Google CEO Eric Schmidt made a comment speaking at Stanford's School of Business a few weeks ago that has rattled teacups all across the communications industry. Schmidt commented that he could see a future that included free cell phones provided to users who accept watching targeted advertising.
His observation was that mobile phones are adopting more and more characteristics that bring them closer to handheld computer status. Their functionality has expanded to text messaging, email and web access. Schmidt referenced research that predicted a rise in cell phone use to as much as eight to 10 hours a day for purposes of talking, texting and using the Web. With a device so thoroughly integrated into personal daily life, advertising becomes a viable form of revenue - and hence, a source of subsidy for free phone distribution.
With a nod to reality, Schmidt observed that mobile phones may never be completely free. He noted that newspapers have had a financial model based on advertising for a century, but have never been free - although they are certainly inexpensive. Actually, some of the more successful newspaper ventures remaining are the free neighborhood weeklies that land on your doorstep. On the other hand, television empires were built on advertising and the networks have never been known to subsidize TV distribution.
Google has been experimenting with providing text and video ads to cell phones with LCD screens. They have developed alliances with some of Japan's telephone networks, where shopping via the cell phone screen has become a reality. According to Schmidt, however, Google has no current plans to give away phones and he is unaware of any effort by phone manufacturers, cell phone service providers or Internet phone services to do so.
However it is a mistake to ever take offhand remarks from Google executives lightly. While the question of phone availability either at low cost or cost free remains an open one, the specter of advertising on cell phones is no longer a question at all. Cell phones will soon be able to provide the targeting data for advertising that computer clicks provide now. When advertisers are able to harness that data, the cell phone advertising market is going to become increasingly enticing.
An analysis of Google's acquisition of YouTube included the observation that with the fragmenting of broadcast television, there were $67 billion in annual advertising dollars out there in the hands of people who are uncertain where to place them. This particular analysis speculated on the possibility of Google's ability to guide some of those dollars to YouTube.
Google's notion of utilizing the cell phone as an advertising vehicle should be considered in the same vein. It may not be on the radar screen currently, but that doesn't mean that a company with the money, the power and the talent of a Google can't put a major blip on that screen in short order.
From Schmidt's perspective, the market is going to be there. Google's $9.3 billion in 2005 revenue was derived from the sale of advertising and positioning on its search service. They understand the new advertising platforms better than any other corporate entity in the business. Google has said that one day, mobile phone ad revenue will match computer based ad revenue.
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His observation was that mobile phones are adopting more and more characteristics that bring them closer to handheld computer status. Their functionality has expanded to text messaging, email and web access. Schmidt referenced research that predicted a rise in cell phone use to as much as eight to 10 hours a day for purposes of talking, texting and using the Web. With a device so thoroughly integrated into personal daily life, advertising becomes a viable form of revenue - and hence, a source of subsidy for free phone distribution.
With a nod to reality, Schmidt observed that mobile phones may never be completely free. He noted that newspapers have had a financial model based on advertising for a century, but have never been free - although they are certainly inexpensive. Actually, some of the more successful newspaper ventures remaining are the free neighborhood weeklies that land on your doorstep. On the other hand, television empires were built on advertising and the networks have never been known to subsidize TV distribution.
Google has been experimenting with providing text and video ads to cell phones with LCD screens. They have developed alliances with some of Japan's telephone networks, where shopping via the cell phone screen has become a reality. According to Schmidt, however, Google has no current plans to give away phones and he is unaware of any effort by phone manufacturers, cell phone service providers or Internet phone services to do so.
However it is a mistake to ever take offhand remarks from Google executives lightly. While the question of phone availability either at low cost or cost free remains an open one, the specter of advertising on cell phones is no longer a question at all. Cell phones will soon be able to provide the targeting data for advertising that computer clicks provide now. When advertisers are able to harness that data, the cell phone advertising market is going to become increasingly enticing.
An analysis of Google's acquisition of YouTube included the observation that with the fragmenting of broadcast television, there were $67 billion in annual advertising dollars out there in the hands of people who are uncertain where to place them. This particular analysis speculated on the possibility of Google's ability to guide some of those dollars to YouTube.
Google's notion of utilizing the cell phone as an advertising vehicle should be considered in the same vein. It may not be on the radar screen currently, but that doesn't mean that a company with the money, the power and the talent of a Google can't put a major blip on that screen in short order.
From Schmidt's perspective, the market is going to be there. Google's $9.3 billion in 2005 revenue was derived from the sale of advertising and positioning on its search service. They understand the new advertising platforms better than any other corporate entity in the business. Google has said that one day, mobile phone ad revenue will match computer based ad revenue.
Links:
Samsung Infuse Recovery Pro is professional smartphone recovery , which is especially designed for recovering Samsung Infuse. How to recover Samsung Infuse Pro can recovering deleted photos, retrieving missing documents and even recurring your lost contacts. With this 100% safe utility, you can retrieve your formatted Samsung Infuse effectively and efficiently. Samsung Infuse Recovery Pro is famous for recovering Samsung infuse smartphone data effectively. With this program, there is no need worrying about formatted data from your Samsung Infuse phone. Samsung Infuse Recovery Pro provides people a preview of their formatted data. Its Preview Recovery process provides Thumbnail display of recoverable photos or files.
PC Drivers Utility claims to make it easy for you to keep the drivers on your system up-to-date. PC Drivers Utility can help you fix driver problems to keep your PC in a healthy state in just a few minutes! The quicker you get it, the sooner your driver problems will be gone. PC Drivers Download Utility could help you update the old drivers with the lastest drivers for your computer and increase the ease at which you can run the latest CPU-intensive software such as games. PC Drivers Download Utility will boost your PC and maximize your PC performance. Based on a huge and comprehensive database of more than 5,000,000 updated driver entries, PC Drivers Download Utility supports drivers for almost all major computer hardware and device manufacturers such as Dell, HP, Lenovo, Samsung, ASUS, Nvidia, Intel, Realtek, EPSON, Compaq, Gateway, and so on.
appcrash windows 7 Pro is a well-known program to clean windows installer errors. The reason why your applications are crashing is that some of their files are missing or corrupted. These maybe caused by registry errors, viruses or accident deletion. appcrash windows XP Pro has updated some amazing functions which could fix it easily. appcrash windows 7 Pro is a powerful tool which could fix 50+ common system errors, and repair dll problems, winsock, print spooler, and file association and ActiveX problems. appcrash windows 7 Pro will help identify and fix Windows invalid registry entries. By running Scan & Cleaner as part of scheduled maintenance, appcrash windows 7 Pro can keep your PC from locking up or frequent crashes.
Print Spooler not running can fix many problems about Printers, for example error 1068 and error 1058. Usually they are displayed like these: "Services Could not start the Print Spooler service on Local computer. Error 1068: The dependency service or group failed to start." error 1053 has many powerful functions such as automatically diagnose and easily optimize Windows registry. It can automatically remove system junk files and make it run smoothly. Print Spooler not running also makes it easy to fix corrupted DLL files. You can also manage Active X controls and block any malicious ones
Create Your Own Virtual World With Online Gaming
Helping you to fix Windows Update issue on XP
Safari Problem, How To Fix?
How To Increase Your Ebay Responses
Guide to Finding Music Online - free article courtesy of ArticleCity.com
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