Market experts said CJ O Shopping, Koreas second biggest home shopping channel after GS Home Shopping, could be the leader in rapidly expanding overseas.
CJ O Shopping expects its sales in international markets will soon be 1.5 trillion won ($1.4 billion) this year.
The business runs home shopping programs in Korea, China and India, and it introduced a site in Vietnam in July.
With the planned release of a home shopping channel by the Korea Chopard Mille Miglia Automatic Watch Federation of Small and Medium Business at the end of this season, the whole amount of home shopping businesses can increase to six, a informed the JoongAng Ilbo. Intense competition in acquiring domestic market shares is obvious and penetration of overseas markets has changed into a must for the players.
Because the companies go abroad, they understand that consumers in Korea, China and India have different spending habits and tastes.
The utmost effective five products in Korea cost significantly less than 100,000 won ($94) each and include cosmetic goggles, lingerie and hair dyes.
The companys major consumers are homemakers within their 30s and 40s and it focuses on products with reasonable rates to a target price-conscious customers. buy a Perrelet watch Among the 19 million households that watch tv across the country, 15 million households are cable audiences. CJ O Shoppings programs are transmitted on cable networks.
Whereas Korean consumers prefer to purchase beauty items, Chinese consumers prefer individual and household goods, including baking pans and airtight storage containers.
Dongbang CJ, a joint venture with Shanghai Media Group in China, broadcasts its home shopping programs to 2.5 million electronic cable viewers in Shanghai. CJ E Shopping introduced its Chinese business in 2004.
The company considers personal and family care products are extremely popular in China because many Chronoswiss Tora Dual Time Replica Watch ladies in Shanghai are company employees with high salaries.
Many Chinese consumers have a keen fascination with cooking their very own food following a group of news reports about Rado True Replica Watch food security in China surprised them, explained Yoo Jae-seun, a official at Dongbang CJ. In place of eating dinner out more, people prefer to make at home. This has resulted in a surge in revenue of airtight containers and frying pans produced by Korean manufacturers.
CJ O Shopping released its company Star-CJ Network India in 2009 in a joint venture with the Asian media class STAR, targeting wealthy Indians in Mumbai.
In India, high-end technology tools are the hot things. The No.1 trying to sell item in India was Phillips home entertainment speaker system, which costs over 200,000 won and the sixth most widely used item, a Samsung notebook, is 700,000 won.
The other three top trying to sell goods are kitchen appliances and tech tools listed between 100,000 and 300,000 gained.
The organization said only the richest 15 % of Indians watch home shopping.
When we describe high-end goods we say theyre sold at shops, said Kwak Sang-won, a official at Star-CJ Network India.
In India, products sold on home shopping programs are seen as products, he said.
By Jeong Seon-eon