself take killing people privately for granted. Thus, Capital punishment would effectively alarm people without legal awareness that killing people privately is such a great crime that would deprive your own life. Some people may argue that eternal prison, the relatively more humane penalty, could also make criminals realize the sins they have made. However, I do not agree with such argument. If the criminal who has killed someone else could not deserve the according punishment, the death penalty, they would go scot-free, and Chinese normal citizens would never enhance their legal consciousness. People may also argue that if the justice system in China is underdeveloped at present, then it should not be trusted to decide on this ultimate penalty. However, one should be aware that a just law is a man-made code that squares with the moral law, and any law that uprights human personality is just. (A Letter from Birmingham) Killing people is of course out of harmony with the moral law, and it is the capital punishment that makes criminals and citizens upright personality and behave properly. As a just law, the capital punishment is aimed to help the country improve its justice system.

(I understand and support the point here. You should know, however, that it immediately raises a counterpoint: If the justice system is weak and underdeveloped, then it should not be trusted to decide on this ultimate penalty)

Secondly, China’s regime stability needs capital punishment. Nowadays the international anti-China forces are still on the rise, and they have never stopped intervening China’s internal affairs. Maintaining capital punishment would be a strong tool to fight against those who are engaged in traitorous activities in collusion with other anti forces. Taking the Tibetan issue for example, those who are trying to split the country and threat the unity of China shall be punished severely, even to death. Paul Tillich has said that sin is separation. Isn’t the fragmentation or balkanization of the country an expression of man’s tragic separation and his terrible sinfulness? So capital punishment serves a strong deterrence against those who aims to overthrow the government of the socialist country and those domestic lawless people. (This is a strong, forthright claim. You should, though, know that Americans are somewhat unaccustomed to hearing arguments about the use of the death-penalty as a tool to suppress political dissidents. I think that is, of course, one use of capital punishment here, too. But, Americans tend to prefer not to mention it! This is not to say that you should change your paragraph—just a note for your information)

Last but not least, the public opinion and the conventional Chinese sayings that he who murders pays the forfeit of his life and those who murder have to be executed to assuage the people’s anger all support that capital punishment should not be abolished. Prisoners who are under sentence of death are those who are heinous and are the great threat to the whole society. “Mercy to the criminal is cruelty to the people” (Zhao Zuojun, 2004:46). They are malicious and stubborn, so it is difficult to change them into good ones. It is safer to the society to claim the lives who are dangerous threat.

Taking Ma Jiajue as an example, in 2004, he ruthlessly killed four students in the dormitory of Yunnan University because of trivial matters between them. On June 17, 2004, he was sentenced to death by the Yunnan Provincial Higher Peoples Court, deprived of political rights for life. Another example is Yao Jiaxin, a junior student of Xi’an Conservatory of Music who knocked into the victim and then stabbed him to death. If there was no capital punishment in China, criminals like Ma and Yao would not be punished as severely as he deserved, and once people did not feel good or have conflicts with others, they would choose to vent their hatred first and be not afraid of killing others since they knew they would not be sentenced to death. In this way, there would be more crimes and more victims. As a consequence, capital punishment should not be abolished so as to prevent further crimes and protect the social safety and stability.

However, some other people may argue that all people are created equal, and they have the same rights to choose their life and no one can deprive other people of their lives. Capital punishment is inhumane and uncivilized, which is to the disadvantage of the development of the human rights and civilization in China.

The national conditions of China determine that it is rational and reasonable to maintain the capital punishment. On January 7, 1986, Deng Xiaoping said that “Capital punishment should not be abolished, some criminals deserve death penalty.” However, with the development of China socially and legally, the abolishment of the capital punishment is inevitable, which is not only the whole trend globally, but also the requirements of social development. At the same time, we should fully recognize that before we reach the level of a developed country, we should never abolish capital punishment since on the one hand, the government is responsible for the whole country; on the other hand, we are responsible for the whole Chinese people.

The abolishment of capital punishment, or rather the suppression of capital punishment, should be an absolute trend of social development, a product of a higher awareness of human rights. Legal system develops and changes with the development of social formation and the era. The best laws of the past may not suit today’s development. The more civilized and more economically advanced a country is, the more it will focus on the protection of human rights from different ways. So with the development of China’s society and civilization, China will eventually abolish capital punishment. (This is a good, polite critique of the American use of the penalty, yes?)

But now, for sake of the enhancement of people’s legal awareness, the harmony of the society, the stability of the country, and the protection of innocent people and human rights, the capital punishment in China should not be abolished.

References:

1. Michaael E. Parrish, The Supreme Court and Capital Punishment: Judging Death, CQ Press, Washington, p131.

2. O. W. Holmes,Jr. ,The Common Law,ed. M. Howe ( Boston: Little Brown,[1881]1963 ) ,5.

3. Zhao Zuojun, The Conditions and Trend of Capital Punishment in China, Journal of zhengzhou institute of light industry, 2004 (2): 45-48.

4.Aggravating Factors for Capital Death Punishment by States, http://www.deathpenaltyinfo.org/aggravating-factors-capital-punishment-state

The relationship between religion and morality

下面为大家整理一篇优秀的essay代写范文- The relationship between religion and morality，供大家参考学习，这篇论文讨论了宗教与道德的关系。道德与宗教的关系是一个一直被人争议的话题。由于基督教是一个伦理宗教，伦理和教义的教条结合得非常密切，所以神学家认为宗教来得更早，道德依赖于宗教。这一观点还认为，宗教是道德的根本、动力和保护，如果没有宗教和信仰，就没有道德。



The relationship between morality and religion is a long-standing problem. As early as in ancient Greece, Plato used the conversation between Socrates and Euthyphro to discuss the question about whether god commands or moral issues comes earlier. After the rise of Christianity, the issue is attracting widespread attention. In regards to the relationship between religion and morality, different thought of school has different ideas (Brown, 1972). Since Christianity is a religion of ethics, ethics and doctrine dogma combined very closely, so theologians tend to feel that the religion comes earlier and morality relies on religion. This point of view also believes that religion is the root, fundamental, driving force and protection of morality, if there is no religion and belief, there will be no morality. In addition, Christian theologians think the same way, and other religious theologians often hold the same theory. They were always naturally tend to believe that the immorality is due to the faith is not firm (Miller, 2014), however, this view was completely reversed by Kant. On the relationship between morality and religion, Kant chose morality comes first, the imperative is the reason for the presence of religion, moreover, the existence of God, immortality of the soul and other traditional religious ideas just for completeness moral system and is retained as practical philosophy postulate. Marxist historical materialism also believed that religion and morality are two mutually independent social ideology, there is no such question as who decides who between them(Miller, 2014). A large number of anthropology and archeology studies have been shown that the history of religion as a social phenomenon, is a product of history of human development to a certain stage, and the archeology, ethnology, folklore and cultural anthropology also have proven that morality as an ideology, is also gradually formed in the long-term human social practice, of which it is not the product of religion or the divine of religion. Although it is not easy to determine the time that when moral consciousness was generated, but it is certain that humans have a moral sense at very early stage, moral relations also has existed in the relationship between people in the early time, where anthropologists’ working fully proved this point. Hence, Marxist historical materialism believed that the idea of morality is rooted in religion is unfounded.

Because religion and morality are relatively independent two ideologies, their ideological content, forms, and other aspects of social action exist important differences(Miller, 2014).Firstly, religion is a reflection of the twists of the real world, the reflection of morality of social life tend to be more real and direct. Secondly, religion and morality are two relatively independent social and cultural phenomenon. Religion concerns the relationship between man and God, while morality mainly deal with the relationship between people. Thirdly, the manifestations of religion and morality are also different. Religion often by means of a series of taboos, rituals to pray for the gift of supernatural forces and protecting; while morality is not, it is mainly through social media and traditional power to adjust the relationship between people as well as the relationship between people and society. However, although what religious concerns is the other side of the world, but its content is between people, and although the relationship it deals with is between man and God, but the relationship itself is the existing social relations.

When entering the class society, the influence between morality and religion becomes more obvious. On the one hand, the rulers in the history always said the achievement of their own is dominated from God, while put on sacred moral cloak to the variety of the ruling class. They always say that “religion can make people more moral, religion become the most universal sense of ethics, it has become the largest source of human happiness. On the other hand, the human religion that was produced from class society, apart from having a very distinct class attributes from the generally speaking, some of its teachings and precepts often become code of ethics that is aside by the member of the whole society, it has great significance for the morality of the whole society to persuade good. In primitive societies, primitive religion through religious mythology and religious ritual to strengthen the social influence of morality. In a class society, the ruling class always use religion for their own class interests, use God and the arrangements of fate to deification the ruling order and the class relationship between people, use the paradise of the afterlife to make the ruling class suffer in the real-life. In a class society, morality has always been class morality, it is serving for the interests and domination of the ruling class, or when the oppressed class became powerful enough, it represents the interests of the oppressed against the oppression of the ruling class.

Actually, Religion and morality are two of the most ancient human history of social and cultural phenomenon (Broom, 2003). Comparing to religion, morality seems to be more "lofty" and farther away from real life(Hauser & Singer, 2006), however, religion and morality are real product of social conditions of life from the roots, and have a profound impact on real life. On the relationship between religion and morality, there are distinction between the two, and there is a close link and profound influence each other. The both affect, coordinate and consistent with each other. Religion has a moral function of persuading beneficence in many cases, and many moral precepts often become clear rules of religious. Moral regulates relations between people, and standardize the behavior of people. By morality, people know how they should do and also know how other people should do; people can look forward to correct the behavior of others, others can expect correct others’ behavior (Hauser & Singer, 2006). Thus, the choice between people’s actions and behavior of others can reach a consensus. This shows that, the meaning of morality is significant in terms of maintaining the social unity and ensuring the harmony, as well as maintaining the vitality of the community as a whole.

In addition to satisfying human curiosity and thirst for knowledge, religion as a common belief of a group, it has the similar social function as morality (Purtill, 2003). This is the reason why each tribe has its own tribal totem, every nation has its own faith, and every country has its own ideology. As a belief system, religion firstly tells people the knowledge about the world, it described how the world was created, the origin of mankind and the reasons for changing fortune of things, different from the general knowledge, this type of description presupposes the existence of a supernatural force, the explanation which religion provides us are all related with such supernatural powers(Purtill, 2003).

Historical facts indicate that, the affiliation of moral and religious was so tight so that the morality which is deprived of religion and the religion which is excluded morality will lose most of its contents and becomes unthinkable. Thus, the moral and religion, in fact, at least once they were very closely linked.

Reference

Broom, D. M. (2003). The Evolution of Morality and Religion. London: Cambridge University Press.

Brown, J. (1972). Morality and Religion. Philosophical Studies, 21, 256-261.

Hauser, M. & Singer, P. (2006). Morality without Religion. Retrieved on 14 October 2015, from: http://www.centerforinquiry.net/uploads/attachments/HauserSinger.pdf

Miller, C. (2014). The Bloomsbury Companion to Ethics. London: Bloomsbury Publishing.

Purtill, R. L. (2003). J.R.R. Tolkien: Myth, Morality, and Religion. CA: Ignatius Press.

The impact of new media on Iranian elections

本文是一篇优秀的essay代写范文- The impact of new media on Iranian elections，供大家赏析学习，这篇论文讨论了新媒体对伊朗选举的影响。新媒体的互动与开放功能更适合于政府与公众的交流。而新媒体也非常容易形成舆论，对社会影响非常大。在伊朗选举期间，很多抗议的民众就在新媒体上进行了抗议，使得伊朗不得不停止一部分用户。


The function of interaction and openness of social media is more suitable for the exchange of government and public communication. More and more Internet users are concerned about the public affairs and realize participation on the internet through twitter, YouTube, Facebook and so on. Social media is easy to form the tension of public opinion, which affects the social structure and prompts the government and companies pay more attention to the public opinion, so as to strengthen the interaction in decision-making process.

Iran election online protest campaign description

Iranian Election 2009 was Iranian Election with the highest ballot rate. Since the Islamic Revolution in 1979, the street protest with the majority of the people has appeared. In the protest activity, the network becomes an important channel by which the protestors pass the information, let off the dissatisfaction and accumulate the external sympathy(Lotan, et al,2011,p1375-1405). Moreover, the students broadcast the instant parade and conflict site by such new network media as Twitter, facebook and flickr for attracting the worldwide attention. Since this riot, Iranian Government has suspended the SMS service among the mobile users in this country and has asked the domestic websites and blogs to delete all information on “tension making”. Under this condition that the information communication is restricted seriously and the western media fail to work normally, Twitter which is the popular social tool in the world, Youtube which is the largest video website all over the world and Flickr which is the photo album service provider become the important carriers by which the Iranian cyber citizens communicate each other and actively pass the information to the exterior. Twitter is an instant communication tool, which allows the users to send the latest information to the readers in a shorter time by SMS and network. Twitter has such features as strong dynamic and rapid communication. Therefore, the Iranian rot has become the hot topic among the Twitter users all over the country. The users in Iran not only pass the information on protest meeting, conflict between protestors and military police, death data and situation of Teheran each other but also send the said information to the western reports for use. Moreover, the reform supports beyond Iran send the SMS including such contents as international social response and mainstream media comments to Iran. Twitter has become an important information platform by which the reform supporters make the protest activities.

As for the hashtag, the # election Iran has becomes one of the hot topic in the twitter in 2009. In the Twitter 2009 ranking list for hot topics, the Iranian Election became the hottest topic. Obviously, the ranking list of Twitter state that Twitter played an important role for news promotion in the Iranian Election. With the aggregation of Hashtag, the information will be able to display a huge value of information. Iran election unrest in 2009 has become the most popular topic for Twitter users to discuss through the power of Hashtag. Users in Iran launched an online campaign, and the reform supporters outside Iran also send text messages to Iran domestic twitter users to show the mainstream media commentary. Twitter has become an important information platform of the protest movement for the reform supporters.

Summative analysis of Iran election online protest campaign

The necessity of Internet in the modern life, development of new media technologies and coming of 3g times make twitter become an important communication power in the Iranian Revolution. Be different from the majority of blog websites and social websites, the message contents of twitter are controlled within the scope of 140 characters. The users of twitter may pass the information between mobile and network by SMS. The passed objects include your good friends in the realistic life, the followers unknown by you or the service agencies which are providing the service for you. They can know your latest state by the information released by you. When the Iranian Authority forbids the interview, expels the journalists and cuts off the power and network and when the traditional media fail to report due to the limited technological conditions, the demonstrators of Iran pass the photos, videos and latest dynamic states from the demonstration activities of Iran to the world by twitter and other websites on social contact and video sharing. Without any doubt, twitter and this kind of new media win in this media war. By such features as “dynamic state, mobility and real time”, Twitter greatly exceeds the traditional media in such aspects as information communication speed and communication influence. As for information communication, the function of Twitter is not perfect. As a news source, the disadvantages of twitter are obvious. The charm of twitter is that the people do some things by it but not its own conducts to the people. Therefore, twitter is power of new media and development trend of modern media. The Iranian Revolution succeeds unnecessarily, but the era from twitter has started.

Ten artifacts about the Iran election online protest campaign

Because the election protest of the people in Iran, leading to the local government blocked news, but Twitter, this simple internet tool, can successfully break through the blockade, and convey the latest news of the situation in Iran to all over the world. obviously, twitter become the opposition's weapon". '

In addition to Twitter, Facebook is also playing an important role in the organization of protests about election in Iran. Iran's Reform Party candidate Mousavi make use of Facebook as an information release platform, tell his supporters about his activities.

In addition, with the proxy server, Iran's young Internet users can bypass the blockade, logging Youtube to upload their own video, so to deliver the real scene of Tehran street protests to all over the world.

In this election, with the aid of the blog of a wide range of political mobilization and advocacy campaign rally, the opposition leader Mir Hossein Mousavi and his supporters, and all kinds of domestic and foreign groups which have dissatisfaction with Ahmadinejad carry out a series online activity, the result of the blog online activity is making a considerable number of users in Iran and foreign media identified the opposition leader Mousavi.

Internet giant Google and the Facebook which is the popular social networking platform, coincidentally announced, they will launch Persian service to assist the Iranian people to communicate with the outside world.

Flickr has become the carrier for the people of Iran to reflect the real picture in the streets of Tehran to the international media;

The use of Internet technology make the winner of the website in the election cannot work, but also it is an vent to the anger of the protesters. Some of the software is used by the protesters in Tehran to attack Iran's president Ahmadinejad's personal website.

Voice of America in the election period carries the program which involves a heavy topic: how to escape the suppression of freedom of speech. Iran people have expressed dissatisfaction about election result through the TV network through phone, email and video.

Many Iran people in the Internet to spread the shooting and a large number of people died of video.

Space my users also receive information on the political crisis and street protests through mobile phone text messages from Iran youth.

The role of the social activism played

Based on actual effect, the new media, as representative by Twitter and Face book, they play the very important role in the political turmoil after the Iranian presidential election in 2009 .domestic opposition in Iran does carry out the implementation of the election before the political mobilization and propaganda with grand new media help (Landler and Stelter,2009). And after the election, they organized massive street demonstrations and other activities, and the use of new media make the good information for the opposition passed to the foreign media. The new media takes good advantage among international media, which construction and shape the enormous pressure which is not conducive to the Iranian government (Buettner and Buettner, 2014, p2-4). As the Iran government has found, the traditional way of controlling the people is very difficult to deal with the online activity with new media because it has the rapid adaptation of the new situation with faster coordinated action of network, and can go to the center of the protest movement. It is generally believed that after this online protest, Iran has changed. "Twitter revolution" demonstrated the young political forces in Iran, they has been directly involved in the fate of Iran's future. And this one in Iran, the "Twitter revolution" in Iran also is inspired the every country ‘opposition which want promote the reform in their country.

Reference

Landler, M; B,Stelter, (2009). "Washington Taps Into a Potent New Force in Diplomacy". The New York Times,2009

Buettner, R. and Buettner, K., A Systematic Literature Review of Twitter Research from a Socio-Political Revolution Perspective. 49th Annual Hawaii International Conference on System Sciences. Kauai, Hawaii: IEEE.,2014,p2-4

Lotan, G et al. (2011). "The Revolutions Were Tweeted: Information Flows during the 2011 Tunisian and Egyptian Revolutions". The International Journal of Communications,2011, 1375-1405

Demand and supply of British steel

下面为大家整理一篇优秀的essay代写范文- Demand and supply of British steel，供大家参考学习，这篇论文讨论了英国钢铁的需求和供应。在过去的二十五年里，英国的钢铁产量波动非常大，最高时达到了1600万吨，但最低时只有580万吨。毫无疑问，英国钢铁的产量下降，很大原因是英国对钢铁的需求并不高，其次就是政府要控制二氧化碳的排放。


The production of steel for UK has fluctuated greatly over the past twenty-five years.It reached a high of 16 million tonnes in 1997 and its lows point in 2008 of 5.8 million tonnes. Between 2002 to 2007, the steel production experienced an increase of 40%. This is a significant increase, considering that other industry much smaller increases over the same time span. Although this increase is spread over roughly 20 years, another statistic indicates that the huge drop of 98% in 2008 which is the year of recession. Compare with other European nations, the production of UK is in the low level which means the demand of steel in UK is smaller than others.

The price level of the steel in UK

The price level of the steel has been following a variable downward trend before 2013 and upward trend after 2013. The price is steadily increasing from 2013 to 2015, however, however, there was a large decline in price during the year in 2013.It reached its five year low of 120 pounds per ton in 2013 and its reached its high of 600 pounds per ton in 2011. The above graph also shows that the price level of the steel is not stable. The change of the price level of each year is hard to forecast and evaluate although UK is an open market country and the price of any product is determined by the market. This can be a threat to the steel manufacture industry because its unstable price level of each year. They may earn higher revenues based on the price increases and loss more when the price falls.

Economic Factor

As shown in above Figure, the UK GDP increased from $2588 billion (2006) to $2989 billion(2014). The compound annual GDP growth rate between 2006 and 2014 was 15.49%. Between 2006 and 2014 the UK GDP had positive growth, except in 2009. From 2007 to 2009, annual GDP growth decreased from 3.20% to -8.77% because of the worldwide financial crisis. Following the financial crisis, GDP growth rates rebounded to 23.77% in the next four years. UK's GDP is expected to increase annually by 4.36% to 6.04% from 2010 to 2014. The growing GDP is an opportunity for the manufacture companies because more GDP will allow for more investment in the industry.

The steel manufacture industry has been a part of contributor to the UK GDP. In 2014 UK’s economic output was £2.2 billion, and the steel manufacture industry contributed 2.1 million, which is 0.1% of the overall economic and 1.3% of manufacture output. Comparing three different trend lines, it shows that all lines dropped during the financial crisis of 2008-2009,which was common amongst both developed and developing nations. The output from steel industry fell by 31% with the economic dropped by 11.97% in one year.

Politic factor

The steel and iron manufacture industry has made significant changes over the past decade. This is due to the rise in global concern regarding the environment. Companies have invested heavily in alternative new material resources to combat the pollution that is generated from the manufacturing of steel and iron, as well as the rising prices of steel and iron resulting from a declining supply. In order to mitigate these concerns, organizations are looking towards sustainable resources that will not harm the environment. The focus in the industry has been on carbon fiber, synthetic fiber and high-molecular polymer.

From 2006 to 2011, the CO2 emissionsin UK showed a downward trend which is caused by the strict government policy. As the economy recovered from 2009 to 2010, the manufacture demand and investment increased. During this time, the CO2 emissions rebounded and reached a high level of 0.5kt. After 2010, the emissions dropped again since the UK government released a new protection policy.

Reference List

1. Rhodes, C 2015, “UK steel industry: statistics and policy”, [Online] Number 07317, 20 January. Available at: www.parliement.uk/commons-library[accessed 4 March 2016]

2. CO2 emission, [Online] Available at: http://data.worldbank.org/indicator/EN.ATM.CO2E.KT/countries/GB-?display=graph[accessed 4 March 2016]

Conclusion

The statistics in this report are indicative of the steel industry for the UK, and illustrate that the production of steelis taking steps to lessen the impact the economic of nations and the price level of steel is determined by the market and the general economy.

Burger King Tactical Plan

本文是一篇优秀的essay代写范文- Burger King Tactical Plan，供大家赏析学习，这篇论文讨论了汉堡王战术计划。在国外，麦当劳、汉堡王和温蒂汉堡这三大连锁餐饮巨头随处可见，而其中汉堡王和温蒂汉堡之间的竞争非常激烈。由于汉堡的顾客主要是年轻人，所以汉堡王的营销方式逐渐转变为网络营销和移动营销等。



Competitor profile

In the fast food industry, McDonald has established himself as a primer of fast-food restaurants all over the world. In fact, the real competition is between burger king and Wendy's. Burger king has a biggerpresence than Wendy, but in 2014, more than the United States lost the competition with Wendy for the first time in 40 years(Bigmacvswhooper.wordpress.com, 2011). Burger King ‘s American sales accounted for about half of the burger king on the third drop in sales, not only hurt the burger king's the bottom line, but also lose their market share(Statista, 2014).SWOT Analysis of Burger King as follow

Strengths

• Strong brand recognition.

•Large amount of franchised restaurants.

•Strong advertising reach

•One of the largest fast food brands in the world Weaknesses

•Concentrated to geographic areas (US and Canada).

•Low foreign income (58% of income form US).

•Reliance on super customers.

•Lack of promotion of healthy food.

Opportunities

•Target health conscious consumers.

•More focus on increasing global incomes.

•New breakfast range.

•Different marketing campaigns for different consumer segments. Threats

•Competition.

•Government regulations.

•Slow recovering economy.

• Increased health concerns among general public.

Targeted Market

The main participants of the fast food industry focus on the consumer segment played a fierce battle for the client, but have different primary customer target segment(Qsrmagazine.com, 2014).Burger King choose on adolescents and young adults especially BKC adoption behavior subdivision scheme. Burger King targets customer types because adolescents and young adults like video games, especially hosts connected to TV and play games in the home, which are a bomb exploded in the United States. In 2015 study, more than half of respondents ranging in age from 18 to 44, families with children, 58% have anXbox and Wii; 83% of teens say they use video game machine connected to their TV(Ukessays.com, 2015).. In addition, about a third of the Xbox and Wii user spent 10 or more, host games every week. Burger king target Xbox and Wii users and give this concept to connect with the next level of product.

Product development

BKCshould launch new products targeted specifically at super video game who loving video games. These new products were intended to be indulgent based on their large size which is the premium Whopper. The premium Whopper was differentiated based on higher quality beef to meet the need of video game players.

Pricing

This plan called for the development of games to be played on RIOT which are LOL.

The campaign will be provided to the customer to buy a Burger King Meal value for the price of $4.95 each to get free limited hero skin. The price of 4.95 is slightly higher than the variable cost. The marginal contribution caused by small will sell a game, the aim of the activity is not profitable, but the establishment of the company's brand and generate incremental food sales.

Communication Forms

Online marketing:The explosion of social networking sites such as MySpace, Facebook, and Twitters. Young people always visit Facebook, because it provides a sense of community, the site to express as an individual, a place with their friends and meet new friends. Burger King has the best pages have gotten their social media marketing strategy down to a science. Burger King cost 20,000 dollars to let the follower post their interesting, engaging andBurger King useful content in Facebook and Twitter. They also invite followers to interact with them that are using Facebook the right way to effectively market the business:

Public relations and publicity:Burger King should sponsored hip-hop entertainer Kendrick Lamar to sponsor both a new YouTube site called Kendrick Lamar and his tour to support new album, launched in 2016. Lamar come to Burger King restaurant he ordered a new burger product premium whopper which costBurger King 50,000 dollars campaign expense.

Mobile marketing:Burger Kingshould launched a mobile marketing campaign that using in-store signs, tent pop-ups, and an online opt-in form to advertise their new mobile marketingcampaign, the restaurant was able to spend 16,000 dollars’vouchers to generatecustomer databaseand is estimated to have more than 10,000 mobile subscribers.

Direct marketing:Direct marketing approaches like information and emails carry the burger king message straight to the LOL game users wherever she may be. Though the 24,000 dollars expense,it helps the LOL users to draw their in and create a level of interest that deliversimple texts to target audience. Direct marketing of Burger King provide a prime opportunity to reach their target audience and turn them into new customers.

Promotion

In order to make the burger king can distinguish themselves with leading competitors; it needs to include the advertising activities in their advertising campaigns. Burger King is beginning to fall behind in relation to sponsorship, advertising in general and overall brand awareness.

Consumer segments often obsessed with the services provided by the fast food brand, and the brand's main interest is in the production of food(Keller, 2014). Marketing activities for young video game user is very effective. Burger king's activities should focus on the surroundings of the actual product, and connect to the video games, in their advertising If Burger King use LOL hero skins to promote their new product, it will spend 50,000 dollars to illustrate this plan.

Breakeven

Although the analysis in the profit and loss balances at the same time, Burger King‘s kiosks will cost 70, 000 dollars per location and will be depreciated over 5 years. Because of the labor requirement is 2 people for 12 hours per day at 12 dollars per hour. The local advertising campaign will be initiated at $150,000 over 6 weeks. Assume the contribution margins are 65% on food cost which Calculate break even sales are $414,030.77.

Cost per location $14,000.00

Labor cost $105,120.00

Advertising $150,000.00

Margin 65%

Total fixed cost $269,120.00

Breakeven point $414,030.77

Reference list

Statista, D. (2015). Most valuable fast food brands worldwide 2014 | Statistic. [online] Available at: http://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/ [Accessed 6 Feb. 2015].

Qsrmagazine.com, (2014). Fast Food Restaurant Trends To Make Big Impact In Next Year - QSR magazine. [online] Available at: http://www.qsrmagazine.com/reports/8-fast-food-trends-14?page=2 [Accessed 26 Feb. 2016].].

Bigmacvswhooper.wordpress.com, (2011). Competitors Analysis | Burger War. [online] Available at: https://bigmacvswhooper.wordpress.com/category/strategy/competitors-analysis/ [26 Feb. 2016].].

Ukessays.com, (2015). PESTEL analysis of McDonalds and the food industry. [online] Available at: http://www.ukessays.com/essays/marketing/pestel-analysis-of-mcdonalds-and-the-food-industry-marketing-essay.php [Accessed 26 Feb. 2016].

Keller, P.(2014). Marketing management. In: E. Svendsen, ed. Marketing Management. 14th ed. New Jersey: Pearson Education, Inc, p. 287.