What are you going to do now...? (ITZY)

What are you going to do now...? (ITZY)

これからどうする…？（ITZY）

``ITZY'' has a sense of stagnation... Vocals are the problem?

★ TZY is a group with a reputation for dance and performance, but their "weakness in vocals" is often pointed out. Due to the absence of the main vocal class member and the members' similar voice quality, the song sounds monotonous. This is not a problem that can be managed with the quality of the song, but about the composition of the members. It leads to a pessimistic view.


The strong impression of ITZY's "sense of stagnation" was due to the great success of "aespa", which debuted two years later.
"aespa", like JYP, belongs to the major office SM Entertainment.
Released the year after her debut, she suddenly made a big break with "Next Level", and suddenly became one of the top girls in the K-POP world.
While "aespa"'s activities overlapped with TWICE's fandom, ITZY's position as the leader of the new generation of girls has suddenly faded.
Seeing the rapid growth of "aespa", it would be cruel to look back on the two years of ITZY, whose popularity stalled at a certain stage. "ITZY" also debuted and showed a big performance for a while, but when the girl group "EVERGLOW" debuted after it, there was a trend that part of the popularity was taken away. This is because the image of girl crush overlapped.


In Girl Crush, "BLACKPINK" has formed a worldwide fandom.
It seemed that "ITZY", which was the first to act, would become a rival to BLACKPINK. That's how I felt at first. There are members who can study languages, and it seemed that if they entered Japan early and aimed at the United States, they could create such a trend. However, TWICE's advance to Japan was delayed as if it would affect the popularity of TWICE, and the style of cute girls with expressive expressions was mixed in with the long-awaited girl crush on stage.
Before I knew it, I had an image of a girl with a cute singing voice for a cool dance. I don't think they lack singing ability, but it might be a big factor that there weren't members like BLACKPINK Jennie and Lisa who stir up the stage with their rough raps.


This year, HYBE, YG, and JYP are about to debut one after another of notable new girl groups.
The audition program "Girls Planet 999: Shoujo Festival" by CJ ENM
It was like a festival to promote the rise of the next generation girls.
"Kep1er", who made their debut after being selected from the audition of "Shojo Festival", is showing a fierce momentum, selling 150,000 copies of their debut album.
The girls derived from it are also preparing to debut one after another.
It is the same composition as when IZONE was born. Even at that time, girls derived from it appeared one after another, but other than IZONE, there has not been a girl who has shown outstanding performance.
However, it is undeniable that they have encouraged a generational change by showing a presence that pushes the previous girls far away.


With the fierce competition expected, if there are concerns about "vocal power", there is concern that "ITZY" will be pushed into the past by the debut rush of new generation girls following "Kep1er". It may turn out to be something that has happened. There are countless girls who were good at dancing and singing but didn't become popular..."ITZY" is a group of girls who are well-rounded in their singing and dancing, but it feels like they're relying too much on clever performances and haven't been able to bring out their true characteristics yet. should not be done.
"It's true that you have to compete with what you have." It gained popularity due to the performance of its skills like a precision machine, but its popularity did not grow unexpectedly.

If the fans are pointing out the "weakness of vocals", then "ITZY" should compete there. Instead of sticking to performances that were limited in popularity, pour all your energy into singing.

I want "ITZY" to prove that they are not girls who will disappear in the aftermath of the "Girls' Festival" girls.




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