Strategic Implications of Nokias Intention to Enter the Netbook PC Market

Strategic Implications of Nokia's Intention to Enter the Netbook PC Market

Abstract

With the advent of the digital convergence era, the boundaries between PC and mobile phone products are becoming increasingly blurred. Recently, Nokia announced its intention to enter the netbook PC market. This report will analyze the possibilities for Nokia's new product, including a PC-like product positioning scenario and a non-PC-like product positioning scenario. The report also examines the possible impact of Nokia's product on the PC and mobile phone industries.

Table of Contents:

1. Background

2. PC-like Product Positioning Scenario

2.1 Product Specification Design Similar to Mainstream Netbook PCs

2.2 Nokia's Strong Telecom Channel Foundation to Be Important Weapon in Initial Market Development

2.3 Profits to Be Limited if Nokia Enters Fiercely Competitive PC Market

2.4 Brand Is Double-edged Sword for Nokia in the PC-like Product Market

3. Non-PC-like Product Positioning Scenario

3.1 Core Concept of New Product: Portable Entertainment Platform Centered on Mobile Internet

3.2 Hardware Architecture Specifications

3.3 OS Choice

3.4 Strong Product R&D Capabilities and Channel Operation Experience to Support Nokia

3.5 Market Is Still Unclear: Consumer Acceptance Difficult to Gauge

MIC Perspective

Appendix

List of Tables

Analysis of Nokia's intention to enter the netbook PC market, and the possibilities for Nokia's netbook PC product, including a PC-like product positioning scenario and a non-PC-like product positioning scenario

Impact on the PC and mobile phone industries in the different scenarios

Companies and organizations analyzed or mentioned in the report include: Acer, Apple, Asus, BusinessWeek, Dell, Freescale, HP, Intel, Interbrand, Lenovo, LG, Marvell, Microsoft, Motorola, Nokia, Qualcomm, Samsung, Sony, Sony Ericsson, Toshiba, Trolltech

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