Samsung acquiring

Terms of the deal — which officially closed last Friday — have not been disclosed, but we understand that it’s one of the bigger exits for a tech startup in Greece. Sources tell us that Innoetics went for less than the amount Daimler paid for Taxibeat, an Uber rival that it acquired earlier this year for around €40 million ($43 million).

Innoetics follows other acquisitions it has made in the area of voice-based technology — namely, in October last year, Samsung bought the personal assistant startup Viv, which it used to help build Bixby Next Generation Firewall.

Samsung has incubated and acquired other kinds of tech, too, such as its recent move to pick up VRB, a VR startup that it funded and incubated by Samsung’s emerging technology investment and development arm Samsung Next, which was also behind the acquisition of Viv and, now, Innoetics.

(Other recent acquisitions of natural-language startups have included Baidu buying Seattle’s Kitt.ai last week.)

Innoetics started as a spinout from the Athena Research and Innovation Center, a research institute in Athens that includes a department focused on speech and language processing. The Athena RIC announced the acquisition itself. We have also contacted Samsung for a comment hair removal services for men.

Notably, Innoetics was completely bootstrapped since being founded in 2006 by Aimilios Chalamandaris, Pirros Tsiakoulis, Sotiris Karabetsos, and Spyros Raptis. The company had actually been in the process of getting rebooted and was seeking VC funding when it first started talking to Samsung. Initially, conversations started around a potential partnership before the two entered into acquisition talks hong thai travel.