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Body Mist Manufacturers to Establish Strategic Partnerships with Luxury Brands to Boost Sales

2018-09-08 16:15:36 | Business
Most men and women follow beauty regimes that includes the use of a good body spray. The fragrance of their choice gives individuals a pleasant feeling as it lasts on their body for longer time and helps in getting rid of bad body odors. While consumers are becoming more particular with the choice of fragrances, especially during summers, demand for body sprays is likely to increase. Also, consumers are becoming more aware about different types of body sprays available in the market, and subsequently, body mists have gained popularity worldwide.



What is a Body Mist?

Body mist is an integral part of fragrance layering, which can help men as well as women to retain a subtle but fresh scent throughout the day. Body mists are softer and lighter body sprays that contain lesser oil and more alcohol than other types of body sprays. As body mists are less concentrated fragrances, they can blend well with the skin and help the individuals to carry a pleasant and natural scent all day long.

Body mists also help in keeping the skin hydrated, so they can be directly applied on the skin. Most people prefer using body mists right after a shower or bath, as the skin is clean and clear after bathing and helps to retain the fragrance for longer. Some people choose to use body mists shortly before going to bed, which can also help the scent blend well with the skin easily and last longer. Owing to the low concentration of perfume oils in body mists, they can be sprayed on delicate fabrics without risking its quality.

Body mists are tamer and softer, which is its biggest advantage. Due to their moderate and light fragrance contents, body mists can be used in a wide range of applications. They can be sprayed on mattresses while changing the sheets, which can add an interesting aroma to the beddings. They can also be sprayed in a car, which can help in getting rid of unwanted odors while maintaining the car ambience fresh and pleasant.

What are the Differences Between Perfumes, Deodorants, and Body Mists?

As body mists are used in a variety of fragrance-related applications, they are often confused with perfumes. Perfumes contain a combination of alcohol components and scented oils that are extracted from fruits, flowers, or herbs & spices. A high concentration of oils and scents can be found in perfumes, due which perfumes last longer than any other kind of aromatic body sprays. Also, as the fragrance components are high in quantity in perfume, they cost comparatively more. Another factor that differentiates perfumes from body mists and deodorants is that perfumes are not advised to be directly sprayed on the skin due to its high concentration of alcohol and aromatic oils. They are used sparingly and sprayed on clothes or small body parts like wrists, neck, or behind the ears.

On the other hand, deodorants usually help in concealing unpleasant body odors due to perspiration and some deodorants are known as antiperspirants. Deodorants contain relatively lower concentration of scents, aromatic oils, and alcohol than that in perfumes. Deodorants can be sprayed directly onto different parts of body, while deodorants with antiperspirant properties are only sprayed on armpits. Perfumes and body mists contain high quantity of water and alcohol, which makes them liquid body sprays. On the contrary, deodorants come in various physical forms such as a gel, spray, roll-on, and a solid stick.

Recent Trends in the Fragrance Industry and Body Mist Manufacturers

Increasing consumer awareness about the availability of a variety of fragrances in the market has led to an increase in demand for different types of body mists. Also, rising disposable income is boosting the popularity of luxury perfume brands. Leading manufacturers in the fragrance industry are adopting innovative marketing strategies such as social media marketing and celebrity endorsement to increase their sales.

With the growing environmental awareness across countries, consumer demand for green fragrances has increased substantially over the past few years. Taking into account the increasing consumer preference to all-natural fragrances, manufacturers and retailers are striving for ingredient transparency in body mists. Procter & Gamble, a leading consumer goods company based in the US, announced that it will be sharing all fragrance ingredients for its complete product portfolio in North America by 2019-end. The company will be sharing the ingredients of over 2000 fragranced products, including body mists, in order to build trust in their product quality and safety among consumers.

Also, many leading manufacturers of body mists are taking steps towards establishing partnerships with leading beauty and fashion brands to consolidate their position in the global market. Burberry Group Plc., a British luxury fashion brand, recently announced to have established a strategic partnership with Coty Inc., an American manufacturer of beauty products. After launching award-winning, opulent fragrances – My Burberry and Mr Burberry – Burberry is aiming to leverage Coty’s expertise in the beauty industry to further expand the Burberry Beauty business. Similarly, Revlon, Inc., an American manufacturer of cosmetics and fragrances, announced to have entered an agreement with AllSaints Retail, Ltd., a British fashion retailer. Through this collaboration, the companies are focusing on launching an innovative fragrance collection.
With the rapid expansion of the fragrance industry and introduction of innovative scents, demand for body mists with unique fragrances is expected to increase in the near future.