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5 Super-Easy Steps to Increase Your List of Referral Partners to 100

2014-11-12 09:40:23 | 日記
Building your business by referrals from others is the most powerful way to build your business. Here are five easy steps you can use to boost your referral partners to 100 people!

Do you obtain much of your business through referrals from others-from people who know, trust, and like you?

Are you happy with the number of referrals your referral partner network is producing?

Do you want to increase the size and quality of your referral partner network?

Getting business by referral from other people is one of the fastest ways to grow your business. If you want to earn more business by referral, you have to be involved in a referral partner network that is large enough so it can provide you with a steady stream of new business. Referral partners are people who are in touch with your prospective clients on a regular basis.

For example, if a business provides web site design services to small business, their referral partners may include graphic artists, copywriters, business coaches, etc. Get the picture?

By actively seeking out referral partners (some of whom you may not personally know at this time), you will increase the number of people who can refer business to you.

A network of 100 referral partners is usually large enough to provide you with enough business. Yet, is not too large that you can't handle staying in touch with them---perhaps monthly with an eZine publication, or meeting them quarterly for coffee or lunch.

Here are 5 super-easy steps you can take to build your referral partner list:

1. Think about who your potential client is, and brainstorm what type of business services they need to operate their business. This information will give you clues about what other professional categories may be good referral partners. Develop a list of 10 professional categories.

2. For each professional category you identified, actively seek to get to know 10 people. This is most likely a simple task because there's a good chance you already know people in these occupations. If you need more individuals to increase your list to 10, ask current business associates if they know individuals they would recommend. Ask existing referral partners if they will introduce prospective referral partners to you.

3. Schedule a time to meet with your potential referral partners. Meeting these individuals provides you an opportunity to tell them about your products and services, and their benefits. It also gives potential partners the opportunity to tell you about their products and services, as well.

At your meetings, give prospective referral partners details about your market niche so they know exactly what type of prospect is right for your business. For example, if you are seeking businesses that generate $1M to $5M in revenues, and operate in the metalworking industry, give your referral partner this information.

4. When you meet someone who seems willing to send you referrals, add their name to your referral partner list until eventually you attain 10 people x 10 occupations = 100 referral partners

5. Once you have 100 names on your partner list, determine your tactics of how you will stay in touch with them to build relationships. Here are some ideas about how to stay in touch: Develop a tickler file to remind you to contact and meet them. Send out a monthly eZine to keep your business top-of-mind Attend networking functions Send greeting cards Invite you referral partners to a cocktail or holiday party. The methods you can use to keep in touch are endless! Contact your referral partners at least one time, every three months, to keep your relationships intact.

Over time, you may find some people are not good referral sources. Replace them on your list to keep it fresh.

Article Tags: Super-easy Steps, Referral Partners, Referral Partner


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The Best Way to Treat Dry Skin Beneath Eyes

2014-11-12 09:35:54 | 日記
Do you have dry skin beneath eyes? If you do, you are not alone. A lot of people, including a fairly large amount of youngsters, suffer from this problem. Dry skin, especially in the eye area, can be really irritating and can make you look dull. A lot of people, including men and women, seem to have this problem at a fairly young age. The good news, however, is that it can be taken care of easily.

Before we proceed any further, you should understand the cause or the reason behind dry skin beneath eyes. So, let us talk about that a little bit. As you know, your skin has oil glands which secret sebum to keep your skin soft and moisturized. However, the skin around the eyes does not have as many oil glands as other parts of your body and hence it is prone to become dry quickly. Especially during winter, the skin around your eyes becomes very dry. As you know, dry skin can lead to various problems like wrinkles, dark circles, and flaking.

Some other reasons for dry skin around eyes include allergic reaction to certain chemicals, excessive use of cosmetics, and bathing for a long time. Initially, it might not seem very obvious but in just a few weeks, you might notice a considerable change in the area around your eyes. Your eyes will start looking dull, you will have dark circles, and you’ll look a lot older. In more serious cases, the dry skin around the eyes might start itching, might redden, and give you a burning sensation. So, the sooner you take care of this problem, the better it is for you.

The best way to take care of dry skin around eyes is to take good rest and apply some good skin care product. The tricky part, however, is choosing the right skin care product. Or in this case, a good eye cream. The most important thing you should know about eye creams is that you should be very, very careful in choosing them. Like I already said, eyes are the most sensitive part of your body and you should not apply anything unless you are very certain that there is no risk involved.

Let me give you a very important tip about eye creams here. There is an ingredient called Eyeliss, which is almost considered a miracle ingredient. Rumor has it that a lot of Hollywood celebrities use eye creams with Eyeliss as it is proven to be very, very effective for dry skin around eyes. So, look out for an eye cream with Eyeliss. Also, it is always better to go for organic products instead of artificial cosmetic items that do nothing but hurt your skin.

So, there you have it people. The best way to treat dry skin beneath eyes is to get a good eye cream or eye gel which is both safe and effective. Remember the tip I gave you and get the best product. Then, see the results for yourself.

Dr. Valerie Rosenbaum is a dermatologist who specializes in natural skin care products using only clinically proven ingredients like Cynergy TK. At her website she recommends the best dry skin care products. For more information visit her website http://www.DefendYourSkin.com
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What Freelance Writing Opportunities Are There

2014-11-12 09:34:22 | 日記
As more and more of the world turns online for almost everything, there is a growing market in freelance writing opportunities. If you have always wanted to write for a living or even if you are just looking for a quick way to make some money, you will find that starting up your writing business is an easy and affordable way to create a better future for you and your family.

When you look around the Internet, you will see a lot of work that has been written - blogs, web pages, e-mails, articles and reviews - and you may think that all of it was written by the people who claim to be the authors, but that is not true. Much of what you see online is written by other people, ghostwriters if you will, and joining the ranks of those who are making a living online is easier than you may think.

All you really need to get started is a computer, decent typing skills, a reliable Internet connection and the ability to do research online. You don't need to have amazing writing skills, and you don't even need a degree of any sort. All that your potential employers are looking for is a person who is reliable, imaginative, quick and able to do work without asking a whole lot of questions. In most cases, you will find that employers are looking for people with English as their first language, although that is not always the case.

You should first start looking for freelance writing opportunities that fit your particular style of writing and your interest. If you write in a very formal manner and like to do a lot of research, then technical writing may be for you. However, if you like to write informally, much like the way most blogs are written, then there is an incredible amount of work out there right now.

The other thing you should think about when looking for freelance writing opportunities is what subject matter interests you most. Some people like to write about technical matters, while others want to write much less formal types of writing. If you are adaptable to all subjects (computers, sports, child-rearing, health or business), then you will be far more valuable to a client than someone who only writes about one subject.

Many people who have started looking for freelance writing opportunities only to make a few extra dollars soon found that they had so much work that they needed to quit their full-time job. The lure of working for oneself is something that few people can resist, especially when there is so much potential for big money. So once you get started, you should really evaluate what you want to do in the future and whether you will be happy working for yourself all the time. Most people find that going into business for themselves is one of the best decisions they ever made. You will never work harder in your life, but you will reap the benefits.


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Copywriting Challenge: Smart Ways to Tout an Innovative Product

2014-11-12 09:34:21 | 日記
A client asked me, “How do I describe something people aren’t looking for, because they don’t know that it exists? It’s different from every other product on the market.”

I love challenges like this because they give me a chance to do some mental jiu-jitsu, conceptual calisthenics and verbal acrobatics.

First, you jump onto the ceiling and look down at the product instead of standing close up to it, as the product creator does. From high up, you can see that however innovative a product, it’s not actually completely novel. What does the product do for its user? Find a general category that it belongs in.

You may remember the buildup to the introduction of the Segway in 2001. It was called “The It” – the ultimate non-informative label. Yes, it was something we truly hadn’t seen before, but even so, we have a general category into which we can put it. It gets you from one place to another place without expending your energy on walking. We now call it a “personal transporter.”

My client’s product was an audio product that helped people struggling with everyday personal issues. What was innovative about it was the way they worked, something that had to be carefully explained. However, to start off, the product line could be accurately described as self-improvement audio products that help the average person overcome everyday problems like low self-esteem, communication difficulties, stress, out-of-control anger and so on in just seven minutes a day.

Second, you compare your product to alternatives. For the Segway, we can compare it to other forms of transportation, like walking, bicycling and driving a car. The audio products could be compared to other forms of coping such as talk therapy, trying to understand the roots of the problem, taking medication and continuing to suffer by doing nothing. My client created a chart contrasting the safety, ease, effectiveness and cost of his self-improvement materials to traditional office therapy, self-help products by qualified professionals, self-help products by unqualified gurus and psychiatric drugs.

Third, you make a bold claim and then back it up. I found the “seven minutes a day” a pretty bold claim. My client, a licensed marriage and family therapist, was able to explain its foundation in psychological research. Other ways to support a claim like this might be that the product worked for X number of people, the process was based on theories that have been proven in other areas, the product passed a clinical study, it was acclaimed by respected people or it was featured in the media. Even simply explaining why seven minutes a day is enough for personal change helps. Sometimes there’s an origin story that helps make the innovation credible. Or a guarantee.

It may be helpful to add a reference section documenting in greater detail how and why the product achieves its results. Let’s imagine a financial service whose bold claim was keeping retirement savings safe against economic collapse. The reference material - tucked away somewhere for optional reading - would spin out scenarios that showed how the service protected someone’s life savings. For the self-improvement audio products, I advised my client to make available an explanation why the method works, first in layperson’s terms and second at a more advanced level for people who had more background in psychology.

Fourth, you talk about successes. This is where the Segway fell down. They had President George Bush (the first one) try one. However, President Bush fell off the Segway, which detracted from its safety image. The company also got a lot of negative coverage because of cities outlawing their use on sidewalks, so they didn’t have a lot of successes to talk about. My client was in better shape on this score, because he had a boatload of letters from happy customers who had achieved the results they hoped for. Testimonials and success stories round out the picture that consumers are building in their minds about the innovative product.

It’s vital to accomplish all of the above in ordinary language, without mind-numbing jargon. Once the Segway was unveiled, people who saw video footage of it understood instantly how it transported people. For more abstract innovations, however, it’s hard to find the picture that equals a thousand words. Instead, deploy metaphors that give people a mental picture of the distinctive benefits of the product. For example, the financial service described above “provides a kryptonite vault for your savings.” Or talk about the “triple shield” precautions taken by the company for customers’ peace of mind.

Veteran copywriter and marketing consultant Marcia Yudkin is the author of Persuading People to Buy, Meatier Marketing Copy and 14 other books. She runs a one-on-one mentoring program that trains copywriters to improve their no-hype writing skills and business savvy: http://www.yudkin.com/become.htm
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Improve Your Home's Appeal With Cheap and Easy Improvements

2014-11-10 17:41:45 | 日記
There are a few things you can do to improve your home's appeal when you are getting ready to sell or refinance. Many people don't realize how much difference a few minor improvements can make. The first thing to do is to experience your home the way a potential buyer or the appraiser would, from the moment they drive up in front.

When you start at the curb, does the lawn look well manicured, free of weeds and cracked sidewalks? If your yard needs a good trimming, weed-pulling from flower gardens and lacks flowers or shrubs, it can detract from the rest of the home. The first thing to do is make sure that you have attractive landscaping, even if it is a few bushes and boulders. Pull any weeds, mow and trim edges and rake any leaves. A nice yard is more inviting and landscaping enhancements like fountains, ponds or statues can add value and appeal.

When it comes to the front door area, it should include freshly painted trim, front door, a new mailbox and new, bolder house numbers for modern appeal. Make sure the sidewalk and porch are free of debris, cracks and other detracting features. You can seal cracks very affordably which will prolong the life of the walks or porches, keeping moisture from causing a tripping hazard as the crack becomes worse.

When you first enter the home, the entryway should have a fresh coat of paint, a nice clean floor and feeling open and spacious with a few decorative features if there's room. The livings spaces should be freshly painted or the walls scrubbed and clutter should be minimal and organized. Of course, a thorough cleaning can make a big difference, so consider having carpet shampooed.

When you walk into the kitchen, countertops should be free of appliances and clutter and the faucet shouldn't be dripping. A new faucet is under a hundred dollars and cleanliness is important in the kitchen, so make sure the stovetop is free of cooked-on food and the refrigerator doesn't have a bunch of fingerprint smudges and food dripping down the front.

The bathrooms can be transformed easily with a new shower curtain, area rugs and a few matching accessories. If you have dated plumbing fixtures, it can be easy to update them yourself and you can usually do it for under a couple hundred dollars. Re-caulking the tub and sink can make it look fresh and newer, besides protecting the home from moisture damage and it's less than ten dollars to do by yourself. Thoroughly clean the tub and sink, of course.

When it comes to bedrooms, make sure that clutter is boxed up and that bedding is clean and window treatments are attractive or show good views. Closets need to be cleaned out and look well organized. Fresh paint in neutral colors can add value and the appearance of more space.

When it comes to basements and garages, less is more when it comes to extra items you don't use often. Consider a garage sale to get rid of as many things as you can to make more space, de-clutter and raise money to help with your home improvement projects for the quickest sale or the best appraisal.

This information has been provided by Automated Homefinder - a Boulder CO real estate Brokerage. To search for Boulder homes, or Longmont real estate, simply visit Automated Homefinder.
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