美国Report代写范文:“Hotel strategic analysis and planning”，这篇论文主要描述的是组织的发展需要有战略管理来作为支撑，然后通过实施所制定的战略运用PEST分析模式来进行分析，PEST模型主要包括政治、法律、社会、技术环境等部分组成，并举例酒店的战略规划和分析，讲解如何组织如何设定战略目标以及要如何去实现设定的目标。
PEST分析模型,report代写,strategy analysis,留学生作业代写,论文代写
The purpose of this report is to analyses the strategic analysis perform through setting goal and objectives for an organization and making detail financial operational strategies to achieve those objective.
Every organization need strategic management and undergo strategic and implementation of those plans through carrying through analysis current environment through usage of model called PEST analysis model which stand for political, legal , social and technological environment in which the organization is operating or willing to operate.
There is another model used in strategic analysis and planning named as porter’s five forces model where five forces are basically the environmental analysis of the organization’s country of operations.
The five forces are : 五力是：
Threats of new entry
Power of supplier
Bargaining power of customer
Competitor analysis
Threat of substitute
Once the environment analysis, strategic management involves making detail strategy on each operational area of the business including
Marketing:
Finances
Investments:
Advertising:
Research and development:
HR Strategic:
Partnership:
Customer Services:
Once detail operational is laid down on paper, there comes a stage when the plan need to be implemented and finally result are analyzed and any deviation from plan investigated and lesson learn will applied for the next term of planning.
The organization I am going to use for the purpose of this assignment is named as K.K hotels. It required it is fictitious organization which is located in central London and has total over capacity of accommodate two hundred people with a restaurant which provide meal to guest living with in the hotel and to those which are outsiders.
Aims and Objectives: 目标与目的：
Mission Statement:
“ the mission of K.K hotels is to develop itself a leading brand in the hearts and minds of people with provision of high quality services within best possible environment and also a cost any normal customer can pay, thereby we aim to serve our client without building burden on them”
Goal of K hotel
Our goal is to become a premier chain of hotel located all over country with next five years with a name of strong financial position and having customer base over 20,000 customers in a year.
Objectives of KK hoter
KK hotel is new name in hotel industry therefore our objective for the first year of operation is to attract to new customers and maintain a capacity of at least 90% during the peak time and 60% during off peak time.
Analysis of current situation: 当前局势分析：
Our hotel will locate in the centre of city of London near Victoria station. We have done strategic analysis environment using PEST to determine external factors which can influence our strategy .
Political:
The political environment in united kingdom very encouraging for the companies from across the world and therefore we don’t any resistance of any kind from government as UK government believe in free market and London is one of the centre of global business.
Economic Factors:
Global recession has cause great damage to travel and hospitality industry but as world is recovering from the recession, the prospects for the future economic environment are optimistic and give green signal to KK hotel in order launch its hotel chain in UK.
UK was in recession till last year but it is expected to overcome its negative growth and revival of tourism together partnerships within international organization working in tourism industry lead to a world which is more connected and with increase in tourism and cooperation between countries, the prospect of success of hotel increase.
Social Factors:
London in particular and United Kingdom in general is become one of hot destination for tourist and centre of global corporations. British government and people are very positive on having outsiders visiting their country and even support as much as possible and therefore there isn’t any significant social issue with market for hotel.
Technological Factor :
Technology is very important in today’s global business environment and companies have gain considerable edge through technological innovation. In hotel industry technology is equally important and our customers expect least hassle in booking the room and other service which can be fulfill only through technology. Many of our potential competitors are using a sophisticated technology in order to attract and retain customers. Possible use of technology in hotel industry is fully integrated system for online booking from remote sites using internet etc.
The analysis done through give us most of the important information on external factors which must take into account in order to develop our strategy to achieve our objectives and goal. There is another important model known as Porters five forces model. The porter five force model is very important to understand force affecting a organization strategy and include following
Threats of new entry
Power of supplier
Bargaining power of customer
Competitor analysis
Threat of substitute
Threat of new entry:
The opening of new hotel in the centre of London requires lots of resource including financial and others and therefore not every one can afford open new hotel but as there is lots of potential to generate revenue and growth in this industry the threat of entry from both local and international players is significant and may affect the future revenue of business.
bargaining power of customer: 顾客讨价还价的能力：
Customer for a hotel are normally most favorable place as there are wide variety of choice and opportunities, situation is further worsen by severe competition and constant threat from new entrants therefore customer in this industry have high bargaining power.
Considering these fact it is therefore very important for KK hotel to make strategy considering its potential customers and their requirement and making strategies which is based on active marketing and promotion to attract customers who are much empowered and have other choice to consider.
power of supplier 供销商的能力
The supplies use by hotel industry mainly consist of small items which are segregated such food supplier, furniture and kitchen items etc. The suppliers of these are mainly small in size are widely spread and therefore have low power on KK strategy.
Competitor :竞争对手：
KK hotel is going to face intense competition from small and large establish hotel in the area which have experience operating since many years. The competition is very huge and government encourages fair competition therefore KK has to make a strategy keeping an eye on the competitor’s strategies and targets.
KK hotel will face competition from small hotel which provide cheap accommodation with few facilities as they have their market while KK hotel main competition will be with big players which provide elegant stylish accommodation with all the modern facilities and to compete KK need make them different either on cutting price low than competitors or providing luxurious facilities which their competitors cannot or do not.
Threat of substitute: 代理商的威胁
The fifth force which affect the potentially can affect the future strategies of an organization according to porter is threat from substitute product. There isn’t any ideal substitute for a hotel but in some big cities where there are cheap hostel available but hostel are not a substitute for a luxury hotel like KK.
The camping and staying with relative may an alternative to hostelling but these substitute very minor and have minor if any affect of KK hotels strategy.
Strategies, planning and management to achieve success in future:未来走向成功的战略，规划及管理
In a strategic plan of a hotel we keep all the financial matters under consideration to make a long range performance target. Creating of strategy proficiency has to keep all the plans in an order. Strategy implementation is an internal activity involving organizing, culture building and leading to make the strategy work as intended. The strategic planning is concerned with the overall direction of the business marketing but it also involves the decision making about production and operations finance, human resource management and other business issues all engaged the hotel. Marketing plays the key role in strategic planning because the job of management of strategic person is to create a link between the environment and the business. For example in many of the small based businesses there is only one marketing indicating the geographic position and the little number of products. However the challenges faced by marketing management in a multinational business. Strategic marketing planning always identifies the source of competitive advantage and get sources needed to invest in and to build the business.
Finances strategy :金融策略
Finance is the chemistry of funds management and the general areas of finance are described as (1) business finance and (2) personal finance and (3) public finance. Finance includes two types of money as saving money and lending money. The scope of finances deals with the ideas of time, money, and risk and how they have relation with each other. Finances manage to make budgets and the expenditures of money. The finances use the money in order to make investments in hotels, business and organizations such as banks are playing a vital role in finance. It collects the money from different individuals and keeps the money saves and then lends it to number of many corporations and investment dealing firms. The loans from banks have become an increasing resale packages which means that an investor can easily buy the loan from the bank or any kind of registered organization or corporation.
Financing through debt:贷款融资
Prize bonds are debt instruments which are sold to investors for some organizations and companies and like governments or charities. The investor can sell such shares and debts to a secondary market. Banks are the main facilitators of funding by providing credit although the huge funds, private equity and other organizations are almost had become important as they invest in various forms of debt.
Financing through entering into Partnership:合作经营以筹措经费
The amount need to finance is significantly higher than affordability of many of many organizations and therefore KK hotel may consider entering into partnership with another organization to finance the opening of hotel and successful implementation of strategies.
Investment is what that you spend money in business or other things to get a profit from it and present money into the business, place and organization is getting on the time you are putting your money. You can get your money in short or long term.
One can invest money in many different ways. You can invest on hotels, business, purchase shares, real estate stocks and other investment opportunities available for you. You can invest money in different sources. You invest what you do is putting your money in part of a corporation to get profits or to get a big percent back. You can invest money in different restaurants and hotels opportunities. Most of the people go to invest their money but they don't even know that how and where they can invest money the best way possible to get the most money investment in restaurants and hotels. These two ways to invest money can help you to get the best opportunity for you to gain profit in near future. There are thousands of hotels and new arrivals are under going through their completion, the investments in such places or in some parts like fitness clubs and swimming pools it is positive and beneficial.
Marketing:营销
A marketing plan for hotels has some clear objectives and number of actions that are laid down to achieve specific goals. It is important to looks at how one can ensure that your strategic plan converts into reality.
A hotel marketing strategic plan always includes such factors like deciding that what kind of consumers are supposed to be targeted and how to approach these consumers in hotels and to make your business consistently improving and listing in the competition which are laid ahead to face.
Advertising:宣传
KK hotel need to set aside a big some of its resource for advertisement as market in which KK hotel has lots of potential but it is increasingly getting more and more competitive and therefore success of any strategy will depend how actively KK hotel catch the attention of its customers.
Research and development:研究与发展
KK need to take into account the changing needs of today’s customers and therefore to understand their target and their needs and to proof themselves as different and more attractive to customer, KK hotel must pay serious attention to continuous spending of resource financial and others on research and development in order to remain competitive.
Human Resource Strategy: 人力资源策略
Human resources are very important for any hotel as they serve to customers and customer expect from hotel to give them feeling of being valued and comfort. There fore human resource strategy of KK hotels must focus on hiring right people providing all the basic training and motivating them to serve the customers in the best way they and look after their needs.
Customer Services:客服
The success of any hotel lies in the success of its services to customers. Customer is very important and therefore KK hotel must focus on strategies to maintain high customer service. .
Benefits of Planning:规划的收益
There are number of benefit which can be derived from planning include but not limited
Plan help in controlling
Planning help in measuring performance
Planning assist in identification of potential problems before they come up
Possible short, medium and long term problems:
Short problem will include problems like hiring of staff , renovation of hotel, etc
Medium problem will include advertising and catching customer’s attention, entering alliance.
Long term problems are related with survival of hotel such as financial and other issue.
Conclusion:总结
We have analyze the proposal to open a hotel in the centre London considering a range of factors and now it seems that though the competition is tough and there are issues but there is enough potential for profits to generated therefore KK hotel should launch themselves in central London.
51due留学教育原创版权郑重声明：原创留学生作业代写范文源自编辑创作，未经官方许可，网站谢绝转载。对于侵权行为，未经同意的情况下，51Due有权追究法律责任。
PEST分析模型,report代写,strategy analysis,留学生作业代写,论文代写
The purpose of this report is to analyses the strategic analysis perform through setting goal and objectives for an organization and making detail financial operational strategies to achieve those objective.
Every organization need strategic management and undergo strategic and implementation of those plans through carrying through analysis current environment through usage of model called PEST analysis model which stand for political, legal , social and technological environment in which the organization is operating or willing to operate.
There is another model used in strategic analysis and planning named as porter’s five forces model where five forces are basically the environmental analysis of the organization’s country of operations.
The five forces are : 五力是：
Threats of new entry
Power of supplier
Bargaining power of customer
Competitor analysis
Threat of substitute
Once the environment analysis, strategic management involves making detail strategy on each operational area of the business including
Marketing:
Finances
Investments:
Advertising:
Research and development:
HR Strategic:
Partnership:
Customer Services:
Once detail operational is laid down on paper, there comes a stage when the plan need to be implemented and finally result are analyzed and any deviation from plan investigated and lesson learn will applied for the next term of planning.
The organization I am going to use for the purpose of this assignment is named as K.K hotels. It required it is fictitious organization which is located in central London and has total over capacity of accommodate two hundred people with a restaurant which provide meal to guest living with in the hotel and to those which are outsiders.
Aims and Objectives: 目标与目的：
Mission Statement:
“ the mission of K.K hotels is to develop itself a leading brand in the hearts and minds of people with provision of high quality services within best possible environment and also a cost any normal customer can pay, thereby we aim to serve our client without building burden on them”
Goal of K hotel
Our goal is to become a premier chain of hotel located all over country with next five years with a name of strong financial position and having customer base over 20,000 customers in a year.
Objectives of KK hoter
KK hotel is new name in hotel industry therefore our objective for the first year of operation is to attract to new customers and maintain a capacity of at least 90% during the peak time and 60% during off peak time.
Analysis of current situation: 当前局势分析：
Our hotel will locate in the centre of city of London near Victoria station. We have done strategic analysis environment using PEST to determine external factors which can influence our strategy .
Political:
The political environment in united kingdom very encouraging for the companies from across the world and therefore we don’t any resistance of any kind from government as UK government believe in free market and London is one of the centre of global business.
Economic Factors:
Global recession has cause great damage to travel and hospitality industry but as world is recovering from the recession, the prospects for the future economic environment are optimistic and give green signal to KK hotel in order launch its hotel chain in UK.
UK was in recession till last year but it is expected to overcome its negative growth and revival of tourism together partnerships within international organization working in tourism industry lead to a world which is more connected and with increase in tourism and cooperation between countries, the prospect of success of hotel increase.
Social Factors:
London in particular and United Kingdom in general is become one of hot destination for tourist and centre of global corporations. British government and people are very positive on having outsiders visiting their country and even support as much as possible and therefore there isn’t any significant social issue with market for hotel.
Technological Factor :
Technology is very important in today’s global business environment and companies have gain considerable edge through technological innovation. In hotel industry technology is equally important and our customers expect least hassle in booking the room and other service which can be fulfill only through technology. Many of our potential competitors are using a sophisticated technology in order to attract and retain customers. Possible use of technology in hotel industry is fully integrated system for online booking from remote sites using internet etc.
The analysis done through give us most of the important information on external factors which must take into account in order to develop our strategy to achieve our objectives and goal. There is another important model known as Porters five forces model. The porter five force model is very important to understand force affecting a organization strategy and include following
Threats of new entry
Power of supplier
Bargaining power of customer
Competitor analysis
Threat of substitute
Threat of new entry:
The opening of new hotel in the centre of London requires lots of resource including financial and others and therefore not every one can afford open new hotel but as there is lots of potential to generate revenue and growth in this industry the threat of entry from both local and international players is significant and may affect the future revenue of business.
bargaining power of customer: 顾客讨价还价的能力：
Customer for a hotel are normally most favorable place as there are wide variety of choice and opportunities, situation is further worsen by severe competition and constant threat from new entrants therefore customer in this industry have high bargaining power.
Considering these fact it is therefore very important for KK hotel to make strategy considering its potential customers and their requirement and making strategies which is based on active marketing and promotion to attract customers who are much empowered and have other choice to consider.
power of supplier 供销商的能力
The supplies use by hotel industry mainly consist of small items which are segregated such food supplier, furniture and kitchen items etc. The suppliers of these are mainly small in size are widely spread and therefore have low power on KK strategy.
Competitor :竞争对手：
KK hotel is going to face intense competition from small and large establish hotel in the area which have experience operating since many years. The competition is very huge and government encourages fair competition therefore KK has to make a strategy keeping an eye on the competitor’s strategies and targets.
KK hotel will face competition from small hotel which provide cheap accommodation with few facilities as they have their market while KK hotel main competition will be with big players which provide elegant stylish accommodation with all the modern facilities and to compete KK need make them different either on cutting price low than competitors or providing luxurious facilities which their competitors cannot or do not.
Threat of substitute: 代理商的威胁
The fifth force which affect the potentially can affect the future strategies of an organization according to porter is threat from substitute product. There isn’t any ideal substitute for a hotel but in some big cities where there are cheap hostel available but hostel are not a substitute for a luxury hotel like KK.
The camping and staying with relative may an alternative to hostelling but these substitute very minor and have minor if any affect of KK hotels strategy.
Strategies, planning and management to achieve success in future:未来走向成功的战略，规划及管理
In a strategic plan of a hotel we keep all the financial matters under consideration to make a long range performance target. Creating of strategy proficiency has to keep all the plans in an order. Strategy implementation is an internal activity involving organizing, culture building and leading to make the strategy work as intended. The strategic planning is concerned with the overall direction of the business marketing but it also involves the decision making about production and operations finance, human resource management and other business issues all engaged the hotel. Marketing plays the key role in strategic planning because the job of management of strategic person is to create a link between the environment and the business. For example in many of the small based businesses there is only one marketing indicating the geographic position and the little number of products. However the challenges faced by marketing management in a multinational business. Strategic marketing planning always identifies the source of competitive advantage and get sources needed to invest in and to build the business.
Finances strategy :金融策略
Finance is the chemistry of funds management and the general areas of finance are described as (1) business finance and (2) personal finance and (3) public finance. Finance includes two types of money as saving money and lending money. The scope of finances deals with the ideas of time, money, and risk and how they have relation with each other. Finances manage to make budgets and the expenditures of money. The finances use the money in order to make investments in hotels, business and organizations such as banks are playing a vital role in finance. It collects the money from different individuals and keeps the money saves and then lends it to number of many corporations and investment dealing firms. The loans from banks have become an increasing resale packages which means that an investor can easily buy the loan from the bank or any kind of registered organization or corporation.
Financing through debt:贷款融资
Prize bonds are debt instruments which are sold to investors for some organizations and companies and like governments or charities. The investor can sell such shares and debts to a secondary market. Banks are the main facilitators of funding by providing credit although the huge funds, private equity and other organizations are almost had become important as they invest in various forms of debt.
Financing through entering into Partnership:合作经营以筹措经费
The amount need to finance is significantly higher than affordability of many of many organizations and therefore KK hotel may consider entering into partnership with another organization to finance the opening of hotel and successful implementation of strategies.
Investment is what that you spend money in business or other things to get a profit from it and present money into the business, place and organization is getting on the time you are putting your money. You can get your money in short or long term.
One can invest money in many different ways. You can invest on hotels, business, purchase shares, real estate stocks and other investment opportunities available for you. You can invest money in different sources. You invest what you do is putting your money in part of a corporation to get profits or to get a big percent back. You can invest money in different restaurants and hotels opportunities. Most of the people go to invest their money but they don't even know that how and where they can invest money the best way possible to get the most money investment in restaurants and hotels. These two ways to invest money can help you to get the best opportunity for you to gain profit in near future. There are thousands of hotels and new arrivals are under going through their completion, the investments in such places or in some parts like fitness clubs and swimming pools it is positive and beneficial.
Marketing:营销
A marketing plan for hotels has some clear objectives and number of actions that are laid down to achieve specific goals. It is important to looks at how one can ensure that your strategic plan converts into reality.
A hotel marketing strategic plan always includes such factors like deciding that what kind of consumers are supposed to be targeted and how to approach these consumers in hotels and to make your business consistently improving and listing in the competition which are laid ahead to face.
Advertising:宣传
KK hotel need to set aside a big some of its resource for advertisement as market in which KK hotel has lots of potential but it is increasingly getting more and more competitive and therefore success of any strategy will depend how actively KK hotel catch the attention of its customers.
Research and development:研究与发展
KK need to take into account the changing needs of today’s customers and therefore to understand their target and their needs and to proof themselves as different and more attractive to customer, KK hotel must pay serious attention to continuous spending of resource financial and others on research and development in order to remain competitive.
Human Resource Strategy: 人力资源策略
Human resources are very important for any hotel as they serve to customers and customer expect from hotel to give them feeling of being valued and comfort. There fore human resource strategy of KK hotels must focus on hiring right people providing all the basic training and motivating them to serve the customers in the best way they and look after their needs.
Customer Services:客服
The success of any hotel lies in the success of its services to customers. Customer is very important and therefore KK hotel must focus on strategies to maintain high customer service. .
Benefits of Planning:规划的收益
There are number of benefit which can be derived from planning include but not limited
Plan help in controlling
Planning help in measuring performance
Planning assist in identification of potential problems before they come up
Possible short, medium and long term problems:
Short problem will include problems like hiring of staff , renovation of hotel, etc
Medium problem will include advertising and catching customer’s attention, entering alliance.
Long term problems are related with survival of hotel such as financial and other issue.
Conclusion:总结
We have analyze the proposal to open a hotel in the centre London considering a range of factors and now it seems that though the competition is tough and there are issues but there is enough potential for profits to generated therefore KK hotel should launch themselves in central London.
51due留学教育原创版权郑重声明：原创留学生作业代写范文源自编辑创作，未经官方许可，网站谢绝转载。对于侵权行为，未经同意的情况下，51Due有权追究法律责任。
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