Perf.logo:Ekipmemt,three bar 1

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Adidas-Wikipedia

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Adidas

Adidas AG

Kind AG
Market information

FWB ADS
Pinksheets ADDYY
Head office location Germany
State of Bayern
ミッテルフランケン
ヘルツォーゲンアウラハestablishment August18, 1949
Type of industry or other products
Production sale sales amount11,990million euros(2010)of business contents sporting goods[1]
Operating income894million euros(2010) [1]
Net income567million euros(2010) [1]
Net assets4,616million euros(the end of2010) [1]
42,540number of employees(the end of2010) [1]
Outside link http://www.adidas-group.com/

Shoes(Stan Smith)Adidas(adidas)of shoes(supermarket star)Adidas of Adidas is a German sporting goods maker.

Kind[editing]of the logo

トレフォイルロゴ

An appearance first in1972.

A honewort mark with the crown of the laurel as a motif.

It is used for the reproduction series now.

Performance logo

An appearance first in1991.

Another name: Ekipmemt,a three bar.

The mark that modelled a triangle in three flights.

I was used for only aproductof the high-performancematerialat first and meant best model"best of Adidas"ofeach category.

The popularity from a general user increased and came to be usually from1997adopted to an item afterwards.

Glove logo

An appearance first in2002.

The mark that3diagonal main line was contained in to Japanese yen.

I adopt mainly sportswear.

Linear logo(logo only for letters of"adidas")Adidas adventure(adidas ADVENTURE)

The brand which came up from Japan as outdoor line of Adidas in the early1990s.

I came to be made later in German Adidas.

The logo only as for theletterof"adidas ADVENTURE."

History[editing]

Adolfダスラーwhich is the-founder is born as a son of the shoes craftsman inヘルツォーゲンアウラッハin the suburbs of Germany Nuremberg in1900.

ダスラーbrothers of older brother Rudolf,younger brother Adolf establish company"ダスラーbrothers firm"of the shoes production inヘルツォーゲンアウラッハin the suburbs of-Germany Nuremberg in1920.Rudolf sells it,and Adolf is in charge of production mainly.

"ダスラーbrothers firm"is canceled in1948by the opinion opposition with-brothers.Adolf establishes Adidas Corporation.It was able to link pet name"アディ"and"ダスラー"of Adolf to"Adidas".In addition,older brother Rudolf establishes RUDA company.This becomes Puma Industria De Veiculos in the next year.

I announce the-tennis shoes"high let"in1965.This becomes later Stan Smith.

I announce basketball shoes of the-oar leather, "the superstar"in1970.

After1970,Holstダスラーwhich is a son of Adolf begins to grasp real power.Holst establishes sports advertising agency ISL in cooperation with Dentsu and is said that I had a big influence on the commercialization of thelarge-scalesporting event such as later modern Olympics and FIFA World Cup from the things having fan Antonio Samaranch(seventh IOC chairperson)and Joanアヴェランジェ (seventh FIFA'schairperson),big shots of the sportsdom such as Primo Nebiolo(fourth IAAF'schairperson)and others and big acquaintances[2].In addition,I came to in this way have big power in the overall sportsdom.This time,Adidas were a world'sbest sporting goods maker with sales amount.

-Holstダスラーdies of an illness with51-year-oldyouth on April10, 1987.There is the fight for right of management between sons of daughters and Holst of Adolf,too,and the management of Adidas begins straying.

-French businessman Bernard Tapie acquires the majority of stocks in1990and holds the right of management.The person ofダスラーand the capital ties with Adidas Corporation in this way almost became extinct.At this time,I fell to Nike,the industry third person next to Reebok.

It is led by a-bank group,and French businessman Robert Louis Dreyfus holds the right of management in1993.Adidas achieved a profitability,revival with Dreyfus.

It is listed in1995by the-Frankfurt Stock Exchange.

I bribe-winter sports article maker,Salomon in1997.It becomes sporting goods maker of world No. 2,the Adidas-Salomon group.I in this way play tailor maid golf with affiliation.

I acquire the-rhebok strain in2005and add Reebok to the group.On October25,I sell Salomon section to Finnish sporting goods maker, アメアスポーツコーポレーション.



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