New Identity for Power-Cell Battery Products

BLOOMINGDALE, IL. May 1, 2011 - Power-Cell Battery Products announced today that it is now doing business as ZEUS Battery Products. The identity change will make it easier for customers and staff who have been referring to the company by both names until now.

 

"There has been some confusion in the past because we are the only manufacturer of ZEUS brand batteries and battery products," explained company president Mills Rendell. "But the official company name was Power-Cell. So people were referring to us by both names."

 

Another reason for the identity change is to celebrate the 10th anniversary and success of the ZEUS battery brand.

 

"We want to capitalize on the brand's expansion by creating a uniform message that includes a uniform identity," Rendell said. "As the brand continues to become more familiar, more people are referring to us as 'ZEUS' anyway. It just made sense to make it official. We expect the transition to the new identity will be fairly effortless."

 

The parent company will remain Power-Cell Battery Products, LLC.

 

ZEUS Battery Products, celebrating its 10th anniversary, is the manufacturer of the ZEUS line of batteries and power products---an approved supplier for leading global companies. They are a single-source supplier of stock and custom batteries, chargers, and accessories---also providing technical assistance to customers throughout Chicagoland and the U.S. Their headquarters are located at 191 Covington Drive, Bloomingdale, Illinois.