The owner of a new downtown Fowlerville flooring showroom said she wants customers' shopping experience to be free from worry.
"I want the overall experience for Mrs. Jones to be like going to the spa," said Dawn Hatcher, of Flooring Finesse by Design.
The business, founded in 2008, has served commercial designers and architectural clients, and is now expanding to serve residential customers. Its showroom at 141 S. Grand Ave. is scheduled to open May 18.
"We want to increase our diversity," Hatcher said. "I get gratification of the customer being able to touch and feel the product and when his or her eyes open wide.
"I get the personal gratification in seeing that initial excitement in the customer's eyes. If I can assist and make it more of a home, I've met my goal," she added.
While the business doesn't install the flooring, Hatcher said she's willing to offer customers information on referred installers who she said will come out and measure dimensions for "Mrs. Jones' backsplash and kitchen floor."
The highlight of the business' 850-square-foot showroom is the "feature wall," she said, which displays unique tiles and mosaics.
"There are endless possibilities with what you can do with mosaics," Hatcher said. "It is just phenomenal.
"It's a lot of fun to sit with a customer and show them what they can do with them. They're great for backsplashes, fireplaces and pools," she added.
One product the showroom carries is a glow-in-the-dark tile infused by solar light by Spanish manufacturer Vidrepur. The tiles are made from 99 percent recycled material, according to the manufacturer's Web site.
"It's not the ordinary product that you'll see in box stores," Hatcher said.
Assistant Terry Boyd-Leonard is new to the flooring industry, but said she's learned a lot after attending Coverings, an international trade fair and expo for ceramic tile and natural stone. The event was held in April in Orlando, Fla.
"I've been in sales forever," she said. "But I never knew there was so much to learn about tile."
"I want the overall experience for Mrs. Jones to be like going to the spa," said Dawn Hatcher, of Flooring Finesse by Design.
The business, founded in 2008, has served commercial designers and architectural clients, and is now expanding to serve residential customers. Its showroom at 141 S. Grand Ave. is scheduled to open May 18.
"We want to increase our diversity," Hatcher said. "I get gratification of the customer being able to touch and feel the product and when his or her eyes open wide.
"I get the personal gratification in seeing that initial excitement in the customer's eyes. If I can assist and make it more of a home, I've met my goal," she added.
While the business doesn't install the flooring, Hatcher said she's willing to offer customers information on referred installers who she said will come out and measure dimensions for "Mrs. Jones' backsplash and kitchen floor."
The highlight of the business' 850-square-foot showroom is the "feature wall," she said, which displays unique tiles and mosaics.
"There are endless possibilities with what you can do with mosaics," Hatcher said. "It is just phenomenal.
"It's a lot of fun to sit with a customer and show them what they can do with them. They're great for backsplashes, fireplaces and pools," she added.
One product the showroom carries is a glow-in-the-dark tile infused by solar light by Spanish manufacturer Vidrepur. The tiles are made from 99 percent recycled material, according to the manufacturer's Web site.
"It's not the ordinary product that you'll see in box stores," Hatcher said.
Assistant Terry Boyd-Leonard is new to the flooring industry, but said she's learned a lot after attending Coverings, an international trade fair and expo for ceramic tile and natural stone. The event was held in April in Orlando, Fla.
"I've been in sales forever," she said. "But I never knew there was so much to learn about tile."