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One day I'll have opera glasses (Girls' Generation)







One day I'll have opera glasses (Girls' Generation)
いつの日かオペラグラス持って(少女時代)




Nine girls are exciting the Republic of Korea. Group Girls' Generation. The Postal Service Headquarters recently announced that it will issue stamps modeled after Girls' Generation in early August. According to a survey by the ``Visit Korea Year'' committee, Girls' Generation is the most popular ``cover dance'' singer among Hallyu fans around the world.


★It's true that Girls' Generation are the most popular (cover dance) singers among Korean fans around the world.I feel that when I watch K-pop flash mobs.``Gee,'' ``Genie,'' and ``the boys.'' will continue to be covered as a standard number.


Girls' Generation will be celebrating their 5th anniversary since their debut on the 2nd of next month. Looking back on Girls' Generation over the past five years, we can see the evolution of Korean idols and the growth history of K-pop.

◇Group/individual activities = Girls' Generation: Taeyeon (23), Jessica (23), Sunny (23), Tiffany (23), Hyoyeon (23), Yuri (23), Yoona (22), Sooyoung (22), Seohyun It consists of nine people (21).




★These girls are about to reach their mid-twenties before they know it. For young people, she may have an older sister image, but for older fans, that doesn't really matter. I think their music will continue to be loved for a long time, as they have many fans, not only young people, but also middle-aged and older people.


They made their debut in August 2007 with the single "Mata Meguri Aetaeta Sekai". The results were pretty good. After that, she released songs such as ``Kissing You'' and ``Baby Baby,'' but it was with ``Gee,'' which she released in 2009, that she truly became a household name. It achieved a new record by ranking first on KBS (Korea Broadcasting Corporation) ``Music Bank'' for nine consecutive weeks. Girls' Generation then had hits with ``Genie,'' ``Oh!,'' ``Hoot,'' ``Run Devil Run,'' and ``The Boys.''



★"Paparazzi" was also a clean hit, and their singing and dancing are getting even hotter. Paparazzi move quickly and mistakes are easy to see. In short, it is a very difficult dance. Last night, I watched a live video on YouTube that was performed on a TV somewhere, and there was a scene where Tiffany danced while facing the opposite direction. For a moment, she thought, "Huh?" There are many situations where sharpness is required and it is difficult to coordinate the movements.
I'm starting to think that next time I'd like a slower, easier dance song. What about songs like ABBA's ``Dancing Queen''? I feel like they should include songs with that kind of tempo once in a while to please middle-aged and older audiences.



Advertisement appearances continued. She shot 67 advertisements (45 for groups and 22 for individuals) in five years, including for chicken, instant noodles, cosmetics, department stores, and home appliances. It is an advertising company that sings and dances.


Girls' Generation has utilized the ``group or individual'' strategy. First, the drama. Yuna played the lead roles in ``You Are My Destiny,'' ``Cinderella Man,'' and ``Love Rain.'' Yuri also made her debut as an actress in ``Fashion King'' this year. Sooyoung has been cast in the drama ``Third Hospital,'' which will air in the second half of the year. She is active in a wide range of fields including musicals, entertainment programs, and radio. Other idol groups are using similar strategies.


★I think it would be great if not only Yuna and Yuri, but other members also started appearing in more dramas. Personally, I would like to see a drama where Taeyeon and Seohyun are the heroines.


Girls' Generation has released a total of 11 albums in Korea. To date, 1.94 million copies have been sold. Even if you calculate it at 10,000 won per ticket, the total is 19 billion won (approximately 400 million yen). Considering that the popularity of SES and Finkle, considered the first generation of girl groups, did not last for five years, Girls' Generation is definitely creating a new model for girl groups.


★TVXQ's album is showing explosive sales. Girls' Generation has been active as a promoter of K-pop. However, in terms of sales, the company is still not at full throttle. I feel like ``Gee'' and ``The Boys'' are still not the best songs for them. I can't help but feel like they have even better songs. When will it pop out?


◇Market expansion, increasing marketability = Structural changes in the music industry are also closely related to Girls' Generation's growth. The fan base of girl groups, which was previously limited to people in their teens and 20s, has expanded to include people in their 30s and 40s under the name ``uncle fans.''




In Finkle's case, his main target at the time of his debut was teenage male students. It created a cute atmosphere with lyrics such as ``To my boyfriend.'' After the members turned 20, they targeted adults with a sexy concept, but they did not achieve much success.


One popular culture critic said, ``Girls' Generation has fans even in middle age, so there is no need to take the risk of transforming into a sexy image.Five years have passed since their debut, but they are still maintaining their girlish image. "There is," he said.




★When Girls' Generation first came to Japan, I often saw comments saying that they would soon disappear. The reason was that there is a rapid turnover of popular singers in South Korea.
It may have been a comment based on the short-lived activities of Finkle and S.E.S.
It's not just Girls' Generation. Other girl groups such as KARA, T-ARA, and 2NE1 are also showing no signs of slowing down in popularity. On the contrary, while being chased by younger groups, they are becoming more and more successful as they take on the world.






We must not forget the growing popularity of K-pop. Thanks to the rapid advancement of SNS such as YouTube and Facebook, the group has gained popularity in Europe, the United States, and Africa even without any local activities. For example, ``The Boys,'' which was released in October last year, recorded 4.37 million views the day after it was released on YouTube. The current cumulative number of inquiries exceeds 53 million. It has opened up the possibility of ``Korean star = world star''.


◇Girls' Generation! Lady era? Until 10 years ago, the TV programs that idols could appear on were limited to pop songs and talk shows. However, as entertainment programs took over television, the demand for multi-talented idols also increased. The aggressive marketing of SM Entertainment (Girls' Generation's agency) is also a factor supporting Girls' Generation's popularity.


Many members of Girls' Generation will be in their mid-20s next year. There is also a joke that ``This is the age of ladies, not the age of girls.''




★It's fine even when you're a lady. Even after they get married and have children, I want them to appear on TV and sing and dance. Even in middle age, these girls will still be able to perform wonderful songs and dances.
Well, I guess I'll probably get into the fun life of my child... Even if that happens, I'd like him to come out again someday (I wonder if I won't be around by then).
After all, let's take a look at the current girls as much as we can.






Lim Jin-mo, a popular music critic, said, ``Due to the characteristics of girl groups, expectations for independent activities rise as girls reach their late 20s.Although the nine members are popular overall, there are differences among them. "It's difficult to predict how long a group called Era will last."




★"It's difficult to predict how long the group Girls' Generation will last."
Everyone knows that. There isn't a single fan who is anticipating something like that and is rooting for them. When I support them, I just try my best.
"Due to the characteristics of girl groups, when you reach your late 20s...it's unique..."
It seems that if you take the story of music critics too seriously, it becomes too commonplace.

There is no doubt that I will continue to live my life listening to Girls' Generation songs.
I have to bring my opera glasses and go see them on stage someday...







★Related articles

There are 6.7 million members of the Korean circle around the world.



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