Rose wines are wine variants that take make use of color from grape skins in small amounts, so they do not qualify as red wines. Widely thought to be one of the oldest variety of wines, rose wines are easily produced through the use of skin contact processes.
Rose wine has not always been a popular beverage, and has only gained popularity in the past few years. Increasing infrastructure for better quality of wine production in addition to growing sources for reliable education about wine among consumers is widely considered to be a key factor behind this rise. On the other hand, manufacturers and researchers are also crediting a substantial part of this growth to the millennial fad of promoting rose wines through social media platforms such as Instagram.
Marketing Plays Crucial Role in Boosting Adoption
One factor that is thought to increase the consumption of rose wines has been populations from an increasing number of countries that have been experimenting with beverage options to counter hot weather.
However, marketing efforts have also played a major role with intelligent branding strategies, aesthetically pleasing packaging, and increased association with celebrities, which have created an impression of better quality for the beverage. While earlier trends displayed a high demand for rose wines only in the spring and summer, lately, retailers have been witnessing demand all year around.
Wine Makers Woo Consumers with Increased Variety
With the growing popularity of rose wines, producers are increasing providing consumers with a wide range of options in terms of hues, fragrances, and flavors. While the ever popular Zinfandel continues to remain a best seller, wine producers are also working to create fruity and savory rose wines from grapes such as Tavel, Grenache, Pinot Noir, Sangiovese, and Mourvedre among others.
Provencal rose wines from the Provence region of South East France continues to remain a very popular option among consumers owing to its pale hue, minute quantities of tannins, and soft texture. Further, these wines can make use of many grape varieties, which provide drinkers with complexity in floral, berry, and citrus notes. Increasing awareness about differentiating between good and bade rose varieties is anticipated to benefit the rose wine market in the foreseeable future.
Rose wine has not always been a popular beverage, and has only gained popularity in the past few years. Increasing infrastructure for better quality of wine production in addition to growing sources for reliable education about wine among consumers is widely considered to be a key factor behind this rise. On the other hand, manufacturers and researchers are also crediting a substantial part of this growth to the millennial fad of promoting rose wines through social media platforms such as Instagram.
Marketing Plays Crucial Role in Boosting Adoption
One factor that is thought to increase the consumption of rose wines has been populations from an increasing number of countries that have been experimenting with beverage options to counter hot weather.
However, marketing efforts have also played a major role with intelligent branding strategies, aesthetically pleasing packaging, and increased association with celebrities, which have created an impression of better quality for the beverage. While earlier trends displayed a high demand for rose wines only in the spring and summer, lately, retailers have been witnessing demand all year around.
Wine Makers Woo Consumers with Increased Variety
With the growing popularity of rose wines, producers are increasing providing consumers with a wide range of options in terms of hues, fragrances, and flavors. While the ever popular Zinfandel continues to remain a best seller, wine producers are also working to create fruity and savory rose wines from grapes such as Tavel, Grenache, Pinot Noir, Sangiovese, and Mourvedre among others.
Provencal rose wines from the Provence region of South East France continues to remain a very popular option among consumers owing to its pale hue, minute quantities of tannins, and soft texture. Further, these wines can make use of many grape varieties, which provide drinkers with complexity in floral, berry, and citrus notes. Increasing awareness about differentiating between good and bade rose varieties is anticipated to benefit the rose wine market in the foreseeable future.